intimate things: how wearables are changing the internet of things

© 2014 IBM Corporation

The Internet of Things

San Francisco, October 2014

Intimate Things: How Wearables Will Change The Internet of Things

© 2014 IBM CorporationPage

Lots and lots of devices are expected.

2

19505000

197510,000

2003500 million

20092.5 billion

201410 billion


Lots and lots of devices are expected.

3

19505000

197510,000

2003500 million

20092.5 billion

201410 billion

202030 billion

2050100 billion


Wearables are a special case for IoT, perhaps the most demanding

4



4

Shared



4

Shared Mostly Yours



4

Shared Mostly Yours Personal



4

Shared Mostly Yours Personal Intimate


Why again, is it, that I need a smart, connected sock?

5

No Apps

No Subscription

No Problem

No Advertising

© 2014 IBM CorporationPage 6

If it ain’t broke, don’t fix it.

Bert Lance, 1977


So far, wearables have disappointed.

7

Work In A Clinical Environment


Less Effective With Consumers

So far, wearables have disappointed.

7

Work In A Clinical Environment


Wearables, like most other Internet of Things devices have not been particularly clever so far

8


The technology required to make wearables exceptionally smart is coming

9


The technology required to make wearables exceptionally smart is coming

9

Full ARM SoC as powerful asmany cell phones with 2GB ofRAM.

Boots when connected. RunsMac OS Core (XNU)

Receives MPEG stream andconverts it to HDMI output.


The first network connected, independently smart wearables are emerging now.

10

Omate TrueSmartTimex Ironman One

Network Connected

Location Aware

Cloud Integrated

Smartphone Independent


Analytics are also evolving fast.

11



11

Descriptive

What has happened



11

Prescriptive

Choices currently available

Descriptive

What has happened



11

Anticipatory

What could happen & how to take action

Prescriptive

Choices currently available

Descriptive

What has happened


Make the most of yourself, for that is all there is of you.

Ralph Waldo Emerson


To be successful with wearables, we must use technology to replicate for all some of things that clearly work in a clinical environment.

13

HealthImpact

Wearables Data

Intervention


To be successful with wearables, we must use technology to replicate for all some of things that clearly work in a clinical environment.

13


Three elements to a transformational user experience

14



14

Context



14

Context Insight



14

Context Insight

Action


Context


Weight

TimePulse Oximetry

Age

Speed

CadenceLocation

Heart Rate Respiration

Weather

Temperature

Light

Sleep

Context


Context

Be Yourself


Insight


Insight

Sleep Badly

Feel Tired

Eat Cookie

Feel Guilty

Snap At Kids

Go For Ice Cream


Insight

Know Yourself


Action


The snack before you binge.

The nap before you snap.

The jog that doesn’t pass Krispy Kreme

The hotel just next to the CrossFit gym

The suggestion right when you’re ordering

Action


Action

Just Do It


Context, Insight & Action aren’t just for wearables. They are for all the smart devices we envision

18


If you don’t stand for something, you will fall for anything.

Gordon Eadie


The two-sided business model has to go.

20



20

Sell To User



20

Sell To User

Sell The User



21

Sell To User

Sell The User


Meta-data is content. Anonymity isn’t.

22


Meta-data is content. Anonymity isn’t.

22

Promises of privacy have not been kept by governments or enterprises.

Security procedures for restricting access to private data have failed repeatedly

Commonly used tools for anonymizing data sets are easily defeated.


Stop fighting for the right to build a business selling user data. It’s probably worthless anyway.

23



23

Lots of Data Is Useful & Valuable

YES

Where can I find a parking spot?



23

If there is more than one source:

And the cost to make copies is:

BUT

$0


YES




23

If there is more than one source:

And the cost to make copies is:

BUT

$0

SOSupply is:

And the market price heads to:

$0


YES



The future is already here. It’s just not very evenly distributed.

William Gibson


The components required for a data-driven, context-aware experience are ready for assembly.

25

Senors For Context Enabling Technology

Analytical Insights


The technology exists for extraordinary privacy and security.

26

Zero Knowledge infrastructure

Open source security


Miniature 1GB Hard Drive

Click Wheel

FireWire PC Interface

Lithium Ion Battery

MPEG Audio Compression


Change is good. You go first.

Dilbert

© 2014 IBM Corporation

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