internal collabora˜on · a mindset “data o˝en exists in silos, for example, some˜mes overseen...

Vendor Research

Break downcommunica�on

silos

Keep informa�onthrough

employee turnover

Increaseproduc�vi�& e�ciency

Sources:

“Nine questions to help you get your digital transformation right,” McKinsey & Company, October 2015.

”Building Systems of Insight with IBM Operational Decision Manager,” IBM.

“Turn Data Into Insights With Customer Analytics,” Forrester, April 28, 2016.

“The Economist: Fostering a Data-Driven Culture,” Tableau website.

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CLUECUSTOMER INSIGHTS

Finding Your Research

Taking research to ac�on requires morethan just insights — you need process, tools and internal culture to show maximum value.

Make Collabora�on a Mindset

“Data o�en exists in silos, for example, some�mes overseen by protec�ve divisional heads.”

— The Economist Intelligence Unit Transforming the Customer Experience

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Shouldn't Be a Mystery

CLUE #2

“Digital leaders that place a premium on internal collabora�on, crea�ng processes and teams that integrate various func�ons across the business and developing incen�ves for sharing,”

— McKinsey & Company

Follow the clues to start your digital transforma�on.

Systems of insight and systems of engagement respec�vely deliver advanced analy�cs to drive insights and

collabora�ve pla�orms to drive interac�ons.

Organiza�ons with such tools at their disposal �nd themselves in an extraordinary posi�on to “use

customer analy�cs to extend their value and become strategic business par�ers.”

Demys��ing Your ResearchBene�ts of

CLUE #1

CLUE #3

Internal Collabora�on

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D OW N L OA D

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