introduction to lean startup machine
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LeanStartupMachine
presented byRohith Veerajappa
29th Nov 2014IIT Bombay
What do i do?
2
Who am I? !
9/10
why?
?
LSM
Workshops around the world
Europe
Australia
AsiaAfrica
South America
7
Lean Startup Machine "
30+
20+
50+
20+
50+
North America
100+
Lean Startup is a scientific approach to
create & manage startups
and get desired products to customer hands faster.
- Eric Ries
What is it?
9
Lean Startup #
The “lean start-up” favors experimentation over
elaborate planning, customer feedback over intuition,
and iterative design over traditional “big design up front”
development.
- Steve Blank
What is it?
10
Lean Startup #
11
Build Measure Learn Loop $
Build
MeasureLearn
12
Build Measure Learn Loop $
Experiment
MetricsAssumptions
build
measurelearn
How to build products?
13
Process $
%
X has Y problem
IDEA
14
$
% !
CUSTOMERS
X has Y problemX has Y problem
How to build products?Process
15
$
% ! &
PROBLEM
X has Y problem
How to build products?Process
16
$
% &! '
SOLUTION
X has Y problemI will solve it by Z
How to build products?Process
17
Natural course.
'!
CUSTOMER PROBLEM SOLUTION
$
&
18
Force fitting!
'!
CUSTOMER PROBLEM SOLUTION
$
&
(
Do not force fit your solution to a problem.
19
Force fitting!
'!
CUSTOMER PROBLEM SOLUTION
$
&
((
Do not force fit your problem to a customer.
Experiment Board
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:In order for hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
Define the solution only after you have validated a problem worth solving. Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin quantifiable outcome.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
Project Name: Team Leader Name:
GET OUT OF THE BUILDING!
Brainstorm
area
Execution
area
Thank you.
29th Nov 2014IIT Bombay
presented byRohith Veerajappa
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