influencer: media agency

Inflluencer

TRENDS

Earned Media Platform

Influencer Analytics: !

Expect More

Agency Benefits• Goal of increasing digital Revenues by 10%

• Client Retention

• Consumer Behavioural Data

Goal: 10% increase in Digital Revenues

Benefit

Engagement and Actions

1. Measure Consumer Engagement across Client Brand 2. Owned Media Growth - expand Facebook, Twitter eMail 3. Store results in Maven Social CRM

Goal: Detailed Engagement Analytics

Amplification

Generate additional Earned Media impressions

through amplification through friends and followers

Sharing

Data and Analytics• Data from qualified Consumers, and Influencers

• Data on best performing Channel

• MavenScore provides best influencers and contacts

Goal: Provide advertisers with analytics, opt-in, influencers and engagement from Social

Data

SOCIAL CRM: ENGAGE CONSUMER BEHAVIOUR

SOCIAL INFLUENCERS

Maven Score and EngagementViral and Economic Impact

REWARD SOCIAL LOYALTY

!GROW ENGAGEMENT WITH THE BRAND

SOCIAL LOYALTY

!

PAID/OWNED EARNED

(C2C) !

‘SWEAT’ YOUR OWNED/PAID

ASSETS

SAMPLE WORKFLOW: IMBEDDED WIDGET

Paid Media/Owned Media

Earned Media

Maven Widget

ROI

DASHBOARD

Orders

Greatest ROI with Earned

Media

Opt-ins

Visitors

MAVEN CHANNEL

ROINote the

Shrinking ROI on Paid Media

INFLUENCER BLOGGER

ANALYTICS

+ SOCIAL CRM DATABASE

Klout does this We Measure Brand Impact

BLOGGER SCORE &

SOCIAL DATA

DEMOGRAPHIC DATA

Qualify Consumers

PROGRAM WITH MAVEN

Paid Media $20,000 Budget

Owned Media

Earned Media

Campaign generates 500k impressions

Cam

paig

n Tr

affic

Dri

vers

Paid Media $15,000 Budget

Earned Media

Campaign generates 625k impressions with influencer amplification

Cam

paig

n Tr

affic

Dri

vers

PROGRAM WITHOUT MAVEN

Owned Media

+ Maven Trial $5k

CASE STUDYMAJOR TELCO

TAG CONTENT • PAID/OWNED

Facebook

Website

Mobile App

Paid Ads

eMail

TAG Content with

TAG WITH TRACKING

CODE

LINKS

ENGAGEMENT OR LANDING PAGE OR

WEBSITE

Landing Page

Mavens Content

Social ROI Channel ROI

CONTENT AND MAVEN METRICS

CREATE CAMPAIGN WORKFLOW: SHARE & WIN

Share & Win

Campaign

Home Automation

Home Automation

Product

Mavens Social ROI

Channel ROI

Analytics Contacts/Leads

Opt-in Contacts

Sales

Sale of Home

Automation

Traffic Drivers !

DM, Paid Ads, eMail, Bloggers

Distribution

Social

Mobile

Web

CAMPAIGN WORKFLOWTelco Telco Telco

Order Taking Site

COST PER OPT-IN

Channel Visitor Opt-inConversion (Visitor to

Opt-in)Cost Per Opt-in

Earned 6,516 1,037 16% $11.57Owned - DM 3,419 530 16% $64.15

Paid 3,176 55 2% $145.45Total 13,111 1,567 12%

Typical rates are between 10%-20%, rates above 15% are above avg.

Paid Fees: Bloggers $12k, Paid Ads $8k, Bill Inserts $34k

*Note: Based on Opt-ins

Strangers

Paid 3%

Google, Facebook,

Network Ads

Customers

Owned 33%

Direct Mail Inserts

Referrals/Fans

Earned 64%

Influencers, Bloggers, Sharing and other Organic opt-ins

March 1 First Period Second Period Third Period May 160

409

777

9671037

0

37

3737 55

0

217

471518 530

Owned Media

Paid Media

Earned Media

Earned Media

We Leveraged Owned Media to drive Earned

Media with the help of influencers

*Note: Based on Opt-ins

Projected 64%

Revenues Earned Media

Projected 33%

Revenues Owned Media

Clients

US  Clients

CDN  Clients

Asia/Europe

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