introduction to google analytics goals

Deciding on Goals for your site and setting them up in

Google Analytics

by Ileane SmithApril 2012

What are your Goals?

You can have multiple goals for your site, but until you figure out, your goals - You will be:

LOST!

No Goals in GA yet? Your brand new reports that track social impact will be blank!

You haven't defined any goals

So we're unable to measure the value of social referrals on your site!

Set up your goals in GA and your social value report can look like this!

And this!

Types of Goals

Number of Pages Visited on Site

Length of Time Spent on Site

Destination URL

Event (advanced)

Goals in Google Analytics

Here's the Goals tab

How Many Pages Were Visited

How Long Did They Stay

URL Destination

Exact Match

Head Match

Regular Expression Match

Once you have Goals set up in Google Analytics

you can see which social networks are bringing your site quality traffic and the highest

ROI!!

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