introduction to social media - facts & figures

Nobody’s Unpredictable

Telenor, Facebook Seminar21 February 2012. Törökbálint

Facts & Figures

Introduction to Social Media

Róbert Pintér

Welcome to the social media revolution

Different time horizons – same old story

1000 years

100 years

10 years

1 year

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human networksinterconennectedinternet, web 2.0rise and fall of SNS

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Facebook: the Nr. 1 social networking siteHow did we get here?

A map of FB connections

FB: constant innovation

Connections

Apps and games

Sharing content

Likes

Brands

Timeline

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These coincide now for new users.

A subjective perspective of FB eras (with hot topics):

Mark Zuckerberg introducing Timeline at F8 (Credit: Facebook)

Facebook forever?

Now Facebook is The Number One Social Site. Is it forever?

Facebook can fall as many of its ancestors or rivals in the past.

Do you still remember GeoCities, SixDegrees,

Friendster, MySpace…?

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Facebook forever?

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Many facebook users don’t like FB interface, the constant change, the privacy rules… but there isn’t better. At least until now.

Is there social life on internet outside Facebook?

„Zucked”

Try and error method of Google: Buzz, Google+

Successful social sites: LinkedIn, twitter, tumblr

A few introductory statistics

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We are different: we use social media in different ways

Sharing others’ news feeds: different user habits

Passive: never

„Read only”: less often than once a month

Passive messager: once a month

Playing messager: once in a fortnight

Social network addicted: 2-3 times a week

Ipsos Zrt. Online research, September 2010, N=1228

People use social media at work, even if it is prohibited

survey from British job site Reed found that 64 percent access social media sites from their phones.

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Social media is about people not about brands: hunting for likes for their own sake is useless

”Companies are often on the hunt for more “likes” for their Facebook pages, hoping to get more brand advocates and social media fans.

However only 42% of US Facebook users think marketers should interpret a “like” in that way.”

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Social media marketing is hard to fit in business communication but worth to do it right

”By listening to what their target fanbase wants out of the Facebook relationship, marketers can get more interaction on their page and encourage more people to “like” rather than avoid brands on Facebook.”

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Conclusion

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Key messages from presentation

Social media is about people not about brands

Facebook is not for eternity, it is just a tool

We are different: we use social media in different ways

People use social media at work as well, even if it is prohibited (they choose mobile then)

Hunting for likes for their own sake is useless

Social media marketing is hard to fit in business communication but worth to do it right 15

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Róbert Pintéronline client service director

Ipsos Interactive Services1096 Budapest, Thaly Kálmán u. 39.

e-mail: robert.pinter@ipsos.com

tel.: 476-7732

skype, twitter & FB: probesz

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