inma0 opa the future of newspapers2009
TRANSCRIPT
INNOVATION
The Future of Newspapers The Future of Newspapers & &
The Newspapers of the FutureThe Newspapers of the FutureJuan Senor, INMA-OPA, Liverpool 2009Juan Senor, INMA-OPA, Liverpool 2009
INNOVATION
INNOVATION
1.1. 1.What do people 1.What do people want from a want from a newspaper in the newspaper in the 21st Century?21st Century?2. How do we get 2. How do we get there?there?3. Where is the 3. Where is the money?money?INNOVATION
INNOVATION
INNOVATION INNOVATION
INNOVATION
FROM MEDIA COMPANIES TO INFORMATION
ENGINES,
FROM READERS TO AUDIENCES,
FROM AUDIENCES TO COMMUNITIES
INNOVATION
‘BEST NEWSPAPER CONCEPT AND DESIGN IN EUROPE AND WORLD’
2004 2006 2007 2008
INNOVATION
NEWSPAPERS AT A
STRATEGIC INFLECTION
POINT
WHERE DO WE GO FROM
HERE?
INNOVATION
1. Exit
2. Sold or Be Taken Over
3. Cut, cut, cut until the Cash Cow bleeds to death
4. Re-Invent the Business by focusing on ‘profit
audiences’
INNOVATION
Paper will stay. It will NEVER die,
but the Business Model and Content Proposition has
CHANGED
INNOVATION
S O U LS O U L
INNOVATION
SSensuousensuous
INNOVATION
OOmnipresentmnipresent
INNOVATION
UUniquenique
INNOVATION
LLightight
INNOVATION
S O U S O U LL
INNOVATION
I AM NOT WORRIED ABOUT THE FUTURE
1
INNOVATION
I AM WORRIED ABOUT THE PRESENT
2
INNOVATION
I AM NOT WORRIED ABOUT THE FUTURE OF NEWSPAPERS
3
INNOVATION
I AM WORRIED ABOUT THE FUTURE OF JOURNALISM
4
INNOVATION
WHAT WORRIES ME ISFRONT PAGES LIKE THIS ONE
INNOVATIONINNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
'He died a while ago. He remained for so long a walking human shell.'
Michael Jackson Died Twenty Years Ago
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATIONINNOVATION
INNOVATION
WHAT WORRIES ME IS NEWSROOMS LIKE THESE
INNOVATION
INNOVATION
INNOVATION
INNOVATION
What do people want What do people want from a newspapers in from a newspapers in
the 21st Century?the 21st Century?
INNOVATION
INNOVATION
LIPSTICK ON A PIG
INNOVATION
IT’S ABOUTIT’S ABOUT EDITORSEDITORS
INNOVATION
INNOVATION
FROM JOURNALIST TO FROM JOURNALIST TO JOURNJOURNANALYSTANALYST
INNOVATION
INNOVATION
SHOULD NEWSPAPER BE SHOULD NEWSPAPER BE IN THE IN THE BREAKING NEWS BREAKING NEWS
BUSINESS?BUSINESS?
INNOVATION
INNOVATION
NO MORE NO MORE PAPER OF PAPER OF RECORD RECORD OF DAY BEFORE OF DAY BEFORE OR 'ALL NEWS THAT'S FIT OR 'ALL NEWS THAT'S FIT
TO PRINT'TO PRINT'
INNOVATION
INNOVATION
FROM 100 % FORMULAFROM 100 % FORMULATOTO
80/80/2020 – 20/ – 20/8080Innovation FormulaInnovation Formula
INNOVATION
INNOVATION
FROM NEWSPAPERS FROM NEWSPAPERS TO NEWSTO NEWSZINESZINES
INNOVATION
INNOVATION
LESS YESTERDAY,LESS YESTERDAY, MORE TODAY & MORE TODAY &
TOMORROWTOMORROW
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
JOURNALISM GOLD
•BEYOND THE NEWS
•MICR0-TABLOID
•56 PAGES FULL COLOR
•STAPLED
•STORIES
•LIFESTYLE
•DAILY PAPER iPOD
INNOVATION
INNOVATION
B E R M E R INNOVATION
PROTOTYPING THE FUTURE
INNOVATION
THE FORMAT OF
THE FUTURE IS
3030
B E R M E R INNOVATION
INNOVATION
B E R M E R INNOVATION
YOUNGER
INNOVATION
B E R M E R INNOVATION
DIFFERENT
INNOVATION
INNOVATION
INNOVATION
INNOVATION
CORREIO DA BAHIA
4 MACRO-SECTIONS ONLY
24 HOURSMORELIFESPORTS
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
RESULTS:Liberation m.o.m UP 12%
INNOVATION
RESULTS:'i' 6-month run UP 16%
INNOVATION
RESULTS:Correio de Bahia y.o.y UP
27%
INNOVATION
How do we get How do we get there?there?
INNOVATION
INNOVATION
5 PENDING REVOLUTIONS IN NEWSPAPER COMPANIES
1. RE-invent content2. RE-organise newsrooms & management 3. RE-design formats4. RE-discover revenue streams online 5. RE-think advertising and distribution models
INNOVATION
PAPER VERSUS ONLINE, A FALSE DICHOTOMY
INNOVATION
A MONO-MEDIANEVER GENERATES A MULTIMEDIA
INNOVATION
NEWSPAPERS & MAGAZINESRADIOS & TELEVISIONSARE MONO-MEDIA
INNOVATION
INTERNET IS THE ONLY MULTIMEDIA
INNOVATION
THEREFORE, ONLY FROM AN INTERNET BASE CAN ONE BUILD A TRUE MULTIMEDIA NEWS ORGANIZATION
INNOVATION
ON LINE
PHOTOS
TEXTS
GRAPHS
TRADITIONAL PRINT-CENTRIC NEWS ORGANIZATION
PRINTPRINT
INNOVATION
THE NEW ONLINE-CENTRIC NEWS ORGANIZATION
AUDIOVIDEO
GRAPHS
TEXTS
PHOTOS ON LINEONLINE
INNOVATION
NO MUSIC DISTRIBUTION COMPANY EVER THOUGHT OF THE iPOD
INNOVATION
INNOVATION’S MODEL
TOTAL MULTIMEDIA INTEGRATION BASED ON AUDIENCES AND WITH A PLATFORM AGNOSTIC STRATEGY IN THE NEWSROOM AND BOARDROOM
INNOVATION
INNOVATION
AUDIOVIDEO
ASSIGNMENTS
PLANNING
TEXTONLINE
MOBILE
LOGISTICS
SUPERDESK
MACROEDITORS
INFO
GR
AFIA
WIR
ES
BLO
GS
-ON
LIN
E
CO
MM
EN
TS
PR
-SO
UR
CES
REP
OR
TER
S
INFORMATIONINTAKE
CREATION
ON
LIN
E
MO
BIL
E
TEX
T
AU
DIO
/VID
EO
ELABORATION
PRODUCTIONOUTPUT
ONLINE
MOBILE
PASIVE AUDIENCE
ACTIVEAUDIENCE
PH
OTO
INFO
GR
AP
HIC
S
BREAKINGNEWS
WORLD
NATIONAL
OPINION&
COMMENT
ANALYSIS
INVESTIGATIVEUNIT
ARTS
LIFESTYLE
POLITICS
BUSINESS
SPORT
VIDEOPOOL
AUDIOPOOL
GRAPHICPOOL
DESIGNPOOL
PHOTOPOOL
PROGRAMINGPOOL
INNOVATION
“ONE DIGITAL KITCHEN , SEVERAL RESTAURANTS”
INNOVATION
INNOVATION
INNOVATION
INNOVATION
INNOVATION
Sojormedia (Portugal)Sojormedia (Portugal)
INNOVATION
INNOVATION
Where is the Money?Where is the Money?
INNOVATION
INNOVATION
We need to take the word “Paper” We need to take the word “Paper” out of NewsPaperout of NewsPaper
INNOVATION
INNOVATION
Frequency Will ChangeFrequency Will Change
Saturday is the new SundaySaturday is the new Sunday
The money is from Thursday to SundayThe money is from Thursday to Sunday
INNOVATION
INNOVATION
Paper as PREMIUMPaper as PREMIUMOnline and Mobile as MASS MEDIUMOnline and Mobile as MASS MEDIUM
Haute Couture vs Pret a PorterHaute Couture vs Pret a Porter
INNOVATION
INNOVATION
Less Circulation + Revenue
CHARGE MORE
1X52,50 euros vs 50c
Starbucks Grande Latte Benchmark
INNOVATION
LET’S BE HONEST
NEWS WEBSITES DO NOT WORKTHEY DO NOT MAKE MONEY
THEY ONLY ATTRACT AUDIENCES FOR FLASH VISITS
THEY WERE DESIGNED WITH A PRINT MINDSET AND
THEY HAVE NO BUSINESS PLAN
INNOVATION
THE QUESTION IS NOT “TO CHARGE OR NOT TO CHARGE?”
INNOVATION
THE QUESTION IS “HOW TO CHARGE?”
INNOVATION
OPEN NEED NOT MEAN FREE
INNOVATION
You cannot close You cannot close doors that are opendoors that are open
INNOVATION
INNOVATION
WHO, WHAT, WHERE, WHO, WHAT, WHERE, WHEN – COMMODITY – WHEN – COMMODITY –
FREEFREE------------------------------
HOW, WHY AND WHAT’S HOW, WHY AND WHAT’S NEXT – PREMIUM - PAIDNEXT – PREMIUM - PAID
INNOVATION
NO MORE PORTALS
GO TO THEM, DON´T WAIT FOR THEM TO COME TO YOU
INNOVATION
'If news is important, it will find me'
INNOVATION
FROM FREE TO FEE THREE MODELS FOR CHARGING:
•Meter system•Membership•FreeMium http://graficos.lainformacion.com/2009/09/tabla-comparativa-de-contenidos-de-pago-en-medios-online/
INNOVATION
REGARDLESS OF THE MODEL YOU ADOPT,
MAKE IT A HYBRID
INNOVATION
INNOVATION
S O U LS O U L
INNOVATION
THE ALTERNATIVE IS NOT A BUSINESS THAT VALUES
PROFITS AND GOOD JOURNALISM, BUT A BUSINESS WHERE GOOD JOURNALISM IS
THE BUSINESS
INNOVATION
innovate or die