integrating ux activities in global conferences - ux @ enterprise 2014

Omer Nahshon

SAP

Integrating UX Activities at Global Conferences

How can we meet customers?

For usability testing we need users who:

• Match our target profile

• Match our target market

So where to test?

We can book a usability lab

We can test at the office

Or we can test at a global user conference

By LocationBy Topic

SAP Shows

How does this work?

Before The Event1. Registration

2. Announcement about selected topics

3. Prepare PR documents

4. Prepare the test

5. Pack laptop + webcam + Morae

First day: Preparations

Setting Up

Checking facilities, printouts, pilot test, getting familiar with everything and everybody

Testing Stations Setup 1Usually ~10 stations in one space divided to private areas

Testing Stations Setup 2

Testing Schedule2-3 days10-12 sessionsEach session takes 1-1.5 hours Aligned with conference agenda

Pre-Registration

During The Event

Recruiters in Action

Responsible for filling up the slots Familiar with the products with the customers and with the show’s sessions

RegistrationUsers sign up at the desk and get a station number

Pick Up the Test Participant

Conducting the TestTest structure: Introduction Short interview Test Follow up survey

Conducting the Test

Moderator (SAP), Note taker (SAP), Test Participant, Observer

Giveaway Gifts

Can I do all this on my own?

1 Day lectures with SAP customers from the Israeli market

“Inside Track” Usability Testing

- We set up 3 test stations at our offices- We tested 12 users in one day- 1 recruiter was responsible for signing up users for the tests- Users received a giveaway present

The Challenges:Get buy-in from event organizerAlign with event agendaHave a good recruiter on the show floorProvide giveaways

UT at Conferences Con’sCon’s

• “These aren't real users” (not exactly true)

• Customer’s agenda is sometimes different than ours

• Cost and operations

UT at Conferences Pro’sPros:

• Customers are enthusiastic to try out new products

• Customers feels SAP listens to them

• Aim for target profiles and target markets

• Feedback from real customers is more valuable internally

• It’s fun

Thank Youomer.nahshon@sap.com