interaction map for a company
TRANSCRIPT
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Suggested Duration : 10 mins
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Refreshing Thought Triggers Over a Cup of …Tea / Coffee / Milk or…
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Interaction Maps / Touch Point with Customer
Suggested Duration : 600 seconds
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How are you reaching out to your customer in different stages?
PONDERINTROSPECT
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PRE-PURCHASE PURCHASE POST PURCHASEEX
POSU
RE +
EN
GAGE
MEN
TPrint / TV / Radio Ads
Web AdsSocial Media Conversations
PR / Third Party Endorsements
TRIGGER POINT
Customer Driven
Awareness Driven
Need Driven
Digital Shopping
Retail Shopping
Price Comparison
Compare Brands / Categories
Read Reviews
Visit Website
Visit Store
Find Product
Point of Purchase
Packaging
In-Store Sales
Price Comparison
Solution Vizualization
PURCHASE
EXPERIENCE DELIVERY
Ease
of
Inst
alla
tion
Ease
of U
se
SOLV
E PR
OBL
EM
EXPERIENCE EVALUATION
Brand Perception
Repeat Purchase
Recommend to Others
Return / Replace / Recycle
Sell
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Total Set
Awareness Set
Consideration Set
Choice Set
DECISION
How do you / Your Product / Service
Measure Up
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