internet of things: luxury for the rich or sustainable equity for all?

Ray Ga

llon & Neu

s Loren

zo

@TransformSoc

The Internet of Things Luxury for the Rich or Sustainable Equity for All?

h@p://highresoluEon-‐wallpapers.net/wallpapers/excellent_3d_empire-‐2560x1600.jpg

@TransformSoc

Poll: What’s your opinion of the Internet of Things?

• Pick one answer:

A: IoT represents unnec

essary

luxury for the rich

B: IoT represents a chan

ce for

sustainable equity for a

ll

@TransformSoc

When and Who…?

An interview with Nikola Tesla by John B. Kennedy –Colliers, January 30, 1926

h@p://www.Scbooks.com/tesla/1926-‐01-‐30.htm

1986

1966

1946 1906

1926

1996

@TransformSoc

Internet of Things: Definition •  Uniquely idenEfiable objects •  Their virtual representaEons in an Internet-‐like structure

•  Open, common protocols connecEng them

•  Worldwide informaEon available: locaEon, tracking, context, global tendencies, user profiles…

•  Automated InteracEon: networks of M2M

Source: Wikipedia

@TransformSoc

Internet of Things

Inspired by: h@p://miguelangelacera.com/blog/2012/08/29/internet-‐de-‐las-‐cosas-‐y-‐analiEca-‐del-‐hogar/

@TransformSoc

Superfluous Luxury or Social Benefit?

Oxygen liberated according to context

Tracking pheromones & endorphins

Controlling social atmosphere

Connected to the

Weather Forecast

Sustainable

Interac?ng with

the windows

h@ps://www.youtube.com/watch?v=tcUvg9jcfG8

@TransformSoc

Leave decision-making to your toaster?

-‐ 28% are ready, and 31% are not sure… -‐ If under 40, YES increases almost 10%

Transforma?on Society Survey Results (July 2014)

YES 28%

NO 41%

NOT SURE 31%

Are you prepared to acquire a device that takes decisions without informing you?

YES 37%

NO 42%

NOT SURE 21%

Age: 18-‐40. Are you prepared...?

@TransformSoc

What is a “Thing?”

“A thing, in the I

nternet of Things,

can be:

–  A person with a

heart monitor im

plant

–  A farm animal with a

biochip transpon

der

–  An automobile tha

t has built-‐in sen

sors to alert the

driver when Kre

pressure is low

–  Any other natur

al or man-‐made object that c

an be

assigned an IP ad

dress and provid

ed with the abili

ty

to transfer data o

ver a network.”

–Ivy Wigmore, WhaKs.com

#IoT h@p://www.youtube.com/watch?v=QaTIt1C5R-‐M

@TransformSoc

YES 8%

NO 90%

NOT SURE 2%

Already in...?

Are we ready for the Internet of Living Things?

Do you currently have a device connected to an animal or a plant?


@TransformSoc

YES 8%

NO 90%

NOT SURE 2%

Already in...?

YES 5%

NO 95%

NOT SURE 0%

Age: 18-‐40

Are we ready for the Internet of Living Things?

Do you currently have a device connected to an animal or a plant?


@TransformSoc

YES 69%

NO 10%

NOT SURE 21%

Implants to control health monitoring?

YES 11%

NO 63%

NOT SURE 26%

Implants to avoid queuing...?

Are we ready for the Internet of Human Things?

Would you accept a connected implant to avoid queuing for an event?

Would you accept a connected implant to control a defecEve internal organ?


@TransformSoc

Are we ready for the Internet of Human Things?

Would you accept a connected implant to avoid queuing for an event?

Would you accept a connected implant to control a defecEve internal organ?


Age: 18-‐40

Age: 18-‐40

YES 69%

NO 10%

NOT SURE 21%

Implants to control health monitoring?

YES 63%

NO 16%

NOT SURE 21%

YES 11%

NO 63%

NOT SURE 26%

Implants to avoid queuing...?

YES 5%

NO 69%

NOT SURE 26%

@TransformSoc

@TransformSoc

An Invisible Connected Universe

Ref: Hubble Space Telescope in Abell 1689, h@p://en.wikipedia.org/wiki/Dark_ma@er#mediaviewer/File:GravitaEonell-‐lins-‐4.jpg Material credited to STScI on this site was created, authored, and/or prepared for NASA under Contract NAS5-‐26555.

“Quantum physics implies that we can no longer regard the world as a collecEon of objects, but as a series of connecEons.”

–Werner Heisenberg, 1958

@TransformSoc

The real point is to make technology

INVISIBLE so as to deliver compelling value

to someone. –Cory von Wallenstein, Chief Technologist at

Dyn

IoT User Experience

We see IoT as the ulEmate social media collaboraEon of man and machine... At the core: Mobility, Big Data and the Cloud

–Adaire Fox-‐MarKn, President of SAP Asia Pacific Japan

h@p://www.idgnews.in/content/internet-‐things-‐next-‐big-‐thing-‐aoer-‐cloud-‐mobility-‐and-‐big-‐data-‐0

Social Contract between people and objects?

The most profound technologies

are those that disappear.

–Max Weiser – Xerox PARC

@TransformSoc

The Value Behind the Experience

•  “Value is created by making sense of data”

Source: readwrite.com h@p://readwrite.com/2014/06/27/internet-‐of-‐things-‐developers-‐jobs-‐opportunity#awesm=~oIJJVVE3Z7RsMa

•  “Ninety percent of the world's data was generated in the last two years alone, much of it by machines.

•  “The real money in IoT is not in the ‘things,’ but rather in the Internet-‐enabled services that sEtch them together.”

Open Protocol

Human Approach

Developers

@TransformSoc

Making Sense of Data

“Big Data is the lifeblood of the Industrial Internet."

It’s "about building new sooware and analyEcs that can extract and make sense of data where it never existed before – such as within machines."

Machine learning will be used "to make informaEon intelligent.”

–Bill Ruh, Vice President and Global Technology Director at General Electric

h@p://en.paperblog.com/fellow-‐travelers-‐big-‐data-‐and-‐the-‐internet-‐of-‐things-‐639289/

General Electric’s Industrial Internet

@TransformSoc

@TransformSoc

Multiple layers to think about…

Is this a luxury for the rich or an opportunity to provide a standard set of resources for everyone?

Connec?ve development

Selec?ve con

trol

-‐

+

+ Connected elements

Virtual representaEon of elements

Digital informaEon flow

Extracted data & inferred knowledge

Analysis of extracted data & research on its use

@TransformSoc

Poll: Would you pay a higher price if you had superior service?

• Pick one answer:

A: YES

B: NO

@TransformSoc

% US Consumers that would pay a higher price if they had superior service

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

58 %

66 %

2010 2012

Consensus around 9% Op?mal premium Consensus around 13% Op?mal premium

Source: American Express h@p://about.americanexpress.com/news/docs/2012x/axp_2012gcsb_us.pdf

@TransformSoc

Service: from machines or people… ?

Preferred channel for reaching out to companies

Source: American Express h@p://about.americanexpress.com/news/docs/2012x/axp_2012gcsb_us.pdf

@TransformSoc

IoT: luxury for the rich?...

h@p://www.xpertos.tv/tecnologia/tecnologia/Portals/0/digmeta/1/Windows-‐Live-‐Writer/a5035eb6f742_A4FE/internetoohings_8.jpg h@p://www.youtube.com/watch?v=QaTIt1C5R-‐M

@TransformSoc

…Or Better Service for Everybody?

•  48% of China’s populaEon is rural, needs low-‐cost diagnosEc tools.

•  FaciliEes for remote diagnosis by a doctor.

•  Epidemiologic tracking and insEtuEonal policy making. Source: The Chengdu Internet of Things Technology InsEtute h@p://www.ciz.com.cn/EN/Projects/ /

“Health capsules” developed by The Chengdu Internet of Things Technology InsEtute (China) as part of urban-‐rural integraEon project.

@TransformSoc

Which aspect of IoT is most likely to dominate for individuals?


useful or vital superfluous or indulgent

Rate on the following scale, where: •  1 is provision of useful or vital services (medical, emergency, personal security, etc.) •  4 is superfluous or indulgent services

27.43%

37.17%

25.66%

9.73%

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

1 2 3 4

@TransformSoc

Which aspect of IoT is most likely to dominate for individuals?


useful or vital superfluous or indulgent

Rate on the following scale, where: •  1 is provision of useful or vital services (medical, emergency, personal security, etc.) •  4 is superfluous or indulgent services

Age: 18-‐40

27.43%

37.17%

25.66%

9.73%

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

1 2 3 4

10.53%

47.37%

21.05% 21.05%

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

1 2 3 4

@TransformSoc

Which aspect of IoT is most likely to dominate for institutions?


OpEmizaEon Enforcement

Rate on the following scale, where: •  1 is an opportunity for opEmizing insEtuEonal services (hospitals, schools, banking) •  4 is a means for enforcing security, standardizaEon, and surveillance

13.27%

27.43%

38.05%

21.24%

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

1 2 3 4

@TransformSoc

Which aspect of IoT is most likely to dominate for institutions?


OpEmizaEon Enforcement

Rate on the following scale, where: •  1 is an opportunity for opEmizing insEtuEonal services (hospitals, schools, banking) •  4 is a means for enforcing security, standardizaEon, and surveillance

Age: 18-‐40

13.27%

27.43%

38.05%

21.24%

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

1 2 3 4

10.53%

42.11%

21.05%

26.32%

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

1 2 3 4

@TransformSoc

Social Ramifications

h@p://www.reasonwhy.es/sites/default/files/Beam-‐Toothbrush.png

Invisible technology delivers compelling value and user experience

h@p://www.penrosesSrancis.org/uploadedimages/penrosesSrancis/Content/PSF/SpecialEes/pacemaker.jpg h@p://techonomy.com/wp-‐content/uploads/2014/03/shu@erstock_175572620.jpg

IdenEficaEon Tracking

UpdaEng

Context

@TransformSoc

Social Ramifications

h@p://www.reasonwhy.es/sites/default/files/Beam-‐Toothbrush.png

Invisible technology delivers compelling value and user experience

h@p://www.penrosesSrancis.org/uploadedimages/penrosesSrancis/Content/PSF/SpecialEes/pacemaker.jpg h@p://techonomy.com/wp-‐content/uploads/2014/03/shu@erstock_175572620.jpg

Financial value instrumentalized at insEtuEonal level

AnalyEcs provides understanding and customized products

h@p://hchen84.files.wordpress.com/2013/04/01_imec_full1.jpg

Social & behavioral change

h@p://0701.staEc.prezi.com/preview/4auqar72l7iuo44otvirrh3d6uadw6rhlm5vs2oll757hbao

axlq_0_0.png

@TransformSoc

By the end of 2015, all new European cars will call an ambulance in a crash before the driver can phone, or even if s/he can’t.

h@p://ec.europa.eu/digital-‐agenda/en/ecall-‐Eme-‐saved-‐lives-‐saved

eCall: It’s Here!

@TransformSoc

@TransformSoc

It’s Here! YCAR Insurance Policy (MAPFRE)

h@p://img.xatakaon.com/2011/11/ycar.PNG

•  Offer: geolocaEng GPS + internet connecEon in your car

•  Discounted premium: up to 40% if you’re a good driver

•  Free InstallaEon and connecEon

Giving Up Privacy for a Discount

Consult your vehicle’s acKvity

@TransformSoc

It’s here! Citizen Flood Detection Network

h@p://postscapes.com/ciEzen-‐flood-‐detecEon-‐network h@p://postscapes.com/ciEzen-‐flood-‐detecEon-‐network

The Oxford Flood Network is a ciEzen science project, driven by wireless low-‐cost sensor technology, to keep tabs on flooding in local waterways

@TransformSoc

It’s here! With Augmented Reality and Bionics…

h@p://diarioE.com/wp-‐content/uploads/2013/10/shu@erstock_137903384_wavebreakmedia.jpg h@p://i

mg.xatakaon.com

/2012/03/Captu

ra%20de%20pa

ntalla%202012

-‐03-‐11%20a%20

la(s)%2015.33.

39.png

Not just Google Glass…

@TransformSoc

The Internet of Everything

h@ps://www.flickr.com/photos/maiabee/2760312781

@TransformSoc

What’s At Stake – According to Cisco

•  Smart factories: $1.95 trillion of total Value at Stake

•  Connected markeEng and adverEsing: $1.95 trillion of total Value at Stake

•  Smart [electrical] grid: $757 billion of total Value at Stake

•  Connected gaming and entertainment: $635 billion of total Value at Stake

•  Smart buildings: $349 billion of total Value at Stake

•  Connected commercial ground vehicles: $347 billion of total Value at Stake

•  Connected healthcare and paEent monitoring: $106 billion of total Value at Stake

Source: Cisco white paper, Embracing the Internet of Everything To Capture Your Share of $14.4 Trillion

@TransformSoc h@p://espacio.fundaciontelefonica.com/wp-‐content/uploads/2013/10/bigdataportada.jpg

@TransformSoc

Access to Data and Analysis: The New Currency

Who owns all this informaEon about us? Who should own it?

Do we get to see, and correct, data on us?

Will we want to?

Will governments, corporaEons, or insurance companies

impose implants on us to control health care costs?

What if a medical implant gets hacked?

What if only the network itself has access?

Are there digital rights? Should there be?

Are we planning to educate for IoT/IOE?

Who should do it?

IoE implants: a right or an obligaEon?

@TransformSoc

14%

33%

7%

29%

17%

Main worries regarding to IoT?

Hacker a@ack

Loss of decision-‐making

Irreversible behavior changes Big Brother surveillance

Others

Worries About IoT


@TransformSoc

14%

33%

7%

29%

17%

Main worries regarding to IoT?

Hacker a@ack

Loss of decision-‐making

Irreversible behavior changes Big Brother surveillance

Others

16%

32%

10%

37%

5% Age: 18-‐40

Worries About IoT


@TransformSoc h@p://www.nickwhite.co.uk/blog/wp-‐content/uploads/2011/10/429Sutopian.jpg

@TransformSoc

From invisible to unknown…?

h@p://www.dw.de/image/0,,15993463_303,00.jpg

Dry cask storage containers, also someEmes known as castors, are leo to cool in the current temporary storage facility near Gorleben

@TransformSoc

Half-life of Plutonium 239: 24,100 years

What about these IoT-‐related symbols?

Will this symbol be recognizable

in the 10th millenium?

@TransformSoc

IoT Culture: Unpredictability and uncertainty

•  ConnecEvity •  Seamless transfer •  Distributed control •  Big Data

•  MediaEon and autonomous agency

•  Embedded intelligence and extended mind

•  Ambiguity and ontology

•  MiniaturizaEon and invisibility •  Unique idenEficaEon •  Ubiquity and pervasiveness.

Source: Jeroen van den Hoven, Dela University of Technology – IoT Expert Group, European Union DG Connect

@TransformSoc

Understanding of IoT


0.00

10.00

20.00

30.00

40.00

50.00

60.00

3rd

2nd

1st

@TransformSoc

Understanding of IoT


0.00

10.00

20.00

30.00

40.00

50.00

60.00

3rd

2nd

1st 0.00

10.00

20.00

30.00

40.00

50.00

60.00 Age: 18-‐40

@TransformSoc

Awareness That We Need to be Aware

Individually •  Personal Privacy

•  Invisibility Leading to Ignorance

•  Liability (e.g. for unwillingly ordered products)

•  Autonomy: Informed consent vs. obfuscaEon of funcEonality

Collec?vely •  Blurring of Public and

Private Domains

•  Trust in the Technological System

•  Social JusEce and Digital Divides

•  Access and Transparency vs. CreaEon of Technological Oligarchies

@TransformSoc

Internet of Things will be Internet of Everything But… Everything for Everyone?

h@p://images.naEonalgeographic.com/wpf/media-‐live/photos/000/651/cache/shaman-‐mongolia-‐drake_65153_990x742.jpg

@TransformSoc

THANK YOU

Neus Email: [email protected] LinkedIn: Neus Lorenzo Slideshare: h@p://www.slideshare.net/TransformaEonSociety

2014 Web – Transforma?on Society: h@p://www.transformaEonsociety.net

Ray Email: [email protected] LinkedIn: Ray Gallon Google Plus: +Ray Gallon

Next Topic: “Digital Reality: Escape to a Virtual World or Explore an Augmented Culture?” Blog/survey published: 2 September 2014 Webinar: 24 September 2014

Twieer: @Transformsoc

internet of things: luxury for the rich or sustainable equity for all?

Technology

defeceve internal

society survey

opemizaeon

opemizing

making irreversible

control health

big brother

indulgent