introduction of woabi.de

Berlin, 25th August 2009

Presentation of

The next big thing: mobile barcode scanning services

Consumers get price- and productinformation direct at the POS

woabi.de makes the mobile phone to a shopping companion

the shopping vision

• woabi enables all users at POS to access all relevant product information via mobile phone

• quick & easy product identification through barcode scan and compact delivery of prices & shops

• for mobile cameras with and w/o autofocus available

woabi.de searches the best price-offers and supplies the suitable shops

Features

• database network to access thousands of products and prices

• product indicates and listings of shops with best prices

• product & customer reviews

• save products to personal watchlists

• user recommendationsProduct-List

Shop-List

State of the Art Technology and Content...

Technology Information

• Product data & reviews

• Offer- and priceinformations

• Location-based data

• Geocoding

• Searchalgorithm / product matching andindexing

• Mobile code recognition(EAN, QR)

• Productdatabases

• Mobile client-servercommunication

• Mobile client-applications

• Web-services

• also J2ME, Android, Windows Mobile, iPhone

The mobile services are complemented by a web service

Online Plattform

• MyAccount– Lists all products already

“scanned” mobile (inquiries)

• Administrate personal product watch-/wishlists

• Publish products and lists at social networks (Facebook, etc.)

• Online-Ordering

Watchlists can be used and communicated variously

Activate watchlists for a socialcommunity profile

…and friends can see the favoriteproducts.

Monetarisation: Affiliate-Partnerships

User can order products online from the watchlists

…and the affiliate-partnerpaid a provision.

CPC / CPOProv.

woabi.de is available for many devices

• Windows Mobile

• Symbian

• J2ME

• Android

• iPhone (ab Juli 09)

Distribution Shortcode 86000 (only Germany supported) with text„woabi“, or mobile webpage:http://m.woabi.de

Basic facts

• Founded in May 2008

• Company based in Germany, Berlin

• 6 employees

• Shareholders

• Partners

Focus

• The focus of the company is thedevelopment and marketing ofinnovative mobile applicationsand services, particularly in thearea of mobile commerce andproduct information

Thank you for your attention!

checkitmobile GmbH

Tarik Tokic

CEO

Linienstr. 138

10115 Berlin

Tel: +49 30 921 228 40

Mail: tokic@checkitmobile.com