integrated marketing and sales for increased profits
DESCRIPTION
If you are looking for a top level view of the changes taking place in marketing and sales, and want to increase leads, sales and profits, then watch this presentation. Lead generation is a vital activity but sales result can be improved by having an integrated approach to marketing and sales activities. This presentation outlines what an integrated approach could look like and it highlights the importance of aligning buyer and sales cycles. It touches on the attraction marketing and sales 2.0 model and also positions various technology solutions for marketing and sales across the marketing and sales cycle.TRANSCRIPT
Mark Stonham Business Development Consultant
www.wurlwind.co.uk [email protected]
Improve Lead Generation and Sales by: Integrating Marketing and Sales Aligning Buyer and Seller Cycles
Sales 2.0 and Attraction Marketing Technology for Marketing & Sales
www.wurlwind.co.uk
THE BUYER’S CYCLE
There are various steps/stages a buyer
goes through
AIDA Seven stages
What’s important is
aligning sales activity with the buyer
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THE SALES CYCLE
5 key stages to gaining a customer
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ALIGNING BUYER + SALES CYCLES
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OUTBOUND SALES APPROACH
Buyer
Seller “Hunting” Lead Generation!
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OUTBOUND SALES APPROACH
Buyer Seller “Hunting” Lead Generation!
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OUTBOUND SALES APPROACH
Buyer Seller “Hunting” Lead Generation!
People not looking, and
not interested
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OUTBOUND SALES APPROACH
Buyer
Seller “Hunting” Lead Generation!
www.wurlwind.co.uk
OUTBOUND SALES APPROACH
Buyer
Seller “Hunting” Lead Generation!
People not looking, and
not interested
www.wurlwind.co.uk
ATTRACTION MARKETING
Buyer “Looking”
Seller “Available” “Ready”
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ATTRACTION MARKETING
Buyer “Looking”
Seller “Available” “Ready”
www.wurlwind.co.uk
ATTRACTION MARKETING
Buyer “Looking”
Seller “Available” “Ready”
www.wurlwind.co.uk
TECHNOLOGY FOR MARKETING + SALES
Social Media Search/Content Marketing
Hub – Website, Blog
Multi-touch Follow-up Multi-media, Multi-channel
CRM
SFA / Contact Mgmt / e-commerce
CRM/Email/Social Media
To improve your lead generation, sales, customer service and profits
Contact
Mark Stonham Business Development Consultant
www.wurlwind.co.uk Mobile 07980 929896
Email: [email protected] www.Twitter.com/markjstonham