inma0 opa the future of newspapers2009

INNOVATION

The Future of Newspapers The Future of Newspapers & &

The Newspapers of the FutureThe Newspapers of the FutureJuan Senor, INMA-OPA, Liverpool 2009Juan Senor, INMA-OPA, Liverpool 2009

INNOVATION

1.1. 1.What do people 1.What do people want from a want from a newspaper in the newspaper in the 21st Century?21st Century?2. How do we get 2. How do we get there?there?3. Where is the 3. Where is the money?money?INNOVATION

INNOVATION

INNOVATION INNOVATION

INNOVATION

FROM MEDIA COMPANIES TO INFORMATION

ENGINES,

FROM READERS TO AUDIENCES,

FROM AUDIENCES TO COMMUNITIES

INNOVATION

‘BEST NEWSPAPER CONCEPT AND DESIGN IN EUROPE AND WORLD’

2004 2006 2007 2008

INNOVATION

NEWSPAPERS AT A

STRATEGIC INFLECTION

WHERE DO WE GO FROM

INNOVATION

1. Exit

2. Sold or Be Taken Over

3. Cut, cut, cut until the Cash Cow bleeds to death

4. Re-Invent the Business by focusing on ‘profit

audiences’

INNOVATION

Paper will stay. It will NEVER die,

but the Business Model and Content Proposition has

CHANGED

INNOVATION

S O U LS O U L

INNOVATION

SSensuousensuous

INNOVATION

OOmnipresentmnipresent

INNOVATION

UUniquenique

INNOVATION

LLightight

INNOVATION

S O U S O U LL

INNOVATION

I AM NOT WORRIED ABOUT THE FUTURE

INNOVATION

I AM WORRIED ABOUT THE PRESENT

INNOVATION

I AM NOT WORRIED ABOUT THE FUTURE OF NEWSPAPERS

INNOVATION

I AM WORRIED ABOUT THE FUTURE OF JOURNALISM

INNOVATION

WHAT WORRIES ME ISFRONT PAGES LIKE THIS ONE

INNOVATIONINNOVATION

INNOVATION

'He died a while ago. He remained for so long a walking human shell.'

Michael Jackson Died Twenty Years Ago

INNOVATION

INNOVATIONINNOVATION

INNOVATION

WHAT WORRIES ME IS NEWSROOMS LIKE THESE

INNOVATION

What do people want What do people want from a newspapers in from a newspapers in

the 21st Century?the 21st Century?

INNOVATION

LIPSTICK ON A PIG

INNOVATION

IT’S ABOUTIT’S ABOUT EDITORSEDITORS

INNOVATION

FROM JOURNALIST TO FROM JOURNALIST TO JOURNJOURNANALYSTANALYST

INNOVATION

SHOULD NEWSPAPER BE SHOULD NEWSPAPER BE IN THE IN THE BREAKING NEWS BREAKING NEWS

BUSINESS?BUSINESS?

INNOVATION

NO MORE NO MORE PAPER OF PAPER OF RECORD RECORD OF DAY BEFORE OF DAY BEFORE OR 'ALL NEWS THAT'S FIT OR 'ALL NEWS THAT'S FIT

TO PRINT'TO PRINT'

INNOVATION

FROM 100 % FORMULAFROM 100 % FORMULATOTO

80/80/2020 – 20/ – 20/8080Innovation FormulaInnovation Formula

INNOVATION

FROM NEWSPAPERS FROM NEWSPAPERS TO NEWSTO NEWSZINESZINES

INNOVATION

LESS YESTERDAY,LESS YESTERDAY, MORE TODAY & MORE TODAY &

TOMORROWTOMORROW

INNOVATION

JOURNALISM GOLD

•BEYOND THE NEWS

•MICR0-TABLOID

•56 PAGES FULL COLOR

•STAPLED

•STORIES

•LIFESTYLE

•DAILY PAPER iPOD

INNOVATION

B E R M E R INNOVATION

PROTOTYPING THE FUTURE

INNOVATION

THE FORMAT OF

THE FUTURE IS

INNOVATION

YOUNGER

INNOVATION

DIFFERENT

INNOVATION

CORREIO DA BAHIA

4 MACRO-SECTIONS ONLY

24 HOURSMORELIFESPORTS

INNOVATION

RESULTS:Liberation m.o.m UP 12%

INNOVATION

RESULTS:'i' 6-month run UP 16%

INNOVATION

RESULTS:Correio de Bahia y.o.y UP

INNOVATION

How do we get How do we get there?there?

INNOVATION

5 PENDING REVOLUTIONS IN NEWSPAPER COMPANIES

1. RE-invent content2. RE-organise newsrooms & management 3. RE-design formats4. RE-discover revenue streams online 5. RE-think advertising and distribution models

INNOVATION

PAPER VERSUS ONLINE, A FALSE DICHOTOMY

INNOVATION

A MONO-MEDIANEVER GENERATES A MULTIMEDIA

INNOVATION

NEWSPAPERS & MAGAZINESRADIOS & TELEVISIONSARE MONO-MEDIA

INNOVATION

INTERNET IS THE ONLY MULTIMEDIA

INNOVATION

THEREFORE, ONLY FROM AN INTERNET BASE CAN ONE BUILD A TRUE MULTIMEDIA NEWS ORGANIZATION

INNOVATION

ON LINE

PHOTOS

GRAPHS

TRADITIONAL PRINT-CENTRIC NEWS ORGANIZATION

PRINTPRINT

INNOVATION

THE NEW ONLINE-CENTRIC NEWS ORGANIZATION

AUDIOVIDEO

GRAPHS

PHOTOS ON LINEONLINE

INNOVATION

NO MUSIC DISTRIBUTION COMPANY EVER THOUGHT OF THE iPOD

INNOVATION

INNOVATION’S MODEL

TOTAL MULTIMEDIA INTEGRATION BASED ON AUDIENCES AND WITH A PLATFORM AGNOSTIC STRATEGY IN THE NEWSROOM AND BOARDROOM

INNOVATION

AUDIOVIDEO

ASSIGNMENTS

PLANNING

TEXTONLINE

MOBILE

LOGISTICS

SUPERDESK

MACROEDITORS

INFORMATIONINTAKE

CREATION

ELABORATION

PRODUCTIONOUTPUT

ONLINE

MOBILE

PASIVE AUDIENCE

ACTIVEAUDIENCE

BREAKINGNEWS

NATIONAL

OPINION&

COMMENT

ANALYSIS

INVESTIGATIVEUNIT

LIFESTYLE

POLITICS

BUSINESS

VIDEOPOOL

AUDIOPOOL

GRAPHICPOOL

DESIGNPOOL

PHOTOPOOL

PROGRAMINGPOOL

INNOVATION

“ONE DIGITAL KITCHEN , SEVERAL RESTAURANTS”

INNOVATION

Sojormedia (Portugal)Sojormedia (Portugal)

INNOVATION

Where is the Money?Where is the Money?

INNOVATION

We need to take the word “Paper” We need to take the word “Paper” out of NewsPaperout of NewsPaper

INNOVATION

Frequency Will ChangeFrequency Will Change

Saturday is the new SundaySaturday is the new Sunday

The money is from Thursday to SundayThe money is from Thursday to Sunday

INNOVATION

Paper as PREMIUMPaper as PREMIUMOnline and Mobile as MASS MEDIUMOnline and Mobile as MASS MEDIUM

Haute Couture vs Pret a PorterHaute Couture vs Pret a Porter

INNOVATION

Less Circulation + Revenue

CHARGE MORE

1X52,50 euros vs 50c

Starbucks Grande Latte Benchmark

INNOVATION

LET’S BE HONEST

NEWS WEBSITES DO NOT WORKTHEY DO NOT MAKE MONEY

THEY ONLY ATTRACT AUDIENCES FOR FLASH VISITS

THEY WERE DESIGNED WITH A PRINT MINDSET AND

THEY HAVE NO BUSINESS PLAN

INNOVATION

THE QUESTION IS NOT “TO CHARGE OR NOT TO CHARGE?”

INNOVATION

THE QUESTION IS “HOW TO CHARGE?”

INNOVATION

OPEN NEED NOT MEAN FREE

INNOVATION

You cannot close You cannot close doors that are opendoors that are open

INNOVATION

WHO, WHAT, WHERE, WHO, WHAT, WHERE, WHEN – COMMODITY – WHEN – COMMODITY –

FREEFREE------------------------------

HOW, WHY AND WHAT’S HOW, WHY AND WHAT’S NEXT – PREMIUM - PAIDNEXT – PREMIUM - PAID

INNOVATION

NO MORE PORTALS

GO TO THEM, DON´T WAIT FOR THEM TO COME TO YOU

INNOVATION

'If news is important, it will find me'

INNOVATION

FROM FREE TO FEE THREE MODELS FOR CHARGING:

•Meter system•Membership•FreeMium http://graficos.lainformacion.com/2009/09/tabla-comparativa-de-contenidos-de-pago-en-medios-online/

INNOVATION

REGARDLESS OF THE MODEL YOU ADOPT,

MAKE IT A HYBRID

INNOVATION

S O U LS O U L

INNOVATION

THE ALTERNATIVE IS NOT A BUSINESS THAT VALUES

PROFITS AND GOOD JOURNALISM, BUT A BUSINESS WHERE GOOD JOURNALISM IS

THE BUSINESS

INNOVATION

innovate or die

INNOVATION

THANK YOU!

©INNOVATION

WWW.INNOVATION-MEDIACONSULTING.COM

SENOR@INNOVATION-MEDIACONSULTING.COM

inma0 opa the future of newspapers2009

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