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With woabi.de it is possible to scan product bar codes with a cellular phone's camera. Information about price and product is then sent directly to the phone. woabi.de transmits the top offers by selecting from hundreds of e-commerce shops.

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Page 1: Introduction of woabi.de

Berlin, 25th August 2009

Presentation of

Page 2: Introduction of woabi.de

The next big thing: mobile barcode scanning services

Page 3: Introduction of woabi.de

Consumers get price- and productinformation direct at the POS

Page 4: Introduction of woabi.de

woabi.de makes the mobile phone to a shopping companion

the shopping vision

• woabi enables all users at POS to access all relevant product information via mobile phone

• quick & easy product identification through barcode scan and compact delivery of prices & shops

• for mobile cameras with and w/o autofocus available

Page 5: Introduction of woabi.de

woabi.de searches the best price-offers and supplies the suitable shops

Features

• database network to access thousands of products and prices

• product indicates and listings of shops with best prices

• product & customer reviews

• save products to personal watchlists

• user recommendationsProduct-List

Shop-List

Page 6: Introduction of woabi.de

State of the Art Technology and Content...

Technology Information

• Product data & reviews

• Offer- and priceinformations

• Location-based data

• Geocoding

• Searchalgorithm / product matching andindexing

• Mobile code recognition(EAN, QR)

• Productdatabases

• Mobile client-servercommunication

• Mobile client-applications

• Web-services

• also J2ME, Android, Windows Mobile, iPhone

Page 7: Introduction of woabi.de

The mobile services are complemented by a web service

Online Plattform

• MyAccount– Lists all products already

“scanned” mobile (inquiries)

• Administrate personal product watch-/wishlists

• Publish products and lists at social networks (Facebook, etc.)

• Online-Ordering

Page 8: Introduction of woabi.de

Watchlists can be used and communicated variously

Activate watchlists for a socialcommunity profile

…and friends can see the favoriteproducts.

Page 9: Introduction of woabi.de

Monetarisation: Affiliate-Partnerships

User can order products online from the watchlists

…and the affiliate-partnerpaid a provision.

CPC / CPOProv.

Page 10: Introduction of woabi.de

woabi.de is available for many devices

• Windows Mobile

• Symbian

• J2ME

• Android

• iPhone (ab Juli 09)

Distribution Shortcode 86000 (only Germany supported) with text„woabi“, or mobile webpage:http://m.woabi.de

Page 11: Introduction of woabi.de

Basic facts

• Founded in May 2008

• Company based in Germany, Berlin

• 6 employees

• Shareholders

• Partners

Page 12: Introduction of woabi.de

Focus

• The focus of the company is thedevelopment and marketing ofinnovative mobile applicationsand services, particularly in thearea of mobile commerce andproduct information

Page 13: Introduction of woabi.de

Thank you for your attention!

checkitmobile GmbH

Tarik Tokic

CEO

Linienstr. 138

10115 Berlin

Tel: +49 30 921 228 40

Mail: [email protected]


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