intro to mobile apps

Image credit Apple Inc http://www.apple.com/ipad/business/ipad-at-work/presentations.html

Joe Wheeler – jwheeler@ignew.com – 502-272-1121 1

What is a mobile application?

Mobile adoption and statistics

Why build a mobile application?

What should your mobile app do?

Native application or mobile site?

Can you build it?

Distribution

Joe Wheeler – jwheeler@ignew.com – 502-272-1121 2

Application software developed for

handheld devices (smart phones

&tablets) http://en.wikipedia.org/wiki/Mobile_application_development

Joe Wheeler – jwheeler@ignew.com – 502-272-1121

Apple

Android

HP Blackberry Windows 7

3

Joe Wheeler – jwheeler@ignew.com – 502-272-1121 4

Joe Wheeler – jwheeler@ignew.com – 502-272-1121 5

Joe Wheeler – jwheeler@ignew.com – 502-272-1121 6

Joe Wheeler – jwheeler@ignew.com – 502-272-1121

425,000 $3,000,000,000 14,000,000,000 $1,300,000,000

200,000 $21,000,000 3,000,000,000 $0

Total Apps Downloads $ To Developers $ To Apple

Total Apps Downloads $ To Developers $ To Google

7

Joe Wheeler – jwheeler@ignew.com – 502-272-1121

Engage with customers

Make $$$

Advertise and notify

Disrupt an aging industry

Image credit Square Inc https://squareup.com

8

Joe Wheeler – jwheeler@ignew.com – 502-272-1121

Create internal efficiencies

Integrate through APIs

Enable mobile workforce

Solve your own problems

Image credit EVERNOTE http://evernote.com

9

Determine your use cases

› What are my problems

› What can be improved

› Who should use it

› Is there an app already that already does it

Write a mobile strategy statement

Determine ROI

Joe Wheeler – jwheeler@ignew.com – 502-272-1121 10

Joe Wheeler – jwheeler@ignew.com – 502-272-1121

Apple

Objective-C Android

Java

HP

JavaScript

C, C++

Blackberry

JavaScript

HTML5

CSS

Windows 7

.NET Mobile Web Site Any web language

Optimized for mobile

m.flickr.com

amazon.com/gp/aw/h.html

11

Do you have mobile dev experience

› Native mobile languages

› Mobile development platforms/interpreters

› Multiple operating systems

Managing developers license

Application updates and security

Application distribution, marketing

Joe Wheeler – jwheeler@ignew.com – 502-272-1121 12

Joe Wheeler – jwheeler@ignew.com – 502-272-1121

Joe Wheeler

Director, New Business Development & Communications

igNew

jwheeler@ignew.com

502-272-1121

13