internet marketing: seo vs ppc

The Great Debate of Internet Marketing

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SEOSearch Engine Optimization

A process involving the use of relevant keywords to tailor web content, including visual content, to a specific industry or niche.

PPCPay-Per-Click

A marketing tool that allows businesses to create advertisements or search engine results that are sponsored, and only pay each time a click is made.

SEO is...Practically free

Easy to integrate

A must-have tool, even in social media

PPC is... Based on the going rates of various

keywords used

Costly for those with small marketing budgets

An option in addition to SEO, not instead of

Which is Better?SEOFree or cheapEasy to integrateMust-have marketing toolBetter ROI

PPCCosts vary and can get expensiveOften takes time to launchEffective with low-cost keywords

SEO vs. PPC: The Bottom Line

It isn’t a battle. SEO and PPC both have their place in internet marketing. You have to develop a marketing strategy that fits your budget and utilize the tools that fit your needs. This may or may not include PPC campaigns, but must include SEO.

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