integration of social media and mobile websites & apps

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www.BeekeeperGroup.co m INTEGRATION OF SOCIAL MEDIA AND MOBILE SITES & APPS

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Last month, I had the pleasure of speaking to the web content mavens on the integration of social media and mobile websites and Apps. These are the slides I presented

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Page 1: Integration of Social Media and Mobile Websites & Apps

www.BeekeeperGroup.com

INTEGRATION OF

SOCIAL MEDIA AND

MOBILE SITES & APPS

Page 2: Integration of Social Media and Mobile Websites & Apps

www.BeekeeperGroup.com

Henri Makembe Partner, Beekeeper Group

@henrim#wcmdc

Page 3: Integration of Social Media and Mobile Websites & Apps

www.BeekeeperGroup.com

What is social media?

Page 4: Integration of Social Media and Mobile Websites & Apps

www.BeekeeperGroup.com

What is social media?

http://www.commoncraft.com/socialmedia

Page 5: Integration of Social Media and Mobile Websites & Apps

www.BeekeeperGroup.com

Go Mobile!

U.S. mobile penetration will top 100 percent by the end of 2012 Smart phones sales to overtake standard phones by 2011

Page 6: Integration of Social Media and Mobile Websites & Apps

www.BeekeeperGroup.com

Mobile Options

Text Messaging

Mobile Web

Geo-Social

Apps / QR Codes

Page 7: Integration of Social Media and Mobile Websites & Apps

www.BeekeeperGroup.com

Frequency of internet on mobile device

Page 8: Integration of Social Media and Mobile Websites & Apps

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Importance of mobile internet access

Page 9: Integration of Social Media and Mobile Websites & Apps

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Why should you care?

Page 10: Integration of Social Media and Mobile Websites & Apps

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Why should you care?

Page 11: Integration of Social Media and Mobile Websites & Apps

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Social Media and Mobile

Page 12: Integration of Social Media and Mobile Websites & Apps

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Social Media and Mobile

Page 13: Integration of Social Media and Mobile Websites & Apps

www.BeekeeperGroup.com

When is the right time?

Planning a redesign

Increased visits on mobile users

If you have a social media plan

Page 14: Integration of Social Media and Mobile Websites & Apps

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Social Media to Mobile

Ensure that links social network go to mobile version of those sites

Ensure that you plan for location context

How do apps relate to your brand, communication strategy, website, etc.

Page 15: Integration of Social Media and Mobile Websites & Apps

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Mobile sites & Apps to Social Media

Plan for social sharing (i.e. include easy “tell friends” options)

Geo-social

Plan for feedback loop

Page 16: Integration of Social Media and Mobile Websites & Apps

www.BeekeeperGroup.com

Example – Domino

Page 17: Integration of Social Media and Mobile Websites & Apps

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Example – NPR

Page 18: Integration of Social Media and Mobile Websites & Apps

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Example – Hyundai

Page 19: Integration of Social Media and Mobile Websites & Apps

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Example – The Nature Conservancy

Page 20: Integration of Social Media and Mobile Websites & Apps

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Apps vs. Mobile Site

Functionality difference

Content

Device dependency

Cost

Security

Iteration and optimization

Page 21: Integration of Social Media and Mobile Websites & Apps

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Thanks!

Henri Makembe [email protected]

@henrim

Page 22: Integration of Social Media and Mobile Websites & Apps

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Sources

AKQA http://www.akqa.com

Global mobile statistics 2011 http://mobithinking.com/stats-corner/global-mobile-statistics-2011-

all-quality-mobile-marketing-research-mobile-web-stats-su

Ways Mobile Sites Are Different from Desktop Web Sites http://www.uxmatters.com/mt/archives/2011/03/10-ways-mobile-

sites-are-different-from-desktop-web-sites.php

How are mobile phones changing social media http://www.flickr.com/photos/lafabriquedeblogs/4497706678/