innovation in qualitative diy research webinar

INNOVATION IN QUALITATIVE DIY RESEARCH

Presented by John WilliamsonCEO & Founder, Qualvu

Email: diy@qualvu.com Twitter: @qualvu

BREAKTHROUGHBREAKTHROUGH

• Connect with any audience, any time, anywhere

• Through the power of Internet Video

• Empowered by you

WHAT YOU’LL GETWHAT YOU’LL GET OUT OF TODAY’S WEBINAR

• Learn how DIY is an empowering force

• Learn about the newest DIY option for qualitative consumer insights

• Learn why asynchronous video is optimal for online research

• Qualvu DIY Premier

– See how you can connect with any audience to solve your pressing business decisions

– The power of Internet Video

– DIY-empowered: You easily choose all aspects of your project

DIY EVOLUTIONDIY EVOLUTION

Past-1940Do-It-Yourself

1940-1970Mass Production

1970-PresentDIY

Limited Resources Individual Effort Personal Involvement Necessity of Skill Allocated Resources

Assembly Line Standardization Less Reliance on Skill Unlimited Resources Automation

Customization Empowered via the Web

DIY IMPACT + VALUEDIY IMPACT + VALUE

Impact: New Flatter Market Structure Customization on Demand Access to huge amount of information Opportunity to develop new skills

Value for us: New sense of Empowerment Easy to use – User Friendly Interfaces Greater Satisfaction with Results Lower & Transparent Costs

IT’S QUAL’S TURN:QUALITATIVE RESEARCHAS A DIY PROPOSITION

QUALITATIVE TODQUALITATIVE TODAY

• Outsource intensive– Facilities + Logistics (complexity)

• Out-of-context Intelligence

• Face-to-face (ideal)

• Groups (not always ideal)

• Costly

QUALITATIVE OPTQUALITATIVE OPTIONS

• Focus Groups & IDIs– Current standard– Solid when group interaction & dynamics required

• Online synchronous video– Global reach in IDI setting– F2F, non-verbal, richness of visual + voice– No travel– Limited scale, speed– Probing however human inhibitors + bias

• Online asynchronous video– Global reach in personal diary setting– Highly scalable – Relies on personal, solo feedback for depth + richness– Mobile Cams enhance ethnographic observations

• Online text-based options– Least expensive option– Highly scalable and global– Message board and live chat options– Text, image only restrictions

QUALITATIVE OPTQUALITATIVE OPTIONS

OPTIMALVALUE

• Focus Groups & IDIs– Current standard– Solid when group interaction & dynamics required

• Online synchronous video– Global reach in IDI setting– F2F, non-verbal, richness of visual + voice– No travel– Limited scale, speed– Probing however human inhibitors + bias

• Online asynchronous video– Global reach in personal diary setting– Highly scalable – Relies on personal, solo feedback for depth + richness– Mobile Cams enhance ethnographic observations

• Online text-based options– Least expensive option– Highly scalable and global– Message board and live chat options– Text, image only restrictions

QUALITATIVE APPQUALVU’S APPROACHASYNCHRONOUS INTERNET VIDEO

• Optimal participant dynamics

• Optimal qualitative setting

• Optimal information processing

• Optimal Value

QUALVU + DIY

• You: Empowered • Customize to your needs• Transparent and adjustable costs• Pick from Compelling Report Options• Any consumer, anywhere, any time• New option in qualitative toolkit• Proven

Answers to your burning questionsThe Power of Internet Video

QUALVU + DIY

QUALVU DIY: USE CASES

• Product Testing• Marketing Testing• Concepts Testing• Innovation & Exploration for unmet needs

• Tighter, tactical projects• 10-15 participants• In between larger projects

QUALITATIVE DIY

PRODUCTTESTING

CONCEPTDEVELOPMENT

MARKETINGTESTING

INNOVATION &EXPLORATION

When visual, candid and truthful consumer feedback is crucial to telling the story

QUALVU DIY PREMIER: PORTAL TOURQUALVU DIY PREM

WHAT NEXTWHAT NEXT?

Project discount for a limited time to all webinar attendees

Contact diy@qualvu.com to set up an account or ask questions

Tweet any questions you have to… @qualvu

Start DIY’ing your qualitative research

THANK YOU!To watch the recoded webinar, including the Qualvu’s DIY platform tour, CLICK HERE