integration of social media and mobile websites & apps
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www.BeekeeperGroup.com
INTEGRATION OF
SOCIAL MEDIA AND
MOBILE SITES & APPS
www.BeekeeperGroup.com
Henri Makembe Partner, Beekeeper Group
@henrim#wcmdc
www.BeekeeperGroup.com
What is social media?
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What is social media?
http://www.commoncraft.com/socialmedia
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Go Mobile!
U.S. mobile penetration will top 100 percent by the end of 2012 Smart phones sales to overtake standard phones by 2011
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Mobile Options
Text Messaging
Mobile Web
Geo-Social
Apps / QR Codes
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Frequency of internet on mobile device
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Importance of mobile internet access
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Why should you care?
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Why should you care?
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Social Media and Mobile
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Social Media and Mobile
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When is the right time?
Planning a redesign
Increased visits on mobile users
If you have a social media plan
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Social Media to Mobile
Ensure that links social network go to mobile version of those sites
Ensure that you plan for location context
How do apps relate to your brand, communication strategy, website, etc.
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Mobile sites & Apps to Social Media
Plan for social sharing (i.e. include easy “tell friends” options)
Geo-social
Plan for feedback loop
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Example – Domino
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Example – NPR
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Example – Hyundai
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Example – The Nature Conservancy
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Apps vs. Mobile Site
Functionality difference
Content
Device dependency
Cost
Security
Iteration and optimization
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Thanks!
Henri Makembe henrim@beeepergroup.com
@henrim
www.BeekeeperGroup.com
Sources
AKQA http://www.akqa.com
Global mobile statistics 2011 http://mobithinking.com/stats-corner/global-mobile-statistics-2011-
all-quality-mobile-marketing-research-mobile-web-stats-su
Ways Mobile Sites Are Different from Desktop Web Sites http://www.uxmatters.com/mt/archives/2011/03/10-ways-mobile-
sites-are-different-from-desktop-web-sites.php
How are mobile phones changing social media http://www.flickr.com/photos/lafabriquedeblogs/4497706678/
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