internet and mobile world 2013
DESCRIPTION
The future sounds bright, full of social media and creative :-)TRANSCRIPT
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#IMWorldEvent
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Word of the DAY?
First day
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INNOVATION
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The future of SEOThe future of SEO
is about INNOVATION
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The SEO process
SEO
OffPage SEO
OnPage SEOKeywords research
Competitive Analysis
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The future of RETAIL
is about INNOVATION
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…and SMARTNESS
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Future Retail is DIGITAL
and full of SOCIAL MEDIA
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How BRANDS should catch and keep
DIGITAL SHOPPER?
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by offering a DIFFERENT and ENGAGING
shopping experience.
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…but…HOW?
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give clients an ONLINE PERSPECTIVE
on what is in store.
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QR Codes
as a CODE
ON PRODUCTS
as a DISCOUNT
as an COMPETITIVE ADVANTAGE
•online information about products•online reviews from other customers•play music online that is relevant for the product
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The future of CONSUMER ENGAGEMENT
is about INNOVATION
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on an EMOTIONAL LEVEL
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Create HUMAN
VALUE ONLINE
to rise sales.
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TAKE ACTION
Create stories
that drives people to
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People don’t buy what
YOU DO, people buy what
YOU’RE SAYING
Warren Knight #IMWorldEvent
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Being BETTER is nothing.
Being DIFFERENT is everything.
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Why?
better is always good…
OR NOT?
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Life is not perfect, so perhaps in a perfect world, better product would always win.
But in our world, being better it doesn’t mean anything.
Life is not perfect, so perhaps in a perfect world, better product would always win.
But in our world, being better it doesn’t mean anything.
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Engage people on an
EMOTIONAL LEVEL
because…
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this might be a great opportunity for your brand to become
A FIRST-MINDER.
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Consumers think categories, but they usually express their category choice in terms of brands.
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so…
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Think different, without boudaries, and become the visible brand face of your category.
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First brand that creates human value online and gets into
consumer’s mind is almost always THE WINNER.
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Madalina Balaban
Social Media Executive for We>BuzzCorp
www.facebook.com/balan.madalina.16
www.twitter.com/guide2dream