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Page 1: INRS Presentation 1 - PEROSH · 72 hours of video upload . 11 thousand active users . 41 thousand posts / minute . 3 600 photos posted . 278 thousand Tweets . 347 new blogs . 20 thousand

1 INRS Presentation 1

Page 2: INRS Presentation 1 - PEROSH · 72 hours of video upload . 11 thousand active users . 41 thousand posts / minute . 3 600 photos posted . 278 thousand Tweets . 347 new blogs . 20 thousand

Introduction

New Media, new technologies and Occupational safety & health knowledge dissemination

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Page 3: INRS Presentation 1 - PEROSH · 72 hours of video upload . 11 thousand active users . 41 thousand posts / minute . 3 600 photos posted . 278 thousand Tweets . 347 new blogs . 20 thousand

Introduction

New Media, new technologies and Occupational safety & health knowledge dissemination

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Page 4: INRS Presentation 1 - PEROSH · 72 hours of video upload . 11 thousand active users . 41 thousand posts / minute . 3 600 photos posted . 278 thousand Tweets . 347 new blogs . 20 thousand

Media => What happens?

Digital strategy of The Guardian newspaper rewarded in 2012

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Page 5: INRS Presentation 1 - PEROSH · 72 hours of video upload . 11 thousand active users . 41 thousand posts / minute . 3 600 photos posted . 278 thousand Tweets . 347 new blogs . 20 thousand

Media => What happens?

Free interactive platforms instead of just delivering information

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Page 6: INRS Presentation 1 - PEROSH · 72 hours of video upload . 11 thousand active users . 41 thousand posts / minute . 3 600 photos posted . 278 thousand Tweets . 347 new blogs . 20 thousand

Media => What happens?

Paywall model seems to be a viable approach to running a newspaper today

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Page 7: INRS Presentation 1 - PEROSH · 72 hours of video upload . 11 thousand active users . 41 thousand posts / minute . 3 600 photos posted . 278 thousand Tweets . 347 new blogs . 20 thousand

Media => What happens?

The Media are living their own crisis which upset the job of Journalism

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Page 8: INRS Presentation 1 - PEROSH · 72 hours of video upload . 11 thousand active users . 41 thousand posts / minute . 3 600 photos posted . 278 thousand Tweets . 347 new blogs . 20 thousand

Media => What happens?

Nobody knows how to handle with the news online

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Page 9: INRS Presentation 1 - PEROSH · 72 hours of video upload . 11 thousand active users . 41 thousand posts / minute . 3 600 photos posted . 278 thousand Tweets . 347 new blogs . 20 thousand

Media & OSH

World Wide ranking of OSH topics, most of them are disasters

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Page 10: INRS Presentation 1 - PEROSH · 72 hours of video upload . 11 thousand active users . 41 thousand posts / minute . 3 600 photos posted . 278 thousand Tweets . 347 new blogs . 20 thousand

Media & OSH

Requests made to INRS peaked following suicides in companies

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Page 11: INRS Presentation 1 - PEROSH · 72 hours of video upload . 11 thousand active users . 41 thousand posts / minute . 3 600 photos posted . 278 thousand Tweets . 347 new blogs . 20 thousand

Media & OSH

Health and safety crises have made OSH a social issue

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Page 12: INRS Presentation 1 - PEROSH · 72 hours of video upload . 11 thousand active users . 41 thousand posts / minute . 3 600 photos posted . 278 thousand Tweets . 347 new blogs . 20 thousand

Media & OSH

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Page 13: INRS Presentation 1 - PEROSH · 72 hours of video upload . 11 thousand active users . 41 thousand posts / minute . 3 600 photos posted . 278 thousand Tweets . 347 new blogs . 20 thousand

Media & OSH

Media organization is very often divided into Economy, Environment and

Health sections. Few journalists in OSH even fewer in OSH prevention.

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Page 14: INRS Presentation 1 - PEROSH · 72 hours of video upload . 11 thousand active users . 41 thousand posts / minute . 3 600 photos posted . 278 thousand Tweets . 347 new blogs . 20 thousand

Social Media

Media is no longer a one way street

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Page 15: INRS Presentation 1 - PEROSH · 72 hours of video upload . 11 thousand active users . 41 thousand posts / minute . 3 600 photos posted . 278 thousand Tweets . 347 new blogs . 20 thousand

Social Media

Social Media provides an accessible format for communicating in real time.

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Page 16: INRS Presentation 1 - PEROSH · 72 hours of video upload . 11 thousand active users . 41 thousand posts / minute . 3 600 photos posted . 278 thousand Tweets . 347 new blogs . 20 thousand

Social Media => Online in 60 seconds

2 million searches 11 thousand searches 72 hours of video upload 11 thousand active users 41 thousand posts / minute 3 600 photos posted 278 thousand Tweets 347 new blogs 20 thousand new photos

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Page 17: INRS Presentation 1 - PEROSH · 72 hours of video upload . 11 thousand active users . 41 thousand posts / minute . 3 600 photos posted . 278 thousand Tweets . 347 new blogs . 20 thousand

Social Media => New Mobile era

80% of Twitter users accessing via mobile

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Page 18: INRS Presentation 1 - PEROSH · 72 hours of video upload . 11 thousand active users . 41 thousand posts / minute . 3 600 photos posted . 278 thousand Tweets . 347 new blogs . 20 thousand

Social Media => Mobility

Since November 2012, UK central government departments and agencies

have to get approval from UK cabinet office before starting work on apps.

“We’re not ‘appy. Not ‘appy at all” Tom Loosemore

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Page 19: INRS Presentation 1 - PEROSH · 72 hours of video upload . 11 thousand active users . 41 thousand posts / minute . 3 600 photos posted . 278 thousand Tweets . 347 new blogs . 20 thousand

Social Media => Crisis Communication

Once a story gets started on

Once a story gets started onTwitter or

Facebook, it becomes a

snowball rolling downhill.

Social networks are amplifying the

story and keep it going.

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Page 20: INRS Presentation 1 - PEROSH · 72 hours of video upload . 11 thousand active users . 41 thousand posts / minute . 3 600 photos posted . 278 thousand Tweets . 347 new blogs . 20 thousand

Social Media => Crisis Communication

Huricane Sandy and US Federal Emergency Management Agency’s Tweets

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Page 21: INRS Presentation 1 - PEROSH · 72 hours of video upload . 11 thousand active users . 41 thousand posts / minute . 3 600 photos posted . 278 thousand Tweets . 347 new blogs . 20 thousand

Social Media => Crisis Communication

Number of Fake Twitter users : 20 Million

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Page 22: INRS Presentation 1 - PEROSH · 72 hours of video upload . 11 thousand active users . 41 thousand posts / minute . 3 600 photos posted . 278 thousand Tweets . 347 new blogs . 20 thousand

Social Media => Crisis Communication

Once a topic takes flight,

shifting public opinion is very

hard.

How to deal with the

combination of speed and

penetration?

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Page 23: INRS Presentation 1 - PEROSH · 72 hours of video upload . 11 thousand active users . 41 thousand posts / minute . 3 600 photos posted . 278 thousand Tweets . 347 new blogs . 20 thousand

Social Media => Pictures

Tweets with image links have double engagement rates

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Page 24: INRS Presentation 1 - PEROSH · 72 hours of video upload . 11 thousand active users . 41 thousand posts / minute . 3 600 photos posted . 278 thousand Tweets . 347 new blogs . 20 thousand

Follow us

@ INRSfrance

INRS France chain on Youtube

INRS France company page on Linkedin

INRS presentations on INRSfrance Slideshare

PeroshSeminar2013 group on Linkedin @svaxelaire

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