interaction map for a company

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Suggested Duration : 10 mins

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Refreshing Thought Triggers Over a Cup of …Tea / Coffee / Milk or…

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Interaction Maps / Touch Point with Customer

Suggested Duration : 600 seconds

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How are you reaching out to your customer in different stages?

PONDERINTROSPECT

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PRE-PURCHASE PURCHASE POST PURCHASEEX

POSU

RE +

EN

GAGE

MEN

TPrint / TV / Radio Ads

Web AdsSocial Media Conversations

PR / Third Party Endorsements

TRIGGER POINT

Customer Driven

Awareness Driven

Need Driven

Digital Shopping

Retail Shopping

Price Comparison

Compare Brands / Categories

Read Reviews

Visit Website

Visit Store

Find Product

Point of Purchase

Packaging

In-Store Sales

Price Comparison

Solution Vizualization

PURCHASE

EXPERIENCE DELIVERY

Ease

of

Inst

alla

tion

Ease

of U

se

SOLV

E PR

OBL

EM

EXPERIENCE EVALUATION

Brand Perception

Repeat Purchase

Recommend to Others

Return / Replace / Recycle

Sell

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Total Set

Awareness Set

Consideration Set

Choice Set

DECISION

How do you / Your Product / Service

Measure Up

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