intro slide with name and picture

Strengthening democracy by unleashing the power of women leaders through training, technology, & community.

#VRLNation

` ``

NEXT WEEK (6/4):Getting Your Message Out to Voters

VRL readies women to become

elected officials& civic leaders.

We do this is through industry

partners & experts in our yearlong

web series.

Check your email from us every week

for upcoming webinars!

#VRLNation | @VoteRunLead | @KLPoindexter

• Introduce yourself!• Share tips, favorite

links, resources, your Twitter handle, etc.!

• Take advantage! Ask questions for our expert and we will get them answered!

#VRLNation | @VoteRunLead | @KLPoindexter

Today’s webinar will be recorded & available for on-demand viewing for members of VRL Nation.

#VRLNation | @VoteRunLead | @KLPoindexter

• Award-winning political consultant who has spent the last 15 years working on campaigns

• Experience as a campaign manager, pollster, media, phone, and mail consultant

• In the Training & Outreach department at the Analyst Institute.

• Truman National Security Project Partner Founding organizer of Emerge America’s Council of Allies.

Kathryn Poindexterkathryn.poindexter@gmail.com

@klpoindexter

MODERATORCO State Representative Faith WinterVRL Training Coordinatorfaith@voterunlead.org

#VRLNation | @VoteRunLead | @KLPoindexter

What are you running for?

Get ready to run

18-month campaign plan

#VRLNation | @VoteRunLead | @KLPoindexter

#VRLNation | @VoteRunLead | @KLPoindexter

Life Loves

List Location

#VRLNation | @VoteRunLead | @KLPoindexter

Loves

List Location

#VRLNation | @VoteRunLead | @KLPoindexter

Life• Full-time or part-time?• Do you need to earn money?• How flexible are you?• Can you spend time on the

road?

List Location

#VRLNation | @VoteRunLead | @KLPoindexter

Loves• What issues fire you up?• What are you good at / love to do?• Ambitions?• Ideal biggest job?

Life• Full-time or part-time?• Do you need to earn money?• How flexible are you?• Can you spend time on the

road?

Location

#VRLNation | @VoteRunLead | @KLPoindexter

Life• Full-time or part-time?• Do you need to earn money?• How flexible are you?• Can you spend time on the

road?

Loves• What issues fire you up?• What are you good at / love to do?• Ambitions?• Ideal biggest job?

List• Who are they? One particular

issue segment? One geographic area?

• Do they give to philanthropies and political campaigns?

Life• Full-time or part-time?• Do you need to earn money?• How flexible are you?• Can you spend time on the

road?

#VRLNation | @VoteRunLead | @KLPoindexter

Loves• What issues fire you up?• What are you good at / love to do?• Ambitions?• Ideal biggest job?

List• Who are they? One particular

issue segment? One geographic area?

• Do they give to philanthropies and political campaigns?

Location• Where do you live? What

positions will be available in 2016? What races will be on the ballot in 2016?

• Would you move?

Life

#VRLNation | @VoteRunLead | @KLPoindexter

Loves

List Location

#VRLNation | @VoteRunLead | @KLPoindexter

What are you running for?

Get ready to run

• What is on the ballot?

• Who is the incumbent?

• Is the incumbent running?

• Who else will be running?

• Who are the king-makers?

#VRLNation | @VoteRunLead | @KLPoindexter

• Causes

• Career

• Commitments

#VRLNation | @VoteRunLead | @KLPoindexter

• Cross things off the to-do list:– Taxes– Matters of public record (marriage, divorce,

name change, court cases)• Finances stable• Immediate family buy-in• Online presence#VRLNation | @VoteRunLead | @KLPoindexter

• All contacts in one place with all information– Excel or Google spreadsheet:

• First, Last, Address, City, State, ZIP, Phone #, Phone Type (home/cell/work), Email, Source

• Get all the lists in any form.• Get all the contact info from every new contact.

#VRLNation | @VoteRunLead | @KLPoindexter

What are you running for?

Get ready to run

18-month campaign plan

#VRLNation | @VoteRunLead | @KLPoindexter

September October November

September October November

June July August

June July August

March April May

December January February

#VRLNation | @VoteRunLead | @KLPoindexter

September October November

#VRLNation | @VoteRunLead | @KLPoindexter

Full steam ahead!• All voters all the time• Money

Regroup post-election (W or L)• All lists and contact information• Thank yous• Archive the campaign

September October November

#VRLNation | @VoteRunLead | @KLPoindexter

• Maybe a primary• Money money money• Volunteers• Some voters

June July August

#VRLNation | @VoteRunLead | @KLPoindexter

• Maybe a primary• Political – endorsements & projecting viability• Money money money• Early volunteers

March April May

#VRLNation | @VoteRunLead | @KLPoindexter

• Inside baseball: endorsements, commitments, keeping opponents out of the race

• Self-funding plan: 3 amounts:– At the beginning– Stretch– OMG this is how we can win!

• Send holiday cards

December January February

#VRLNation | @VoteRunLead | @KLPoindexter

• Volunteer on a campaign or 3• Work on life/love/list preparations

September October November

#VRLNation | @VoteRunLead | @KLPoindexter

• Find an event to fundraise for, and do it.– Cancer walk, AIDS walk,

church mission trip, whatever

• Organize a neighborhood event– Block party, National Night

Out 8/4, Back To School supply drive, whatever

June July August

#VRLNation | @VoteRunLead | @KLPoindexter

What are you running for?

Getting ready to run

18-month campaign plan

#VRLNation | @VoteRunLead | @KLPoindexter

FINAL QUESTIONS?

#VRLNation | @VoteRunLead | @KLPoindexter

Kathryn Poindexterkathryn.poindexter@gmail.com@klpoindexter

Please wait for the meeting window toclose (don’t close it yourself) and youcan fill out the satisfaction surveyabout today’s webinar so we cancontinue to tailor your workshops.

#VRLNation | @VoteRunLead | @KLPoindexter