internet and mobile world 2013

#IMWorldEvent

Word of the DAY?

First day

INNOVATION

The future of SEOThe future of SEO

is about INNOVATION

The SEO process

SEO

OffPage SEO

OnPage SEOKeywords research

Competitive Analysis

The future of RETAIL

is about INNOVATION

…and SMARTNESS

Future Retail is DIGITAL

and full of SOCIAL MEDIA

How BRANDS should catch and keep

DIGITAL SHOPPER?

by offering a DIFFERENT and ENGAGING

shopping experience.

…but…HOW?

give clients an ONLINE PERSPECTIVE

on what is in store.

QR Codes

as a CODE

ON PRODUCTS

as a DISCOUNT

as an COMPETITIVE ADVANTAGE

•online information about products•online reviews from other customers•play music online that is relevant for the product

The future of CONSUMER ENGAGEMENT

is about INNOVATION

on an EMOTIONAL LEVEL

Create HUMAN

VALUE ONLINE

to rise sales.

TAKE ACTION

Create stories

that drives people to

People don’t buy what

YOU DO, people buy what

YOU’RE SAYING

Warren Knight #IMWorldEvent

Being BETTER is nothing.

Being DIFFERENT is everything.

Why?

better is always good…

OR NOT?

Life is not perfect, so perhaps in a perfect world, better product would always win.

But in our world, being better it doesn’t mean anything.

Life is not perfect, so perhaps in a perfect world, better product would always win.

But in our world, being better it doesn’t mean anything.

Engage people on an

EMOTIONAL LEVEL

because…

this might be a great opportunity for your brand to become

A FIRST-MINDER.

Consumers think categories, but they usually express their category choice in terms of brands.

so…

Think different, without boudaries, and become the visible brand face of your category.

First brand that creates human value online and gets into

consumer’s mind is almost always THE WINNER.

Madalina Balaban

Social Media Executive for We>BuzzCorp

www.facebook.com/balan.madalina.16

www.twitter.com/guide2dream