innovation in marketing - florence ki...marketing innovation incremental or significant change ....

Presented by

Florence Ki Chief Operating Officer

Yayasan Inovasi Malaysia

Innovation in Marketing

FLORENCE KI

?

Chief Operating

Officer

Blogger

Digital Marketer &

Brand Management

RunnerHiker

Traveller

Learning Individual

Mother

???ICSAMBA

The Pain of Entrepreneur

01Price Competition

02Market Retention & Expansion

03Inconsistent Sales Growth

04Inefficient Delivery System

05Lack of Budget for Promotion

MARKETING INNOVATION

01 Product design

& packaging

02 Placement &

Distribution

channel

03 Pricing model

04 Promotion &

branding

“New method of communicating and

delivering value via an offering to the customers

for the purpose of selling”

MARKETING

INNOVATION

Long Term Pain Reliever: Marketing Innovation

Incremental or Significant Change

Marketing Innovation Happening Around The World

Product Innovation: Tamagochi in the 90sDistribution Innovation:

7-eleven parcel lockerPricing Innovation : Flat pricing model

Promotion & Branding Innovation : Google Challenge the norm: Branding is about CHANGE

TODAY, delivering value is no more LINEAR

Source: Vidar Andersen

TODAY, Company Optimise Prospects to Expand Marketing Funnel

CONSUMER BECOME PRODUCERSelling made more convenience via online. Technology moved in. Easy to reach anyone in the world.

Source: Vidar Andersen

CUSTOMERS INTO

YOUR WORKFORCE

FRIENDS INTO

CUSTOMERS

CONVERT

STRANGERS

INTO FRIENDS

Flip The Funnel

SUPPLY DEMAND

CONTINUOUS INNOVATION

If a product doesn’t solve a problem or

need, no amount of Promotion or

Branding exercise is going to make a

sustainable success

OLD MARKETING NEW MARKETING

Virality driven by flash Virality driven by content

Group customers by demographics Group customers by behavior & interest

Content controlled by marketers Content generated by users + entreprise

One Way Communication Brand is Dialogue

Experts review Users review

Platform specified Campaign specified

Top down strategy Bottom up approach

Estimate Census

Impression Engagement

The New Rules of Promotion & Branding

PERMISSION MARKETING IS THE NEW ORDER – so ask !

Content ranked the SAME as customer

Video

Articles

Infographics

Podcast

Community Forums

Events

Games

Quiz

TYPES OF CONTENT

Ebook

Case

Study

Press Release

SOCIAL

MEDIA

MARKETING

EMAIL

MARKETING

VIRAL

MARKETING

SEARCH

ENGINE

MARKETING

AFFILIATE

MARKETING

PAY PER

CLICK

MARKETING

SEARCH

ENGINE

OPTIMIZATION

INFLUENCER

MARKETING

Inbound Marketing via Digital Platform

“Be found by customers instead of

actively seeking them out”

TREND TO LIVE HEALTHY ASSOCIATION WITH MAJORITY OBESE WOMEN

MOTIVATE THE LOW RISK TAKER SOCIETY HUMAN FEAR

EDUCATIONAL

& KNOW-HOW08

Compelling

Content

SIMPLE TO

UNDERSTAND07

TESTIMONIAL &

DEMONSTRATION

06

CURRENT &

EMERGING

TREND

01

LAUGHTER,

AMUSEMENT &

ENTERTAINING

02

INSPIRATIONAL

& MOTIVATING03

AWESOME

& AMAZING

04

INTERACTIVE 05

Innovative Content Strategy

“Business has only 2 functions

Innovation & Marketing”

- Milan Kundera

FOLLOW ME

www.florenceki.my

@florenceki

www.facebook.com/florencekiclickwebsuccess

https://www.linkedin.com/in/florenceki

@florence_ki

Florence KiChief Operating OfficerMalaysia Innovation Foundationwww.yim.my