interactive digital public relations

Interactive Digital Public Relations

The World is ChangingThe World is Changing

• The way we work• The way we shop• The way we think• The way we view the world• The way communicate• The way we get information• The way we share information• The way we interact

Communications as we know itCommunications as we know it

Company Company Company

Public Public Public

Media

Media

Influencers

How comm has transformedHow comm has transformed

• Democratizing Geography• No hierarchy: one to many and many to many• Unfiltered message• Interactive: instant feedback, response, debate• Virtually unlimited by space or time• Anyone can participate• Low cost• Customized• Non-linear navigation• Decentralized• Multimedia

All thanks to the internetAll thanks to the internet

• Internet is for the technologically savvy• Dominated by web designers and developers• Websites are static• Numbers are still limited• Communication is one-way• Users are low• Contents are monotonous• Connection slow• Storage capacity limited

Web 1.0Web 1.0

• Explosion in internet usage• More connection, more speed, more storage• Affordable and accessible• Anyone can build a site/blog• People actively participate• User generated content• Websites became dynamic• People can openly discuss and comment• People can share and make it viral• Communications became two-way

Web 2.0Web 2.0

As of May/07

• 43 million websites• 6.6 million blogs• 7.18 million social networking users• 4.72 million online community/groups• 20 million internet users (8.4%)• 241,000 broadband internet subscribers

Sourcehttp://www.internetworldstats.com/asia.htm#id

How Digital is IndonesiaHow Digital is Indonesia

1998512,000 internet users

200824 million internet users, or 4587% increase

Sourcehttp://www.internetworldstats.com/asia.htm#id

How Digital is IndonesiaHow Digital is Indonesia

• Employees• Managers• Customers• Investors• Suppliers• Retailers• Distributors• Regulating bodies• Activists• Guild associations• Communities• Unions• Opinion leaders• Experts• Media• Public at large

Who are these usersWho are these users

Company

• Employees• Managers• Customers• Investors• Suppliers• Retailers• Distributors• Regulating bodies• Activists• Guild associations• Communities• Unions• Opinion leaders• Experts• Media• Public at large

• Thought leadership on industry related issues• Online community building• Communication intelligence• Advocacy• Viral communication• Online competition

What is our digital solutionWhat is our digital solution

Thought LeadershipThought Leadership• Someone with a high knowledge about an issue• Insight about the industry• Willing to shed light to others

Application:• Explaining what you are all about• Explaining the industry• Giving advice to people• Industry perspective on current issues

Impact:• Credibility• Reputation in the industry• Regarded as the key player• Top of mind awareness• Influence to traditional

Online CommunityOnline Community• People who share the same views, interests and opinion interact with one another

Application:•Hobby•Interest•View•Profession

Impact:•Gaining public insight•Idea generation•Customer participation•Expanding database•Brand loyalty•Providing added value

Communication IntelligenceCommunication Intelligence• Scanning for issues regarding your company, brand, industry and competitor

Application:•Customer satisfaction•Complaints•Issue management•Development in the industry•Competitor activity•What employees are saying

Impact:•Be the first to know•Address the issue before they escalate•Probing public opinion

AdvocacyAdvocacy• Advocating product related issues

Application:•Facts•Figures•Events•Activities•Expert analysis•Compelling stories•Testimonials

Impact:•Change in perception•Change in attitude•Change in behavior•Change in value

Viral CommunicationsViral Communications• Allowing users to spread your communication

Application:•Videos•Audios•Images•Texts•Games•Applications•Bookmark•Syndication

Impact:•Awareness•Spreading company’s message

Online competitionOnline competition• Online based competition

Application:•Video•Photography•Design

Impact:•Awareness•Spreading company’s message•Active participation•Content generation

Getting from point A to point B requiresGetting from point A to point B requires

Point AYour Situation

Point BYour Objectives

StrategyStrategy

ContentContent

ConnectionConnection

InteractionInteraction

IntegrationIntegration

ToolsTools

Thank You!

Interactive Digital Public RelationsJalan Tanah Kusir IV no.61 Jakarta 12240 IndonesiaT: 021 997 46141nivell@indipr.comhttp://indipr.com