integrating your fundraising channels
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Integrating Your Fundraising Channels
Net
Balance
Opportunity
Look outside.Ideas… resources… experts.
Develop trust with management.
Beware the cutting edge.
HOW WE THINKHOW WE THINK HOW WE WORKHOW WE WORK STUFF WE DOSTUFF WE DO
Always together. Always talking.
Generalists with specialties.
Goals = what’s best for OPB.
Track everything.
Segment intelligently.
Test. Test. Test.
Integrate marketing & membership.
One voice. Targeted to the appeal.
Local always rules.
Learn as much as we can.
SLIDE 5 | WGBH Planning Meeting – August 16, 2011
Multi-Channel vs. Integrated Fundraising
Multi-ChannelCommon tactical themedelivered through multiplemedia channels
IntegratedCommon strategic goalIntegrated throughout theorganization
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