inspireware

Inspireware

Benjamin JoffeManaging Director

+8* | Plus Eight Star

Really Simple Speech

Beijing | 2008.04.22

www.plus8star.com

China | Japan | South Korea

Innovation Consulting

Mobile & Internet services

Digital creativity

C2C?

Copy-to-China

Most don‟t work(no revenues)

Most are boring(no innovation, no differentiation)

Inspireware: People

Fredrik HarenCreativity author & speaker

Exposure to new ideas

vs.

Watching your neighbor

Tomi Ahonen3G author and speaker

“In a connected world,

sharing information

is power”

Liu Lanlan(刘兰兰)

author of

“Pin Up Your Works”Learning Design in America

把你的草稿钉在墙上在美国学设计

58元

Process

teaches more than

Result.

Inspireware: Internet

200+ inspiring

speeches FREE

Get inspired

vs.

Wait for inspiration

But also...

Creativity in simplicity

Creativity in emotions

Xinghan “Jenova” Chen

Shanghai, China

University of Southern California

Master of Arts on

“Theory of flow” in games

Ch

all

en

ge

s

Skills

Boring

Stressful

“Top 10 Games

You Never Heard of”

in 2006

…and other awards

flOw

Best Downloadable Game of the Year,

Game Developers Choice Awards 2008

Johnny Cheung Lee

Ph.D. Graduate Student

Human-Computer Interaction Institute

Carnegie Mellon University

Creativity in constraints

YouTube Top videos

(1) Head Tracking system (4.6M)

(2) Multi-touch whiteboard (1.4M)

(3) Fingers tracking (1.3M)

What next?

1.

Look outside

2.

Concept first

3.

Do your thing(and value the process)

4.

Share

Thanks!

benjamin@plus8star.com

Inside Cyworld

Inside QQ

Published research

Free sample | www.plus8star.com

• [+8*] (Plus Eight Star Ltd) is a consulting boutique

operating from Beijing, China

• To learn more about us, please visit our site at

www.plus8star.com.

The company

• Provide strategic analysis to operators & content providers

to anticipate their markets

• Bring best practices in business models, service design

and marketing to Internet and mobile companies to

accelerate their business

• Other services range from M&A advisory, market

entry, partners identification to negotiation support

Our services

• „Innovation Arbitrage‟: bridging differences in market

maturity worldwide, using Asia as a source

• Strategic consulting on best practices in mobile and

Internet services in China, Japan and South Korea

Our focus

• Multicultural team covering the 3 markets

• Hands-on experience with local companies

• Large network of contacts

• Cross-market & cross-cultural awareness

Local expertise and global perspective

Co-Founder & Organizer | Mobile Monday Beijing

• Leading Information & networking event for mobile

professionals in China

• 19 sessions since March 2006

• 2500+ members, 70 presentations

• www.mobilemondaybeijing.com

Managing Director | Benjamin Joffe

• 8 years in Internet & mobile in Japan, Korea and China

• Selected as China‟s Top 100 mobile influencers in 2007

• Tel: +86 1371 880 3321

• Skype: benjamin0123

• Email: benjamin@plus8star.com

The future has already arrived. It is just not evenly distributed yet.

William Gibson

Science fiction author & father of the cyberpunk genre

Coined the term "cyberspace" in 1982

About +8*

© Copyrights 2008. All rights reserved. www.plus8star.comMobile & Internet

Innovation Arbitrage