integrated marketing and sales for increased profits

Mark Stonham Business Development Consultant

www.wurlwind.co.uk mark@wurlwind.co.uk

Improve Lead Generation and Sales by: Integrating Marketing and Sales Aligning Buyer and Seller Cycles

Sales 2.0 and Attraction Marketing Technology for Marketing & Sales

www.wurlwind.co.uk

THE BUYER’S CYCLE

There are various steps/stages a buyer

goes through

AIDA Seven stages

What’s important is

aligning sales activity with the buyer

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THE SALES CYCLE

5 key stages to gaining a customer

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ALIGNING BUYER + SALES CYCLES

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OUTBOUND SALES APPROACH

Buyer

Seller “Hunting” Lead Generation!

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OUTBOUND SALES APPROACH

Buyer Seller “Hunting” Lead Generation!

www.wurlwind.co.uk

OUTBOUND SALES APPROACH

Buyer Seller “Hunting” Lead Generation!

People not looking, and

not interested

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OUTBOUND SALES APPROACH

Buyer

Seller “Hunting” Lead Generation!

www.wurlwind.co.uk

OUTBOUND SALES APPROACH

Buyer

Seller “Hunting” Lead Generation!

People not looking, and

not interested

www.wurlwind.co.uk

ATTRACTION MARKETING

Buyer “Looking”

Seller “Available” “Ready”

www.wurlwind.co.uk

ATTRACTION MARKETING

Buyer “Looking”

Seller “Available” “Ready”

www.wurlwind.co.uk

ATTRACTION MARKETING

Buyer “Looking”

Seller “Available” “Ready”

www.wurlwind.co.uk

TECHNOLOGY FOR MARKETING + SALES

Social Media Search/Content Marketing

Hub – Website, Blog

Email

Multi-touch Follow-up Multi-media, Multi-channel

CRM

SFA / Contact Mgmt / e-commerce

CRM/Email/Social Media

To improve your lead generation, sales, customer service and profits

Contact

Mark Stonham Business Development Consultant

www.wurlwind.co.uk Mobile 07980 929896

Email: mark@wurlwind.co.uk www.Twitter.com/markjstonham