internet of things: luxury for the rich or sustainable equity for all?
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Ray Ga
llon & Neu
s Loren
zo
@TransformSoc
The Internet of Things Luxury for the Rich or Sustainable Equity for All?
h@p://highresoluEon-‐wallpapers.net/wallpapers/excellent_3d_empire-‐2560x1600.jpg
@TransformSoc
Poll: What’s your opinion of the Internet of Things?
• Pick one answer:
A: IoT represents unnec
essary
luxury for the rich
B: IoT represents a chan
ce for
sustainable equity for a
ll
@TransformSoc
When and Who…?
An interview with Nikola Tesla by John B. Kennedy –Colliers, January 30, 1926
h@p://www.Scbooks.com/tesla/1926-‐01-‐30.htm
1986
1966
1946 1906
1926
1996
@TransformSoc
Internet of Things: Definition • Uniquely idenEfiable objects • Their virtual representaEons in an Internet-‐like structure
• Open, common protocols connecEng them
• Worldwide informaEon available: locaEon, tracking, context, global tendencies, user profiles…
• Automated InteracEon: networks of M2M
Source: Wikipedia
@TransformSoc
Internet of Things
Inspired by: h@p://miguelangelacera.com/blog/2012/08/29/internet-‐de-‐las-‐cosas-‐y-‐analiEca-‐del-‐hogar/
@TransformSoc
Superfluous Luxury or Social Benefit?
Oxygen liberated according to context
Tracking pheromones & endorphins
Controlling social atmosphere
Connected to the
Weather Forecast
Sustainable
Interac?ng with
the windows
h@ps://www.youtube.com/watch?v=tcUvg9jcfG8
@TransformSoc
Leave decision-making to your toaster?
-‐ 28% are ready, and 31% are not sure… -‐ If under 40, YES increases almost 10%
Transforma?on Society Survey Results (July 2014)
YES 28%
NO 41%
NOT SURE 31%
Are you prepared to acquire a device that takes decisions without informing you?
YES 37%
NO 42%
NOT SURE 21%
Age: 18-‐40. Are you prepared...?
@TransformSoc
What is a “Thing?”
“A thing, in the I
nternet of Things,
can be:
– A person with a
heart monitor im
plant
– A farm animal with a
biochip transpon
der
– An automobile tha
t has built-‐in sen
sors to alert the
driver when Kre
pressure is low
– Any other natur
al or man-‐made object that c
an be
assigned an IP ad
dress and provid
ed with the abili
ty
to transfer data o
ver a network.”
–Ivy Wigmore, WhaKs.com
#IoT h@p://www.youtube.com/watch?v=QaTIt1C5R-‐M
@TransformSoc
YES 8%
NO 90%
NOT SURE 2%
Already in...?
Are we ready for the Internet of Living Things?
Do you currently have a device connected to an animal or a plant?
Transforma?on Society Survey Results (July 2014)
@TransformSoc
YES 8%
NO 90%
NOT SURE 2%
Already in...?
YES 5%
NO 95%
NOT SURE 0%
Age: 18-‐40
Are we ready for the Internet of Living Things?
Do you currently have a device connected to an animal or a plant?
Transforma?on Society Survey Results (July 2014)
@TransformSoc
YES 69%
NO 10%
NOT SURE 21%
Implants to control health monitoring?
YES 11%
NO 63%
NOT SURE 26%
Implants to avoid queuing...?
Are we ready for the Internet of Human Things?
Would you accept a connected implant to avoid queuing for an event?
Would you accept a connected implant to control a defecEve internal organ?
Transforma?on Society Survey Results (July 2014)
@TransformSoc
Are we ready for the Internet of Human Things?
Would you accept a connected implant to avoid queuing for an event?
Would you accept a connected implant to control a defecEve internal organ?
Transforma?on Society Survey Results (July 2014)
Age: 18-‐40
Age: 18-‐40
YES 69%
NO 10%
NOT SURE 21%
Implants to control health monitoring?
YES 63%
NO 16%
NOT SURE 21%
YES 11%
NO 63%
NOT SURE 26%
Implants to avoid queuing...?
YES 5%
NO 69%
NOT SURE 26%
@TransformSoc
@TransformSoc
An Invisible Connected Universe
Ref: Hubble Space Telescope in Abell 1689, h@p://en.wikipedia.org/wiki/Dark_ma@er#mediaviewer/File:GravitaEonell-‐lins-‐4.jpg Material credited to STScI on this site was created, authored, and/or prepared for NASA under Contract NAS5-‐26555.
“Quantum physics implies that we can no longer regard the world as a collecEon of objects, but as a series of connecEons.”
–Werner Heisenberg, 1958
@TransformSoc
The real point is to make technology
INVISIBLE so as to deliver compelling value
to someone. –Cory von Wallenstein, Chief Technologist at
Dyn
IoT User Experience
We see IoT as the ulEmate social media collaboraEon of man and machine... At the core: Mobility, Big Data and the Cloud
–Adaire Fox-‐MarKn, President of SAP Asia Pacific Japan
h@p://www.idgnews.in/content/internet-‐things-‐next-‐big-‐thing-‐aoer-‐cloud-‐mobility-‐and-‐big-‐data-‐0
Social Contract between people and objects?
The most profound technologies
are those that disappear.
–Max Weiser – Xerox PARC
@TransformSoc
The Value Behind the Experience
• “Value is created by making sense of data”
Source: readwrite.com h@p://readwrite.com/2014/06/27/internet-‐of-‐things-‐developers-‐jobs-‐opportunity#awesm=~oIJJVVE3Z7RsMa
• “Ninety percent of the world's data was generated in the last two years alone, much of it by machines.
• “The real money in IoT is not in the ‘things,’ but rather in the Internet-‐enabled services that sEtch them together.”
Open Protocol
Human Approach
Developers
@TransformSoc
Making Sense of Data
“Big Data is the lifeblood of the Industrial Internet."
It’s "about building new sooware and analyEcs that can extract and make sense of data where it never existed before – such as within machines."
Machine learning will be used "to make informaEon intelligent.”
–Bill Ruh, Vice President and Global Technology Director at General Electric
h@p://en.paperblog.com/fellow-‐travelers-‐big-‐data-‐and-‐the-‐internet-‐of-‐things-‐639289/
General Electric’s Industrial Internet
@TransformSoc
@TransformSoc
@TransformSoc
Multiple layers to think about…
Is this a luxury for the rich or an opportunity to provide a standard set of resources for everyone?
Connec?ve development
Selec?ve con
trol
-‐
+
+ Connected elements
Virtual representaEon of elements
Digital informaEon flow
Extracted data & inferred knowledge
Analysis of extracted data & research on its use
@TransformSoc
Poll: Would you pay a higher price if you had superior service?
• Pick one answer:
A: YES
B: NO
@TransformSoc
% US Consumers that would pay a higher price if they had superior service
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
58 %
66 %
2010 2012
Consensus around 9% Op?mal premium Consensus around 13% Op?mal premium
Source: American Express h@p://about.americanexpress.com/news/docs/2012x/axp_2012gcsb_us.pdf
@TransformSoc
Service: from machines or people… ?
Preferred channel for reaching out to companies
Source: American Express h@p://about.americanexpress.com/news/docs/2012x/axp_2012gcsb_us.pdf
@TransformSoc
IoT: luxury for the rich?...
h@p://www.xpertos.tv/tecnologia/tecnologia/Portals/0/digmeta/1/Windows-‐Live-‐Writer/a5035eb6f742_A4FE/internetoohings_8.jpg h@p://www.youtube.com/watch?v=QaTIt1C5R-‐M
@TransformSoc
…Or Better Service for Everybody?
• 48% of China’s populaEon is rural, needs low-‐cost diagnosEc tools.
• FaciliEes for remote diagnosis by a doctor.
• Epidemiologic tracking and insEtuEonal policy making. Source: The Chengdu Internet of Things Technology InsEtute h@p://www.ciz.com.cn/EN/Projects/ /
“Health capsules” developed by The Chengdu Internet of Things Technology InsEtute (China) as part of urban-‐rural integraEon project.
@TransformSoc
Which aspect of IoT is most likely to dominate for individuals?
Transforma?on Society Survey Results (July 2014)
useful or vital superfluous or indulgent
Rate on the following scale, where: • 1 is provision of useful or vital services (medical, emergency, personal security, etc.) • 4 is superfluous or indulgent services
27.43%
37.17%
25.66%
9.73%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
1 2 3 4
@TransformSoc
Which aspect of IoT is most likely to dominate for individuals?
Transforma?on Society Survey Results (July 2014)
useful or vital superfluous or indulgent
Rate on the following scale, where: • 1 is provision of useful or vital services (medical, emergency, personal security, etc.) • 4 is superfluous or indulgent services
Age: 18-‐40
27.43%
37.17%
25.66%
9.73%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
1 2 3 4
10.53%
47.37%
21.05% 21.05%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
50.00%
1 2 3 4
@TransformSoc
Which aspect of IoT is most likely to dominate for institutions?
Transforma?on Society Survey Results (July 2014)
OpEmizaEon Enforcement
Rate on the following scale, where: • 1 is an opportunity for opEmizing insEtuEonal services (hospitals, schools, banking) • 4 is a means for enforcing security, standardizaEon, and surveillance
13.27%
27.43%
38.05%
21.24%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
1 2 3 4
@TransformSoc
Which aspect of IoT is most likely to dominate for institutions?
Transforma?on Society Survey Results (July 2014)
OpEmizaEon Enforcement
Rate on the following scale, where: • 1 is an opportunity for opEmizing insEtuEonal services (hospitals, schools, banking) • 4 is a means for enforcing security, standardizaEon, and surveillance
Age: 18-‐40
13.27%
27.43%
38.05%
21.24%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
1 2 3 4
10.53%
42.11%
21.05%
26.32%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
1 2 3 4
@TransformSoc
Social Ramifications
h@p://www.reasonwhy.es/sites/default/files/Beam-‐Toothbrush.png
Invisible technology delivers compelling value and user experience
h@p://www.penrosesSrancis.org/uploadedimages/penrosesSrancis/Content/PSF/SpecialEes/pacemaker.jpg h@p://techonomy.com/wp-‐content/uploads/2014/03/shu@erstock_175572620.jpg
IdenEficaEon Tracking
UpdaEng
Context
@TransformSoc
Social Ramifications
h@p://www.reasonwhy.es/sites/default/files/Beam-‐Toothbrush.png
Invisible technology delivers compelling value and user experience
h@p://www.penrosesSrancis.org/uploadedimages/penrosesSrancis/Content/PSF/SpecialEes/pacemaker.jpg h@p://techonomy.com/wp-‐content/uploads/2014/03/shu@erstock_175572620.jpg
Financial value instrumentalized at insEtuEonal level
AnalyEcs provides understanding and customized products
h@p://hchen84.files.wordpress.com/2013/04/01_imec_full1.jpg
Social & behavioral change
h@p://0701.staEc.prezi.com/preview/4auqar72l7iuo44otvirrh3d6uadw6rhlm5vs2oll757hbao
axlq_0_0.png
@TransformSoc
By the end of 2015, all new European cars will call an ambulance in a crash before the driver can phone, or even if s/he can’t.
h@p://ec.europa.eu/digital-‐agenda/en/ecall-‐Eme-‐saved-‐lives-‐saved
eCall: It’s Here!
@TransformSoc
@TransformSoc
It’s Here! YCAR Insurance Policy (MAPFRE)
h@p://img.xatakaon.com/2011/11/ycar.PNG
• Offer: geolocaEng GPS + internet connecEon in your car
• Discounted premium: up to 40% if you’re a good driver
• Free InstallaEon and connecEon
Giving Up Privacy for a Discount
Consult your vehicle’s acKvity
@TransformSoc
It’s here! Citizen Flood Detection Network
h@p://postscapes.com/ciEzen-‐flood-‐detecEon-‐network h@p://postscapes.com/ciEzen-‐flood-‐detecEon-‐network
The Oxford Flood Network is a ciEzen science project, driven by wireless low-‐cost sensor technology, to keep tabs on flooding in local waterways
@TransformSoc
It’s here! With Augmented Reality and Bionics…
h@p://diarioE.com/wp-‐content/uploads/2013/10/shu@erstock_137903384_wavebreakmedia.jpg h@p://i
mg.xatakaon.com
/2012/03/Captu
ra%20de%20pa
ntalla%202012
-‐03-‐11%20a%20
la(s)%2015.33.
39.png
Not just Google Glass…
@TransformSoc
The Internet of Everything
h@ps://www.flickr.com/photos/maiabee/2760312781
@TransformSoc
What’s At Stake – According to Cisco
• Smart factories: $1.95 trillion of total Value at Stake
• Connected markeEng and adverEsing: $1.95 trillion of total Value at Stake
• Smart [electrical] grid: $757 billion of total Value at Stake
• Connected gaming and entertainment: $635 billion of total Value at Stake
• Smart buildings: $349 billion of total Value at Stake
• Connected commercial ground vehicles: $347 billion of total Value at Stake
• Connected healthcare and paEent monitoring: $106 billion of total Value at Stake
Source: Cisco white paper, Embracing the Internet of Everything To Capture Your Share of $14.4 Trillion
@TransformSoc h@p://espacio.fundaciontelefonica.com/wp-‐content/uploads/2013/10/bigdataportada.jpg
@TransformSoc
Access to Data and Analysis: The New Currency
Who owns all this informaEon about us? Who should own it?
Do we get to see, and correct, data on us?
Will we want to?
Will governments, corporaEons, or insurance companies
impose implants on us to control health care costs?
What if a medical implant gets hacked?
What if only the network itself has access?
Are there digital rights? Should there be?
Are we planning to educate for IoT/IOE?
Who should do it?
IoE implants: a right or an obligaEon?
@TransformSoc
14%
33%
7%
29%
17%
Main worries regarding to IoT?
Hacker a@ack
Loss of decision-‐making
Irreversible behavior changes Big Brother surveillance
Others
Worries About IoT
Transforma?on Society Survey Results (July 2014)
@TransformSoc
14%
33%
7%
29%
17%
Main worries regarding to IoT?
Hacker a@ack
Loss of decision-‐making
Irreversible behavior changes Big Brother surveillance
Others
16%
32%
10%
37%
5% Age: 18-‐40
Worries About IoT
Transforma?on Society Survey Results (July 2014)
@TransformSoc h@p://www.nickwhite.co.uk/blog/wp-‐content/uploads/2011/10/429Sutopian.jpg
@TransformSoc
From invisible to unknown…?
h@p://www.dw.de/image/0,,15993463_303,00.jpg
Dry cask storage containers, also someEmes known as castors, are leo to cool in the current temporary storage facility near Gorleben
@TransformSoc
Half-life of Plutonium 239: 24,100 years
What about these IoT-‐related symbols?
Will this symbol be recognizable
in the 10th millenium?
@TransformSoc
IoT Culture: Unpredictability and uncertainty
• ConnecEvity • Seamless transfer • Distributed control • Big Data
• MediaEon and autonomous agency
• Embedded intelligence and extended mind
• Ambiguity and ontology
• MiniaturizaEon and invisibility • Unique idenEficaEon • Ubiquity and pervasiveness.
Source: Jeroen van den Hoven, Dela University of Technology – IoT Expert Group, European Union DG Connect
@TransformSoc
Understanding of IoT
Transforma?on Society Survey Results (July 2014)
0.00
10.00
20.00
30.00
40.00
50.00
60.00
3rd
2nd
1st
@TransformSoc
Understanding of IoT
Transforma?on Society Survey Results (July 2014)
0.00
10.00
20.00
30.00
40.00
50.00
60.00
3rd
2nd
1st 0.00
10.00
20.00
30.00
40.00
50.00
60.00 Age: 18-‐40
@TransformSoc
Awareness That We Need to be Aware
Individually • Personal Privacy
• Invisibility Leading to Ignorance
• Liability (e.g. for unwillingly ordered products)
• Autonomy: Informed consent vs. obfuscaEon of funcEonality
Collec?vely • Blurring of Public and
Private Domains
• Trust in the Technological System
• Social JusEce and Digital Divides
• Access and Transparency vs. CreaEon of Technological Oligarchies
@TransformSoc
Internet of Things will be Internet of Everything But… Everything for Everyone?
h@p://images.naEonalgeographic.com/wpf/media-‐live/photos/000/651/cache/shaman-‐mongolia-‐drake_65153_990x742.jpg
@TransformSoc
THANK YOU
Neus Email: neus@transformaEonsociety.net LinkedIn: Neus Lorenzo Slideshare: h@p://www.slideshare.net/TransformaEonSociety
2014 Web – Transforma?on Society: h@p://www.transformaEonsociety.net
Ray Email: ray@transformaEonsociety.net LinkedIn: Ray Gallon Google Plus: +Ray Gallon
Next Topic: “Digital Reality: Escape to a Virtual World or Explore an Augmented Culture?” Blog/survey published: 2 September 2014 Webinar: 24 September 2014
Twieer: @Transformsoc
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