introduction to social media - facts & figures
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TRANSCRIPT
Nobody’s Unpredictable
Telenor, Facebook Seminar21 February 2012. Törökbálint
Facts & Figures
Introduction to Social Media
Róbert Pintér
Different time horizons – same old story
1000 years
100 years
10 years
1 year
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human networksinterconennectedinternet, web 2.0rise and fall of SNS
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Facebook: the Nr. 1 social networking siteHow did we get here?
A map of FB connections
FB: constant innovation
Connections
Apps and games
Sharing content
Likes
Brands
Timeline
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These coincide now for new users.
A subjective perspective of FB eras (with hot topics):
Mark Zuckerberg introducing Timeline at F8 (Credit: Facebook)
Facebook forever?
Now Facebook is The Number One Social Site. Is it forever?
Facebook can fall as many of its ancestors or rivals in the past.
Do you still remember GeoCities, SixDegrees,
Friendster, MySpace…?
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Facebook forever?
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Many facebook users don’t like FB interface, the constant change, the privacy rules… but there isn’t better. At least until now.
Is there social life on internet outside Facebook?
„Zucked”
Try and error method of Google: Buzz, Google+
Successful social sites: LinkedIn, twitter, tumblr
A few introductory statistics
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We are different: we use social media in different ways
Sharing others’ news feeds: different user habits
Passive: never
„Read only”: less often than once a month
Passive messager: once a month
Playing messager: once in a fortnight
Social network addicted: 2-3 times a week
Ipsos Zrt. Online research, September 2010, N=1228
People use social media at work, even if it is prohibited
survey from British job site Reed found that 64 percent access social media sites from their phones.
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Social media is about people not about brands: hunting for likes for their own sake is useless
”Companies are often on the hunt for more “likes” for their Facebook pages, hoping to get more brand advocates and social media fans.
However only 42% of US Facebook users think marketers should interpret a “like” in that way.”
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Social media marketing is hard to fit in business communication but worth to do it right
”By listening to what their target fanbase wants out of the Facebook relationship, marketers can get more interaction on their page and encourage more people to “like” rather than avoid brands on Facebook.”
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Conclusion
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Key messages from presentation
Social media is about people not about brands
Facebook is not for eternity, it is just a tool
We are different: we use social media in different ways
People use social media at work as well, even if it is prohibited (they choose mobile then)
Hunting for likes for their own sake is useless
Social media marketing is hard to fit in business communication but worth to do it right 15
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Róbert Pintéronline client service director
Ipsos Interactive Services1096 Budapest, Thaly Kálmán u. 39.
e-mail: [email protected]
tel.: 476-7732
skype, twitter & FB: probesz
Thank you for your attention: