infographic: 19 stats to prove why your business needs digital signage
Post on 12-Apr-2017
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Digital Signage is the industry term for
televisions in your store that play videos,
images, and text that engage customers.
74% of all purchase decisions are
made in store.
Source: Visual Logistix, 2016 - 10 Signage Statistics Every Marketer Must Know
4 times as many customers would rather watch
a video about a product than read about it.
Source: Animoto, 2015 - The 2015 Video Marketing Cheat Sheet
The brain processes images 60,000 times
faster than it does text.
Source: Visual Marketing: A Picture’s Worth 60,000 Words
Digital displays capture 400% more
views than static displays.
Source: Embed Signage, 2014 - Why Digital Signage?
Digital Signage has a higher recall rate (52%)
than television ads (32%), radio ads (27%),
magazines (21%), and billboard (30%).Source: Global Industry Analysts, Inc, 2014 - Digital Signage Vs.
Digital displays can potentially double
audience information retention.
Source: Embed Signage, 2014 - Why Digital Signage?
1 in 5 people made an unplanned purchase
after seeing an ad via Digital Signage.
Source: Visual Logistix, 2016 - 10 Signage Statistics Every Marketer Must Know
4 out of 5 brands noticed up to a 33% increase in
sales through the use of Digital Signage.
Source: Visual Logistix, 2016 - 10 Signage Statistics Every Marketer Must Know
Consumers overestimate how long they have
been waiting by 36 percent.
Source: Digital Signage Today, 2015 - How Digital Signage Can Reduce Perceived Wait Times Over The Holidays
68% of American consumers have
made a purchase because a digital
sign caught their interest.Source: Visual Logistix, 2016 - 10 Signage Statistics Every Marketer Must Know
On average, one additional on premise
sign results in an increase in annual
sales revenue of 4.75%.Source: Visual Logistix, 2016 - 10 Signage Statistics Every Marketer Must Know
Digital Signage reduces perceived wait
times by as much as 35 percent.
Source: Digital Signage Today, 2015 - How Digital Signage Can Reduce Perceived Wait Times Over The Holidays
4 out of 5 shoppers say a video showing how a
product or service works is important.
Source: Animoto, 2015 - The 2015 Video Marketing Cheat Sheet
84% of all consumers said they’ve liked a
company video in their newsfeed.
Source: Animoto, 2015 - The 2015 Video Marketing Cheat Sheet
What does this have to do with Digital Signage? Click here to find out.
63% of people report that Digital Signage
catches their attention.
Source: SignStix, 2015 - 10 Key Stats That Are Accelerating The Adoption of Digital Signage
29.5% of customers find Digital Menus Boards
influential for the purchase of a product.
Source: SignStix, 2015 - 10 Key Stats That Are Accelerating The Adoption of Digital Signage
Digital Signage generates a 32.8% growth
in repeat customers.
Source: Mvix, 2016 - Digital Signage Statistics
Forrester researcher Dr. James McQuivey
estimates that one minute of video
is equal to 1.8 million words.Source: Insivia, 2016 - 50 Must-Know Stats About Video Marketing 2016
59% of people who see Digital Signage want
to learn more about an advertised topic.
Source: Mvix, 2016 - Digital Signage Statistics
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