inrs presentation 1 - perosh · 72 hours of video upload . 11 thousand active users . 41 thousand...

1 INRS Presentation 1

Introduction

New Media, new technologies and Occupational safety & health knowledge dissemination

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Introduction

New Media, new technologies and Occupational safety & health knowledge dissemination

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Media => What happens?

Digital strategy of The Guardian newspaper rewarded in 2012

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Media => What happens?

Free interactive platforms instead of just delivering information

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Media => What happens?

Paywall model seems to be a viable approach to running a newspaper today

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Media => What happens?

The Media are living their own crisis which upset the job of Journalism

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Media => What happens?

Nobody knows how to handle with the news online

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Media & OSH

World Wide ranking of OSH topics, most of them are disasters

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Media & OSH

Requests made to INRS peaked following suicides in companies

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Media & OSH

Health and safety crises have made OSH a social issue

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Media & OSH

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Media & OSH

Media organization is very often divided into Economy, Environment and

Health sections. Few journalists in OSH even fewer in OSH prevention.

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Social Media

Media is no longer a one way street

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Social Media

Social Media provides an accessible format for communicating in real time.

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Social Media => Online in 60 seconds

2 million searches 11 thousand searches 72 hours of video upload 11 thousand active users 41 thousand posts / minute 3 600 photos posted 278 thousand Tweets 347 new blogs 20 thousand new photos

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Social Media => New Mobile era

80% of Twitter users accessing via mobile

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Social Media => Mobility

Since November 2012, UK central government departments and agencies

have to get approval from UK cabinet office before starting work on apps.

“We’re not ‘appy. Not ‘appy at all” Tom Loosemore

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Social Media => Crisis Communication

Once a story gets started on

Once a story gets started onTwitter or

Facebook, it becomes a

snowball rolling downhill.

Social networks are amplifying the

story and keep it going.

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Social Media => Crisis Communication

Huricane Sandy and US Federal Emergency Management Agency’s Tweets

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Social Media => Crisis Communication

Number of Fake Twitter users : 20 Million

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Social Media => Crisis Communication

Once a topic takes flight,

shifting public opinion is very

hard.

How to deal with the

combination of speed and

penetration?

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Social Media => Pictures

Tweets with image links have double engagement rates

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Follow us

@ INRSfrance

INRS France chain on Youtube

INRS France company page on Linkedin

INRS presentations on INRSfrance Slideshare

PeroshSeminar2013 group on Linkedin @svaxelaire

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