intro to seo for urbantxt

SEO

Sean PercivalFor UrbanTXT

Downtown Los Angeles, 7/20/13

What is SEO?

Search Engine Optimization

Changing Page 1 Results on Google

Reputation Management

The Lingo of SEO

SERP: Search Engine Results Page.Organic: Something that happened naturally.PR or Page Rank: A score from Google.Authority: Strength, weight and trust.Meta Data: Extra code or data to help the robots understand a web page.URL: Uniform resource locator, aka the link.

Two Major Areas of SEO

On Page:• Page Layout• Code Used• Website Infrastructure (speed)• Meta Data and Media

Off Page:• Incoming Links• Anchor Text• Relevancy• Trust

What Google Likes to See

<h1> PAGE TITLE </h1>

--------------------------------------------------------------------------------------bunch o text-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

--------------------------------------------------------------------------------------bunch o text--------------------------------------------------------------------------------------------------------------------------------------------

• Descriptive Page Title• Original Content• Media• Social Activity• 250+ Words• Internal Linking

Choose Your Path

White Hat Black Hat

• Amazing Content• Strong Community• Gets Press Coverage

• Content Scraping• Paid Links• Keyword Stuffing

Grey Hat

• Somewhere In-between• Bend Some Rules• Has the Most Fun

Toolset

Google Webmaster Toolshttps://www.google.com/webmasters/tools/

Google gives it all away here and tells you what to do.

The tool is awesome because it:• Is totally FREE• Has tons of data• Sends you alerts• Sweet site upgrades (Sitemaps,

Data Highlighter and more)

MOZhttp://moz.com/tools

A leading marketing toolset for SEO and more.

The tool is awesome because it:• Has some free tools• Can spy on competitors

(Open Site Explorer)• Getlisted.org is good local

businesses

Secrets to Success

• An annoying amount of research • Lots of experiments• High quality content• Persistence

Thank You