inrs presentation 1 - perosh · 72 hours of video upload . 11 thousand active users . 41 thousand...
TRANSCRIPT
1 INRS Presentation 1
Introduction
New Media, new technologies and Occupational safety & health knowledge dissemination
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Introduction
New Media, new technologies and Occupational safety & health knowledge dissemination
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Media => What happens?
Digital strategy of The Guardian newspaper rewarded in 2012
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Media => What happens?
Free interactive platforms instead of just delivering information
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Media => What happens?
Paywall model seems to be a viable approach to running a newspaper today
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Media => What happens?
The Media are living their own crisis which upset the job of Journalism
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Media => What happens?
Nobody knows how to handle with the news online
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Media & OSH
World Wide ranking of OSH topics, most of them are disasters
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Media & OSH
Requests made to INRS peaked following suicides in companies
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Media & OSH
Health and safety crises have made OSH a social issue
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Media & OSH
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Media & OSH
Media organization is very often divided into Economy, Environment and
Health sections. Few journalists in OSH even fewer in OSH prevention.
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Social Media
Media is no longer a one way street
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Social Media
Social Media provides an accessible format for communicating in real time.
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Social Media => Online in 60 seconds
2 million searches 11 thousand searches 72 hours of video upload 11 thousand active users 41 thousand posts / minute 3 600 photos posted 278 thousand Tweets 347 new blogs 20 thousand new photos
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Social Media => New Mobile era
80% of Twitter users accessing via mobile
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Social Media => Mobility
Since November 2012, UK central government departments and agencies
have to get approval from UK cabinet office before starting work on apps.
“We’re not ‘appy. Not ‘appy at all” Tom Loosemore
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Social Media => Crisis Communication
Once a story gets started on
Once a story gets started onTwitter or
Facebook, it becomes a
snowball rolling downhill.
Social networks are amplifying the
story and keep it going.
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Social Media => Crisis Communication
Huricane Sandy and US Federal Emergency Management Agency’s Tweets
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Social Media => Crisis Communication
Number of Fake Twitter users : 20 Million
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Social Media => Crisis Communication
Once a topic takes flight,
shifting public opinion is very
hard.
How to deal with the
combination of speed and
penetration?
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Social Media => Pictures
Tweets with image links have double engagement rates
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Follow us
@ INRSfrance
INRS France chain on Youtube
INRS France company page on Linkedin
INRS presentations on INRSfrance Slideshare
PeroshSeminar2013 group on Linkedin @svaxelaire
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