intimate things: how wearables are changing the internet of things
Post on 27-Nov-2014
3.780 Views
Preview:
DESCRIPTION
TRANSCRIPT
© 2014 IBM Corporation
The Internet of Things
San Francisco, October 2014
Intimate Things: How Wearables Will Change The Internet of Things
© 2014 IBM CorporationPage
Lots and lots of devices are expected.
2
19505000
197510,000
2003500 million
20092.5 billion
201410 billion
© 2014 IBM CorporationPage
Lots and lots of devices are expected.
3
19505000
197510,000
2003500 million
20092.5 billion
201410 billion
202030 billion
2050100 billion
© 2014 IBM CorporationPage
Wearables are a special case for IoT, perhaps the most demanding
4
© 2014 IBM CorporationPage
Wearables are a special case for IoT, perhaps the most demanding
4
Shared
© 2014 IBM CorporationPage
Wearables are a special case for IoT, perhaps the most demanding
4
Shared Mostly Yours
© 2014 IBM CorporationPage
Wearables are a special case for IoT, perhaps the most demanding
4
Shared Mostly Yours Personal
© 2014 IBM CorporationPage
Wearables are a special case for IoT, perhaps the most demanding
4
Shared Mostly Yours Personal Intimate
© 2014 IBM CorporationPage
Why again, is it, that I need a smart, connected sock?
5
No Apps
No Subscription
No Problem
No Advertising
© 2014 IBM CorporationPage 6
If it ain’t broke, don’t fix it.
Bert Lance, 1977
© 2014 IBM CorporationPage
So far, wearables have disappointed.
7
Work In A Clinical Environment
© 2014 IBM CorporationPage
Less Effective With Consumers
So far, wearables have disappointed.
7
Work In A Clinical Environment
© 2014 IBM CorporationPage
Wearables, like most other Internet of Things devices have not been particularly clever so far
8
© 2014 IBM CorporationPage
The technology required to make wearables exceptionally smart is coming
9
© 2014 IBM CorporationPage
The technology required to make wearables exceptionally smart is coming
9
© 2014 IBM CorporationPage
The technology required to make wearables exceptionally smart is coming
9
© 2014 IBM CorporationPage
The technology required to make wearables exceptionally smart is coming
9
Full ARM SoC as powerful asmany cell phones with 2GB ofRAM.
Boots when connected. RunsMac OS Core (XNU)
Receives MPEG stream andconverts it to HDMI output.
© 2014 IBM CorporationPage
The first network connected, independently smart wearables are emerging now.
10
Omate TrueSmartTimex Ironman One
Network Connected
Location Aware
Cloud Integrated
Smartphone Independent
© 2014 IBM CorporationPage
Analytics are also evolving fast.
11
© 2014 IBM CorporationPage
Analytics are also evolving fast.
11
Descriptive
What has happened
© 2014 IBM CorporationPage
Analytics are also evolving fast.
11
Prescriptive
Choices currently available
Descriptive
What has happened
© 2014 IBM CorporationPage
Analytics are also evolving fast.
11
Anticipatory
What could happen & how to take action
Prescriptive
Choices currently available
Descriptive
What has happened
© 2014 IBM CorporationPage 12
Make the most of yourself, for that is all there is of you.
Ralph Waldo Emerson
© 2014 IBM CorporationPage
To be successful with wearables, we must use technology to replicate for all some of things that clearly work in a clinical environment.
13
HealthImpact
Wearables Data
Intervention
© 2014 IBM CorporationPage
To be successful with wearables, we must use technology to replicate for all some of things that clearly work in a clinical environment.
13
© 2014 IBM CorporationPage
Three elements to a transformational user experience
14
© 2014 IBM CorporationPage
Three elements to a transformational user experience
14
Context
© 2014 IBM CorporationPage
Three elements to a transformational user experience
14
Context Insight
© 2014 IBM CorporationPage
Three elements to a transformational user experience
14
Context Insight
Action
© 2014 IBM CorporationPage 15
Context
© 2014 IBM CorporationPage 15
Weight
TimePulse Oximetry
Age
Speed
CadenceLocation
Heart Rate Respiration
Weather
Temperature
Light
Sleep
Context
© 2014 IBM CorporationPage 15
Context
Be Yourself
© 2014 IBM CorporationPage 16
Insight
© 2014 IBM CorporationPage 16
Insight
Sleep Badly
Feel Tired
Eat Cookie
Feel Guilty
Snap At Kids
Go For Ice Cream
© 2014 IBM CorporationPage 16
Insight
Know Yourself
© 2014 IBM CorporationPage 17
Action
© 2014 IBM CorporationPage 17
Action
© 2014 IBM CorporationPage 17
The snack before you binge.
The nap before you snap.
The jog that doesn’t pass Krispy Kreme
The hotel just next to the CrossFit gym
The suggestion right when you’re ordering
Action
© 2014 IBM CorporationPage 17
Action
Just Do It
© 2014 IBM CorporationPage
Context, Insight & Action aren’t just for wearables. They are for all the smart devices we envision
18
© 2014 IBM CorporationPage 19
If you don’t stand for something, you will fall for anything.
Gordon Eadie
© 2014 IBM CorporationPage
The two-sided business model has to go.
20
© 2014 IBM CorporationPage
The two-sided business model has to go.
20
Sell To User
© 2014 IBM CorporationPage
The two-sided business model has to go.
20
Sell To User
Sell The User
© 2014 IBM CorporationPage
The two-sided business model has to go.
21
Sell To User
Sell The User
© 2014 IBM CorporationPage
The two-sided business model has to go.
21
Sell To User
Sell The User
© 2014 IBM CorporationPage
Meta-data is content. Anonymity isn’t.
22
© 2014 IBM CorporationPage
Meta-data is content. Anonymity isn’t.
22
Promises of privacy have not been kept by governments or enterprises.
Security procedures for restricting access to private data have failed repeatedly
Commonly used tools for anonymizing data sets are easily defeated.
© 2014 IBM CorporationPage
Stop fighting for the right to build a business selling user data. It’s probably worthless anyway.
23
© 2014 IBM CorporationPage
Stop fighting for the right to build a business selling user data. It’s probably worthless anyway.
23
Lots of Data Is Useful & Valuable
YES
Where can I find a parking spot?
© 2014 IBM CorporationPage
Stop fighting for the right to build a business selling user data. It’s probably worthless anyway.
23
If there is more than one source:
And the cost to make copies is:
BUT
$0
Lots of Data Is Useful & Valuable
YES
Where can I find a parking spot?
© 2014 IBM CorporationPage
Stop fighting for the right to build a business selling user data. It’s probably worthless anyway.
23
If there is more than one source:
And the cost to make copies is:
BUT
$0
SOSupply is:
And the market price heads to:
$0
Lots of Data Is Useful & Valuable
YES
Where can I find a parking spot?
© 2014 IBM CorporationPage 24
The future is already here. It’s just not very evenly distributed.
William Gibson
© 2014 IBM CorporationPage
The components required for a data-driven, context-aware experience are ready for assembly.
25
Senors For Context Enabling Technology
Analytical Insights
© 2014 IBM CorporationPage
The technology exists for extraordinary privacy and security.
26
Zero Knowledge infrastructure
Open source security
© 2014 IBM CorporationPage 27
Miniature 1GB Hard Drive
Click Wheel
FireWire PC Interface
Lithium Ion Battery
MPEG Audio Compression
© 2014 IBM CorporationPage 28
Change is good. You go first.
Dilbert
© 2014 IBM Corporation
Email pbrody@us.ibm.com
Linked In Profile : http://www.linkedin.com/in/pbrody
Reading List Delicious : http://www.delicious.com/prbrody
Twitter & Sina Weibo @pbrody
top related