Vendor Research

Break downcommunica�on

silos

Keep informa�onthrough

employee turnover

Increaseproduc�vi�& e�ciency

Sources:

“Nine questions to help you get your digital transformation right,” McKinsey & Company, October 2015.

”Building Systems of Insight with IBM Operational Decision Manager,” IBM.

“Turn Data Into Insights With Customer Analytics,” Forrester, April 28, 2016.

“The Economist: Fostering a Data-Driven Culture,” Tableau website.

© 2017 Bloomfire. All rights reserved

CLUECUSTOMER INSIGHTS

Finding Your Research

Taking research to ac�on requires morethan just insights — you need process, tools and internal culture to show maximum value.

Make Collabora�on a Mindset

“Data o�en exists in silos, for example, some�mes overseen by protec�ve divisional heads.”

— The Economist Intelligence Unit Transforming the Customer Experience

Place a Premium on

Shouldn't Be a Mystery

CLUE #2

“Digital leaders that place a premium on internal collabora�on, crea�ng processes and teams that integrate various func�ons across the business and developing incen�ves for sharing,”

— McKinsey & Company

Follow the clues to start your digital transforma�on.

Systems of insight and systems of engagement respec�vely deliver advanced analy�cs to drive insights and

collabora�ve pla�orms to drive interac�ons.

Organiza�ons with such tools at their disposal �nd themselves in an extraordinary posi�on to “use

customer analy�cs to extend their value and become strategic business par�ers.”

Demys��ing Your ResearchBene�ts of

CLUE #1

CLUE #3

Internal Collabora�on

Centralize

D OW N L OA D

Learn how Data, Insights, Ac�on Create the Ideal Environment for Transforming the Customer Experience

and the bene�ts they can have on your organiza�on.

Download our �ee white paper.

� Sherlock Holmes 221B Baker Street Lond� NW1 6XE, UK