integrate! fundraising with social media

Gordon Mayer

INTEGRATE!fundraising with social media

CMWho?

Communica-tions35%

Executive Director, or other staff

32%

Board mem-ber/other vol-

unteer7%

Other26%

What do you do?

Agenda

• What’s happening right now

• Need to know

• Game

• Final thoughts—putting it together

Overwhelming

?

Causes

Happy Birthday Candles on Angel Foods Cake by Rob J Brooks

New platforms

Tweetups

Challenges

Warm fuzzies

Be social!

Need to KnowAggregate: all apples… and a lot of them

1.0, 2.0, 3.0

Link

Social Network

RSS

Online offline

Long tail

http://www.flickr.com/photos/mukluk/288925731/

1.0, 2.0, 3.0

Listening a la Beth

Listening

Audi Q7 Saint Beast Dashboard by jiazi on fickr

Talking about me?

Imagine your audience• Write down 10 phrases or

words someone might use to find you or your organization

• Now narrow those 10 phrases to 5

• Name 3-5 communities of interest or geography with medium to high interest in your services

Twitter helpers

350 million users

Fan page

My Space

Facebook is mostly used to stay connected to people you know. MySpace is primarily used to participate in pop culture. Apples and oranges.

Heather Mansfield, nonprofitorgs.wordpress.co

m

(Blah Blah…) Blog

Behind the front page

Video

Video

More!• Flickr• Creative Commons• LinkedIn

Even more social

Networks

• Ning• Good Works Connect• Women On Call, MyPantagraph…

Is this thing on?

THE

SOCIAL MEDIAGAME

Goals

There are no winners or losers to the Social Media Game.

This game is intended to help you understand the basic

mechanics of the social web as well as strategize online

communicating through the Web 2.0.

How it’s played1. Choose from a set of 31 Social Media Cards in 5 categories:

Collaboration, Communication Tools, Listening, Media Content/Networking, & Online Broadcast. Each card costs 1 to 11 credits.

2. Choose an Objective card. Discuss, examine, and see how the different tools best achieve your objective for about 10 minutes. You have 12 credits to spend.

3. You will get a Situation Card with an Opportunity (gain credit), Dilemma (lose credit), or a Wild Card (choose another Social Media Card or create your own). You have 10 more minutes to re-strategize.

4. Present to the group your objective, situations and strategy on how to communicate online using social media tools to achieve your goal.

What did you discover?

This takes so much time!• Limit time you spend• Give yourself permission to not be

perfect• Evaluate every 4-6 weeks

• Communities cross-link to one another frequently. If A, B and C cover issue X and crosslink frequently, pick one to follow

• In social organizations, the goal is many people listening.

Oscar’s LawThe only thing worse than being talked about is not being talked about.(from “The Picture of

Dorian Gray”)

Couple years ago

Last year

Now

Use free stuff

Get found online!

Add your group to our directory at www.communitymediaworkshop.org

And fan us on Facebook!

www.facebook.com/ communitymediaworkshop

Thank you!