intro to mobile apps
DESCRIPTION
Gave a 15 minute intro to mobile applications to some IT execs and wanted to share.TRANSCRIPT
Image credit Apple Inc http://www.apple.com/ipad/business/ipad-at-work/presentations.html
Joe Wheeler – [email protected] – 502-272-1121 1
What is a mobile application?
Mobile adoption and statistics
Why build a mobile application?
What should your mobile app do?
Native application or mobile site?
Can you build it?
Distribution
Joe Wheeler – [email protected] – 502-272-1121 2
Application software developed for
handheld devices (smart phones
&tablets) http://en.wikipedia.org/wiki/Mobile_application_development
Joe Wheeler – [email protected] – 502-272-1121
Apple
Android
HP Blackberry Windows 7
3
Joe Wheeler – [email protected] – 502-272-1121 4
Joe Wheeler – [email protected] – 502-272-1121 5
Joe Wheeler – [email protected] – 502-272-1121 6
Joe Wheeler – [email protected] – 502-272-1121
425,000 $3,000,000,000 14,000,000,000 $1,300,000,000
200,000 $21,000,000 3,000,000,000 $0
Total Apps Downloads $ To Developers $ To Apple
Total Apps Downloads $ To Developers $ To Google
7
Joe Wheeler – [email protected] – 502-272-1121
Engage with customers
Make $$$
Advertise and notify
Disrupt an aging industry
Image credit Square Inc https://squareup.com
8
Joe Wheeler – [email protected] – 502-272-1121
Create internal efficiencies
Integrate through APIs
Enable mobile workforce
Solve your own problems
Image credit EVERNOTE http://evernote.com
9
Determine your use cases
› What are my problems
› What can be improved
› Who should use it
› Is there an app already that already does it
Write a mobile strategy statement
Determine ROI
Joe Wheeler – [email protected] – 502-272-1121 10
Joe Wheeler – [email protected] – 502-272-1121
Apple
Objective-C Android
Java
HP
JavaScript
C, C++
Blackberry
JavaScript
HTML5
CSS
Windows 7
.NET Mobile Web Site Any web language
Optimized for mobile
m.flickr.com
amazon.com/gp/aw/h.html
11
Do you have mobile dev experience
› Native mobile languages
› Mobile development platforms/interpreters
› Multiple operating systems
Managing developers license
Application updates and security
Application distribution, marketing
Joe Wheeler – [email protected] – 502-272-1121 12
Joe Wheeler – [email protected] – 502-272-1121
Joe Wheeler
Director, New Business Development & Communications
igNew
502-272-1121
13