internet marketing: seo vs ppc
TRANSCRIPT
SEOSearch Engine Optimization
A process involving the use of relevant keywords to tailor web content, including visual content, to a specific industry or niche.
PPCPay-Per-Click
A marketing tool that allows businesses to create advertisements or search engine results that are sponsored, and only pay each time a click is made.
SEO is...Practically free
Easy to integrate
A must-have tool, even in social media
PPC is... Based on the going rates of various
keywords used
Costly for those with small marketing budgets
An option in addition to SEO, not instead of
Which is Better?SEOFree or cheapEasy to integrateMust-have marketing toolBetter ROI
PPCCosts vary and can get expensiveOften takes time to launchEffective with low-cost keywords
SEO vs. PPC: The Bottom Line
It isn’t a battle. SEO and PPC both have their place in internet marketing. You have to develop a marketing strategy that fits your budget and utilize the tools that fit your needs. This may or may not include PPC campaigns, but must include SEO.
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