integrating voice into today's customer service
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INTEGRATING VOICE INTO TODAY’S CUSTOMER SERVICE10.17.12
© 2012 Copyright Zendesk Inc - Strictly Confidential 2
Sam BooninVP Product Engagement
sam@zendesk.com
Beautifully Simple to evaluate, to buy, to use
Twilio customer, partner, fanboy
Interaction DesignUXAnalytics
© 2012 Copyright Zendesk Inc - Strictly Confidential
= Yesterday, right?3
© 2012 Copyright Zendesk Inc - Strictly Confidential
We only care about the cool channels
4
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WHOA, NOT SO FAST THERE
© 2012 Copyright Zendesk Inc - Strictly Confidential
I still want to talk to someone.
6
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© 2012 Copyright Zendesk Inc - Strictly Confidential
SO HOW DOES VOICE STACK UP AS A CUSTOMER
SUPPORT CHANNEL?
8
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BUT FIRST, LET’S MEETZENDESK
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WE SELLCUSTOMERSUPPORT
SOFTWARE10
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Text
© 2012 Copyright Zendesk Inc - Strictly Confidential 12
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© 2012 Copyright Zendesk Inc - Strictly Confidential 21
20,000COMPANIES
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© 2012 Copyright Zendesk Inc - Strictly Confidential 23
100MILLIONEND-CUSTOMERS
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500MILLIONINTERACTIONS
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?28
BEAUTIFULLY SIMPLE
© 2012 Copyright Zendesk Inc - Strictly Confidential
Zendesk Voice
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© 2012 Copyright Zendesk Inc - Strictly Confidential
Zendesk Voice
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© 2012 Copyright Zendesk Inc - Strictly Confidential
Zendesk Voice
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© 2012 Copyright Zendesk Inc - Strictly Confidential
Zendesk Voice
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1,695ZENDESK ACCOUNTSUSING VOICE
20,000HOURS: TOTAL CALLDURATION
64COUNTRIES
© 2012 Copyright Zendesk Inc - Strictly Confidential
Zendesk Voice Around the World
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© 2012 Copyright Zendesk Inc - Strictly Confidential
Zendesk Voice Across Europe
13 “supported”countries
© 2012 Copyright Zendesk Inc - Strictly Confidential
Adoption
37
Voice was introduced in August 2011, since tickets submitted via Voice has become a major new channel for Zendesk customers.
68,727
29,801
54,458
43,519
Aug 2011
Sep 2011
Oct 2011
Nov 2011
Dec 2011
Jan 2012
Feb 2012
Mar 2012
Apr 2012
May 2012
Jun 2012
Jul 2
012
Aug 2012
via Twitter via Chat via Facebook via Voice
© 2012 Copyright Zendesk Inc - Strictly Confidential
Customer Satisfaction
38
93% 89%
83% 79%
62%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
voice chat twitter mail facebook
Cust
omer
Sat
isfa
ctio
n
Channel
© 2012 Copyright Zendesk Inc - Strictly Confidential
Total Response Time
39
36
17
65
140
80
voice chat twitter mail facebook
Firs
t Res
pons
e Ti
me
(hou
rs)
Channel
© 2012 Copyright Zendesk Inc - Strictly Confidential
% One Touch Tickets
40
93.5%
97.1%
92.8%
85.6%
90.6%
voice chat twitter mail facebook
% O
ne T
ocuh
Tic
kets
© 2012 Copyright Zendesk Inc - Strictly Confidential
Plan with Voice Active
1
© 2012 Copyright Zendesk Inc - Strictly Confidential
WHO IS USING ZENDESK VOICE
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© 2012 Copyright Zendesk Inc - Strictly Confidential 43
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““Without Zendesk Voice, we would have missed at least half an hour's worth of calls - which would have
been catastrophic for us.”
”
© 2012 Copyright Zendesk Inc - Strictly Confidential
CONCLUSIONS
49
© 2012 Copyright Zendesk Inc - Strictly Confidential
COMPANIES LIKE TALKING TO THEIR CUSTOMERS
50
CUSTOMERS LIKE TALKING TO COMPANIES
VOICE = HAPPY CUSTOMERS
IF YOU MAKE IT BEAUTIFULLY SIMPLE THEY WILL COME
© 2012 Copyright Zendesk Inc - Strictly Confidential 51
SIGN UP FOR ZENDESK TODAY!
© 2012 Copyright Zendesk Inc - Strictly Confidential
THANKS
52
12.23.12
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