introduction to google analytics: beginners guide
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Roel Jan ManarangDirector of Marketing
North Social Mediawww.northsocialmedia.com
INTRODUCTION TOGOOGLE ANALYTICS
A BEGINNER’S GUIDE
ABOUTROELMANARANG
2008
Blogger
2010
MarketingManager
2009
SalesConsultant
2011
Online Marketing
100+ BUSINESSES
X 20 COUNTRIES
Serving the most iconic brands
APPROVED FACEBOOK SME
AGENCY PROGRAM
South East Asia
PRESIDENT
PAMPANGA CHAPTER
SEO Organization Philippines
TOP 1 SALES AND
MARKETING EXPERT
Elance Rankings 2011 - Present
01
FOUNDER AND CHIEF
EXECUTIVE OFFICER
North Social Media
www.northsocialmedia.comwww.northsocialmedia.com
INTRODUCTION TOGOOGLE ANALYTICSA BEGINNER’S GUIDE
GOOGLE ANALYTICSA BRIEF HISTORY
SPRING 2005ORIGINALLY DEVELOPED FROM THE URCHIN
ON DEMAND SOFTWARE THAT GOOGLE
ACQUIRED
NOVEMBER 2005FIRST GOOGLE BRANDED VERSION RELEASED
2006IDEAS FROM ADAPTIVE PATH PRODUCT -
MEASURE MAP WERE INTEGRATED INTO
GOOGLE ANALYTICS WHEN GOOGLE ACQUIRED
THEM
MID-AUGUST 2006INITIAL RELEASE & FULLY AVAILABLE TO
USERS
APRIL 2011NEW VERSION OF GOOGLE ANALYTICS
04
Powerful
WHYUSEANALYTICS
Easy to use
Free Program
Integrates with other Google Products
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GOOGLE ANALYTICS SECTIONSAUDIENCE | ACQUISITION | BEHAVIOR | CONVERSIONS | CUSTOM REPORTS
AUDIENCE
06
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DATE
METRIC GRAPH
SESSIONS | USERS | PAGEVIEWS
PAGES/SESSIONS | AVG. SESSION DURATION
BOUNCE RATE | % NEW SESSIONS
NEW VS. RETURNING VISITOR PIE CHART
DEMOGRAPHICS
SYSTEM
MOBILE
SEGMENTS
SUB SECTION
ACQUISITION
07
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SUB SECTIONSCHANNELS
ALL TRAFFIC
ALL REFERRALS
CAMPAIGNS
KEYWORDS
COST ANALYSIS
ADWORDS
SOCIAL
SEARCH ENGINE OPTIMIZATION
DATE
SEGMENTS
PRIMARY DIMENSION
GOAL OPTION
BEHAVIOR
08
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DATE
METRIC GRAPH
SEGMENTS
SUB SECTIONSBEHAVIOR FLOW
SITE CONTENT
SITE SPEED
SITE SEARCH
EVENTS
ADSENSE
EXPERIMENTS
IN-PAGE ANALYTICS
CONVERSIONS
09
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CATEGORIESGOALS
ECOMMERCE
4 TYPE OF GOALSDESTINATION
DURATION
PAGES/SCREENS PER SESSION
EVENT
CUSTOM REPORTS
10
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QUESTIONSAND ANSWERS
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