integrating media - using qr codes

CHANGE IS NOT ONLY GOOD

IT’S REQUIRED!

WHO?I have a QR app & use it – 39%

I have seen them, but never scanned one –

26%

I have no idea what you are

talking about – 10%

I currently use QR codes in our

marketing – 25%

?

WHO?I wanted a Free Lunch – 39%

I wanted a Free Lunch with Friends – 26%

Wait! We get a Free Lunch? – 10%

I wanted a Free Lunch with Strangers

– 25%

?

WHY?

6.8 billion people 4.6 billion active cell phones

Sources: Future Text ResearchCommunities Dominate Brands, Tomi Ahonen, Alan Moore

WHY?Mobile web devices will outstrip desktop web in 5 years…

Mobile will overtake PCsby 2013

Sources:“Mobile to Outpace Desktop by 2013”

Online Media Daily, Jan 14. 2010Gartner Technology Business Research Insight

WHAT?WHAT?

Jamie WaldenPublic Relations &Marketing Manager

William F. Laman Public Library System

Laman Library and QR Codes

Why?

Marketing Objective• Increase accessibility of the library and its services to patrons through the use of a more robust online presence.

Phase One• Create a robust online presence.

Phase Two• Increase the accessibility and use of the library and its services through that presence.

The Action Challenge• Motivating a consumer to act – visit the library website

Mobile Internet Usage

Source: Morgan Stanley Research

QR Codes

Examples

Direct Mail

Print Ads

Print Ads

Print Ads

Print Ads

Banners

Banners

Custom URLs• QR Codes offer the ability to easily direct a consumer to a specific landing page

Custom URLs

Business Cards

Results• Approx. 400 QR Code scans (not including business cards) since April• Approx. 500 business card scans since March

Press Coverage

Bottom Line• QR Codes make it easier for mobile users to access our website by eliminating multiple keystrokes• QR Codes allow us to get users to the information they want in fewer steps, encouraging better retention of info and a better user experience

Dena WoernerCommunications Manager

Arkansas Department of Parks & Tour

QR Codes

QR CodesQR Codes

QR Codes

WHERE?

Browse to or bookmark a website.Make a phone call.Send a short message.Send an e-mail.You can create a vCard, meCard or VCalendarOpen location coordinates in Google Maps on your device (works on iPhone and Android).You can create special youtube:// URLs for YouTube app on iPhone.Fetch the latest tweet of a Twitter user.

HOW?

HOW?QR Code Reader/Scanner App

BeeTaggi-nigmaKaywaQuickMarkScanLifeQR AppOptiscan*

QR Code Generators

http://customxm.com/qrgenerator

I. Make Content Valuable

II. Keep URL Short

III. Mobilize the landing pages

DO

Sources:2d Code Online MagazineThe Three Rules of QR Codes , Roger Smolski

I. Not link to value added content

II. Not track codes’ usage

III. Not direct toward free app

IV.Forget the white space

DON’T

Sources:That’s Great Blog PostTop 10 Mistakes to Avoid When Generating 2D codes, Dan Smigrod

V. Print the scan code too small

VI.Place a code where there is no internet

VII. Forget to use a URL shortener

VIII. Do nothing.