integration &transformation in the world of print

CHANGE IS NOT ONLY GOOD

IT’S REQUIRED!

PRINT IS RELEVANT.LONGEVITY

PORTABLE

FOCUSED

INTIMATE

INFORMS

LEAD GENERATOR

PRINCE IS RELEVANT.

POPPYCOCK

CHANGE IS NOT ONLY GOOD

IT’S MANDATORY.

The Economy

The Competition

Current &Future Staff

My Teenagers

DIGITA

L

MIG

RATION

data accessibility

Transformation by choice?

VDP

1 to 1

W2P

Relevance

Speed

In order to help our clients GROW their businesses, we had to TRANSFORM ours.

The Competitive

Landscape

Heavy Metal

Quick Print

CustomXM

What is the vision for our

future?

Strategic Plan

• Since 1966, we’ve offered clients a full range of services

•Embrace technological changes; offer diversified integrated services and products

•A transformation that created a new side of Custom Printing Company – CustomXM

• The Challenge: position ourselves as a Marketing Services Provider, without diminishing our Print Services.

The Challenges

• Commoditization of Print Services

• From PSP to MSP

• Competition

• Cost of technology

• How to Re-brand, and how to execute re-branding efforts.

EVOLUTION OF A LOGO

1966 1994

1999

2005

2006

2008

We began providing more:

Print on Demand

Short Run color

Variable Data Printing

EVOLUTION OF OUR PRODUCTS

EVOLUTION OF OUR WEB SITE

Introduction & Background

Distribution

MeasurementEngagement

Content Creation

Marketing Momentum

Direct Mail, PRSocial MediaSMSE-mailPrint AdsTrade Shows

Direct Sales/LeadsBrand Lift/Campaign LiftResponse to PURLsAnalytics/ DashboardHigh Value Interactions: Mentions, content, speaking engagements, meetings

Customer Service &SupportContestsSM events – TweetupBlogsMarketing eventsFace-to-face engagement

EducationProducts – “how to”CampaignsWhite PaperCase studiesEvent Based

Integrating Media = Marketing Momentum

Source: Kodak

Complete Integration: FSI – Arkansas Business

Twitter

Email

Direct Mail

pURLS

Integrating Media Conference

33 % Used QR

Codes

LR Convention & Visitors Bureau

41 % Age 25-39

47% Info via internet

55 % Dine out 1-2x - wk

53%Were

unaware

39 % Learned via

print ads

36 % Info via

Print

46 % Decide based upon menu

Lost Subscribers Campaign

2% response rate, whoopee?

Use of Video on Landing Page – written, shot & edited by CustomXM

89% of respondents

“clicked through” to complete entire

survey.

ENGAGE. REACT. INTERACT.

EMBRACE SOCIAL MEDIA.

BEST EFFORTS MAY FAIL.

PRINTER: PROMOTE THYSELF.

WE MUST NOT ONLY EMBRACE, BUT INSTIGATE CHANGE

WE MUST DEVELOP & COMMUNICATE OUR MESSAGE

INTEGRATE OUR MESSAGE ACROSS MULITPLE CHANNELS

CREATE AND DISTRIBUTE CONTENT

FIND WAYS TO ENGAGE

MEASURE RESULTS

PRACTICE WHAT WE PREACH!

BUY AN IPAD

CHANGE IS MANDATORY!

Thank You!Paul Strack pstrack@customxm.com @pstrack 501-375-7311