intro slide · intro slide screen colors pantone match pantone 110 u pantone 159 u pantone 576 u...

Screen colors Pantone match

PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U

* * * * Don’t be deceived by the screen color - these match the printout colors you saw * * * *

Screen colors Pantone match

PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U

* * * * Don’t be deceived by the screen color - these match the printout colors you saw * * * *

Intro Slide

Screen colors Pantone match

PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U

* * * * Don’t be deceived by the screen color - these match the printout colors you saw * * * *

Who Are We

Screen colors Pantone match

PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U

* * * * Don’t be deceived by the screen color - these match the printout colors you saw * * * *

To ensure that Canada is home To ensure that Canada is home to a strong and vibrant mountain to a strong and vibrant mountain biking community, riding a world biking community, riding a world class network of mountain bike class network of mountain bike trails.trails.

Screen colors Pantone match

PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U

* * * * Don’t be deceived by the screen color - these match the printout colors you saw * * * *

The Funding Disconnect

Local Trail Development Cycle Tourism Development Cycle

Nonprofit Trail Management

Cycle

MTB Trail Associations

30000 People289 Members

8 Directors$18000

Funding, Time

Source: IMBA Canada Advocacy Survey

Trail Building

100 km 20 Volunteers2 – 200 Range

1000 hours10 hours/km

Source: IMBA Canada Advocacy Survey

Riding

Trail UsageUser Impact

Dramatic Increase

Source: IMBA Canada Advocacy Survey

Economic Benefit

$43 Impact / Ride$8.3 Taxes / Ride

Amenity Migration

Source: North Shore MTB Economic Impact Study

Funding

Yearly GrantsProvincial vs Local

Disconnect

Screen colors Pantone match

PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U

* * * * Don’t be deceived by the screen color - these match the printout colors you saw * * * *

The Funding Disconnect

Local Trail Development Cycle Tourism Development Cycle

Screen colors Pantone match

PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U

* * * * Don’t be deceived by the screen color - these match the printout colors you saw * * * *

MTB Tourism Decision Making

Screen colors Pantone match

PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U

* * * * Don’t be deceived by the screen color - these match the printout colors you saw * * * *

Trip Planning

Common LanguageTrailforks

Preference Matching

Screen colors Pantone match

PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U

* * * * Don’t be deceived by the screen color - these match the printout colors you saw * * * *

Trip Execution

Screen colors Pantone match

PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U

* * * * Don’t be deceived by the screen color - these match the printout colors you saw * * * *

Storytelling

Common LanguageCurated Experiences

Authenticity

Screen colors Pantone match

PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U

* * * * Don’t be deceived by the screen color - these match the printout colors you saw * * * *

Storytelling

AuthenticEngaging Widespread

Screen colors Pantone match

PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U

* * * * Don’t be deceived by the screen color - these match the printout colors you saw * * * *

Exposure

Earned MediaPaid Media

Screen colors Pantone match

PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U

* * * * Don’t be deceived by the screen color - these match the printout colors you saw * * * *

Exposure

Source: North Shore MTB Economic Impact Study

Screen colors Pantone match

PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U

* * * * Don’t be deceived by the screen color - these match the printout colors you saw * * * *

Connecting the Loop

Screen colors Pantone match

PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U

* * * * Don’t be deceived by the screen color - these match the printout colors you saw * * * *

Paid Media Inefficient Paid Media Inefficient

Trail QualityTrail Quality

Authenticity Authenticity

Connecting the Loop

Screen colors Pantone match

PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U

* * * * Don’t be deceived by the screen color - these match the printout colors you saw * * * *

Build the Trails, Build the Trails, They Sell They Sell

ThemselvesThemselves

Screen colors Pantone match

PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U

* * * * Don’t be deceived by the screen color - these match the printout colors you saw * * * *