interactive digital public relations
DESCRIPTION
The internet has changed the way we work, play and interact; for companies to adapt in this rapidly changing world they must embrace the media known as the internet. Digital PR offers so many possibilities to engage in a two conversation with your audienceTRANSCRIPT
Interactive Digital Public Relations
The World is ChangingThe World is Changing
• The way we work• The way we shop• The way we think• The way we view the world• The way communicate• The way we get information• The way we share information• The way we interact
Communications as we know itCommunications as we know it
Company Company Company
Public Public Public
Media
Media
Influencers
How comm has transformedHow comm has transformed
• Democratizing Geography• No hierarchy: one to many and many to many• Unfiltered message• Interactive: instant feedback, response, debate• Virtually unlimited by space or time• Anyone can participate• Low cost• Customized• Non-linear navigation• Decentralized• Multimedia
All thanks to the internetAll thanks to the internet
• Internet is for the technologically savvy• Dominated by web designers and developers• Websites are static• Numbers are still limited• Communication is one-way• Users are low• Contents are monotonous• Connection slow• Storage capacity limited
Web 1.0Web 1.0
• Explosion in internet usage• More connection, more speed, more storage• Affordable and accessible• Anyone can build a site/blog• People actively participate• User generated content• Websites became dynamic• People can openly discuss and comment• People can share and make it viral• Communications became two-way
Web 2.0Web 2.0
As of May/07
• 43 million websites• 6.6 million blogs• 7.18 million social networking users• 4.72 million online community/groups• 20 million internet users (8.4%)• 241,000 broadband internet subscribers
Sourcehttp://www.internetworldstats.com/asia.htm#id
How Digital is IndonesiaHow Digital is Indonesia
1998512,000 internet users
200824 million internet users, or 4587% increase
Sourcehttp://www.internetworldstats.com/asia.htm#id
How Digital is IndonesiaHow Digital is Indonesia
• Employees• Managers• Customers• Investors• Suppliers• Retailers• Distributors• Regulating bodies• Activists• Guild associations• Communities• Unions• Opinion leaders• Experts• Media• Public at large
Who are these usersWho are these users
Company
• Employees• Managers• Customers• Investors• Suppliers• Retailers• Distributors• Regulating bodies• Activists• Guild associations• Communities• Unions• Opinion leaders• Experts• Media• Public at large
• Thought leadership on industry related issues• Online community building• Communication intelligence• Advocacy• Viral communication• Online competition
What is our digital solutionWhat is our digital solution
Thought LeadershipThought Leadership• Someone with a high knowledge about an issue• Insight about the industry• Willing to shed light to others
Application:• Explaining what you are all about• Explaining the industry• Giving advice to people• Industry perspective on current issues
Impact:• Credibility• Reputation in the industry• Regarded as the key player• Top of mind awareness• Influence to traditional
Online CommunityOnline Community• People who share the same views, interests and opinion interact with one another
Application:•Hobby•Interest•View•Profession
Impact:•Gaining public insight•Idea generation•Customer participation•Expanding database•Brand loyalty•Providing added value
Communication IntelligenceCommunication Intelligence• Scanning for issues regarding your company, brand, industry and competitor
Application:•Customer satisfaction•Complaints•Issue management•Development in the industry•Competitor activity•What employees are saying
Impact:•Be the first to know•Address the issue before they escalate•Probing public opinion
AdvocacyAdvocacy• Advocating product related issues
Application:•Facts•Figures•Events•Activities•Expert analysis•Compelling stories•Testimonials
Impact:•Change in perception•Change in attitude•Change in behavior•Change in value
Viral CommunicationsViral Communications• Allowing users to spread your communication
Application:•Videos•Audios•Images•Texts•Games•Applications•Bookmark•Syndication
Impact:•Awareness•Spreading company’s message
Online competitionOnline competition• Online based competition
Application:•Video•Photography•Design
Impact:•Awareness•Spreading company’s message•Active participation•Content generation
Getting from point A to point B requiresGetting from point A to point B requires
Point AYour Situation
Point BYour Objectives
StrategyStrategy
ContentContent
ConnectionConnection
InteractionInteraction
IntegrationIntegration
ToolsTools
Thank You!
Interactive Digital Public RelationsJalan Tanah Kusir IV no.61 Jakarta 12240 IndonesiaT: 021 997 [email protected]://indipr.com