industry profile (food industry)
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INTRODUCTION
The Regional Agro-Industrial Development Co-operative Kerala
Limited (Raidco Kerala Limited) a well-organized group in Kerala o
Co-operative sector under !overnment o Kerala esta"lished in the #ear
$%&' This is the irst ederal t#pe o registered co-operative societ# in
Kerala engaged in manuacturing and mareting agricultural e*uipments
and implement o improved *ualit# Its registered oice is at Kannur Right
now this co-operative has + production units, service centers and .
sales outlets through out the /tate which caters the needs o armers in
ever# noo and corner o Kerala
RAIDC0 renders service to the armers and general pu"lic and
wors with an intention to give *ualit# product in the ield o consumer
product and Commercial group at minimum cost The poor armers who
were the "eneiciaries o small 1armers Development Agenc# were alwa#s"een e2ploited "# the 3rivate Traders "# suppl#ing poor *ualit# agricultural
machiner# at a"normal rate and with out providing ater sales service The
su"sid# and other inancial "eneit provided "# the !overnment and the
inancing "ans were not reall# reached in the hands o the poor
armers "ut were en4o#ed "# the 3rivate Traders "# adopting all sorts o
malpractices with a view to mae proit illegall#
In this occasion the !overnment oicials, inancing "ans, social
worers, and other veteran co-operators were orced to ind out an
alternative "# putting and end to these evils /ri 35 Kuniraman
1
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6am"iar 72 5LA a veteran reedom ighter and well-nown social worer,
was the Chie 3romoter o this Co-operative /ri 5/ 8oseph, IA/, the
pro4ect oicer, /1DA has pla#ed an important role in the ormation o this
Co-0perative The present chairman o this co-operative is /riTKrishnan
and 5anaging Director 6Kutt#Krishnan
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RAIDCO FAMILY CURRY POWDER FACTORY
0n 9 8anuar# ':::, Radico have started a unit or Curr# 3owder
1actor# at 5avila#i in Kannur District, which was inaugurated "# the Chie
5inister o Kerala, Late 7K 6a#anar Raidco have started this unit as a
part o diversiication o their activit# 7arlier Raidco have produced and
mareted industrial products under the "rand name ;Raidco ; Through
this unit Raidco turned to produce ast moving consumer items lie
curr# powder under the "rand name ;Raidco 1amil# ; A part rom curr#powder products the compan# also produce Appam 3odi, 3uttu 3odi etc
The curr# powder industr# has minimum gestation period The investment
in this t#pe o industr# will "e comparativel# less and the technolog#
utilization is also less
Raidco Curr# 3owder 1actor# has "een set up in assistance with
6ational Co-operative Development Corporation (6CDC) and the /tate
!overnment It has presentl# an investment o three crores as initial
investment and one crore as woring capital This industr# was set up "#
Raidco in consultation with Central 1ood Technolog# Research Institute
(C1TRI), 5#sore !overnment o India Institution The compan# has
ac*uired a capacit# to produce good *ualit# ood products 1or the same
reason it has "een recentl# awarded with I/0 %::$-'::: certiication rom
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OBJECTIVE OF THE STUDY
$ 5ae a general organizational stud#
' To o"serve woring o various departments o the 0rganizations
To evaluate the eicienc# and eectiveness o the production
s#stem o the compan#
+ To understand the growth and development o ood Industr#
in
India
9 To stud# overall perormance in relation to promotion, pricing
etc
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IMPORTANCE OF THE STUDY
The success o ever# "usiness concern depends mainl# on theeicient perormance o various departments The stud# would anal#ze the
overall perormance o the compan# to now a"out the proita"ilit# in order
to e2amine the present position o the compan#
SCOPE OF THE STUDY
The stud# mainl# aims anal#sis and assessing the eicienc# o
overall perormance o the compan# and anal#zing its various competition
o the product
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METHODOLOGY
The main stud# is "ased on a single unit, Raidco Curr# 3owder
1actor# o RAIDC0 K7RALA LI5IT7D, to evaluate the various unctions
in the organization 5ainl# two t#pes o data=s are collected, that is
3rimar# Data and /econdar# Data
$) Primary Data>
3rimar# Data was o"tained "# the personal interaction
with the oice sta and worers o the compan#
') Sec!"ary Data#
1rom compan# records, annual reports, 4ournals,
magazines, internet, etc
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LIMITATION OF THE STUDY
An# stud# cannot "e $::? accuratel# valid ever# where and
at all the times This is "ecause o certain limitation that could
"e present in such stud# The limitation o this stud# is@
The time allotted or the stud# was too short
It was diicult to collect inormation rom their "us# woring
schedule
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INDUSTRY PROFILE
India is the world second largest producer o ood ne2t to China,and has the potential o "eing the "iggest with the ood and agricultural
sector ith India=s ood production to dou"le in the ne2t decade, there is
an opportunit# or large investments in ood and ood technologies, sills
and e*uipments, especiall# in areas o canning Dair# and 1ood
3rocessing, /peciall# 3rocessing, 3acaging, 1rozen 1oodB Rerigeration
and Thermo 3rocessing 1ruit and vegeta"les, 1isheries, 5il and 5il
3roducts, 5eat and 3oultr#, 3acagedB Convenience 1oods, Alcoholic
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arming to commercialization, opening up vast opportunities or value-
addition, pacaging and e2ports, with a striingl# high level o
technological involvement
The Indian ood maret is appro2imatel# Rs'9:::: crore ( E%+
"illion), o which value-added ood products comprise Rs.:::: crore
('''
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The F/DA report sa#s initiall# consumer-read# ood products ma#
have to tailor to include Indian spices and traditional ingredients In addition
to traditional tastes, there are other social actors which aect
consumption in India indus account or appro2imatel# .:percent o
India=s population, and while onl# '9H:percent is strict vegetarians, "ee
slaughter is prohi"ited in all "ut two states (Kerala and est
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/pices are deined as ;a strongl# lavored or aromatic su"stance o
vegeta"le origin, o"tained rom tropical plants, commonl# used as
condiment In ancient times, spices were as precious as gold, and as
signiicant as medicines, preservatives and perumes India - the land o
spices pla#s a signiicant role in the Jglo"al spices maret J 6o countr#
in the world produces as man# inds o spices as India with *ualit#
spices comes rom Kerala, an Indian state At present, India produces
around '9million tones o dierent spices valued appro2imatel# "illion
F/ , and holds the premier positioning the world
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ood-processing sector owever, pacaging industr# is #et to achieve
international standards in the countr#
ithout a strong and dependa"le cold chain vital sector lie ood
processing industr# which is "ased mostl# on perisha"le products cannot
survive and grow 7ven at current level o production, arm produce valued
at Rs &:,::: million is "eing wasted ever# #ear onl# "ecause there is no
ade*uate storage, transportation, cold chain acilities and other
inrastructure supports Cold chain acilities are misera"l# inade*uate to
meet the increasing production o various perisha"le products lie mil,
ruits, vegeta"les, poultr#, isheries etc
A dominant segment o the ood industr#, ood processing is
estimated to "e worth F/ &: "illion with a ' per cent share It
comprises agriculture, horticulture, animal hus"andries, and plantation
72perts estimate the industr# !D3 at E-. per cent with value addition o
ood products to increase rom . per cent to 9 per cent "# the end o
':'9
/igniicantl#, processed ood e2ports have increased rom F/
E%. "illion in '::'-: to F/ ':9$ "illion in '::E-:&, recording a
whopping $%. per cent growth rate To realize India potential in this
industr#, the !overnment has set an investment target o F/ '9:&
"illion "# ':$9 to dou"le Indias share in glo"al ood trade rom $E percent to per cent, increase processing o perisha"le ood rom E per cent
to ': per cent and value addition rom ': per cent to 9 per cent
MAJOR CHALLENGES FOR THE INDIAN FOOD INDUSTRY
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Low elasticit# or processed ood products
6eed or distri"ution networ and cold chain
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5inistr# o ood processing industries, set up in 8ul#$%.., is the
main and central agenc# o the government responsi"ilit# or drag a strong
and vi"rant ood processing sector, with a view to create increase 4o"
opportunities in rural areas, ena"le the armer to reap "eneit rom
modern technolog# create surplus or e2porting and
stimulating demand or processed ood ministr# o ood processing also
providing inancial assistance to all 1ood 3rocessing Industries
In order to "oost the ood sector, the government is woring onorganize and the concept o mega ood pars ': such mega pars will
come up across the countr# in various cities attract 1oreign Direct
Investment in the ood processing sector The government approved $:9
proposals rom oreign industrialists to set up ood processing industries
in India
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ORGANISATION CHART OF RAIDCO
15
BOARD OF
DIRECTORS
CHAIRMAN
MANAGING DIRECTOR
FINANCE
DEPARTMENT
ADMINISTRATION
DEPARTMENT
PURCHASE
DEPARTMENT
MAR$ETING
DEPARTMENT
FINANCE
MANAGER
ACCOUNTANT
SENIORCLER$
JUNIORCLER$
SENIOR
CLER$
JUNIOR CLER$
PURCHASER
MANAGER
MAR$ETING
MANAGER
BRANCH MANAGER
SALES OUTLETS
JUNIOR
CLER$
DRIVER
PRODUCTION%SERVICE
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16
FACTORY MANAGER UNIT IN CHARGE
CURRY
POWDER
FACTORY
FRUIT
CUNNING
UNIT
WHEAT
PROCESSI&
NG UNIT
AGRICULTURAL
RUBBER ROLLER
MANUFACTURING
PUMP SET
MANUFACT&
URING UNIT
STEEL
FURNITURE
MANUFACTU&
RING UNIT
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RAIDCO $ERALA LIMITED
The Regional Agro-Industrial Development Co-operative Kerala
Limited (Raidco Kerala Limited) a well-organized group in Kerala o
Co-operative sector under !overnment o Kerala Raidco was originall#
registered as a district level co-operative societ# in the name o Kannur
District Agricultural Development
Co-operative societ# Limited, 6o C9E$ in the #ear $%&' RAIDC0
renders service to the armers and general pu"lic and wors with an
intention to give *ualit# product in the ield o consumer product and
commercial group at minimum cost The poor armers who were the
"eneiciaries o small 1armers Development Agenc# were alwa#s "een
e2ploited "# the 3rivate Traders "# suppl#ing poor *ualit# agricultural
machiner# at a"normal rate and with out providing ater sales service Thesu"sid# and other inancial "eneit provided "# the !overnment and the
inancing "ans were not reall# reached in the hands o the poor
armers "ut were en4o#ed "# the 3rivate Traders "# adopting all sorts o
malpractices with a view to mae proit illegall#
In this occasion the !overnment oicials, inancing "ans, social
worers, and other veteran co-operators were orced to ind out an
alternative "# putting an end to these evils /ri 35 Kuniraman 6am"iar
72 5LA a veteran reedom ighter and well-nown social worer, was the
Chie 3romoter o this Co-operative /ri 5/8oseph, IA/, the pro4ect
oicer, /1DA has pla#ed an important role in the ormation o this Co-
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operative The present chairman o this co-operative is /ri T Krishnan
and 5anaging Director 6Kutt#Krishnan
RAIDC0 K7RALA LI5IT7D has + production units, service
centers and . sales outlets through out the state which caters the
needs o armers in ever# noo and corner o Kerala
REGISTERED OFFICE AND HEAD 'UARTERS#
The registered oice and head *uarters o this Co-operative
are situated at Kannur District in the /tate o Kerala
Area ( O)erati!#
RAIDC0 have "ranches all over Kerala rom the Kasargod District
to the Trivandrum District owever, or conduct o sales and mareting o
the product manuactured or dealt in "# the co-operative and to develop
the inrastructure their o such as esta"lishing, opening and running o
"ranches, go downs, showrooms, service centers, worshops, etc andappointment o distri"utors, stociest dealers, and carr# and orwarding
agents, their shall "e to restriction with regard to the area o operation
Cm)a!y Mtt#
5otto o RAIDC0 K7RALA LI5IT7D I/ ;An intimate
friend to a farmer.
MANUFACTURING UNITS#
RAIDC0 K7RALA LI5IT7D has our manuacturing units The#
are@
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$ RAIDC0 3F53/7T 5anuacturing Fnit
' RAIDC0 RF
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9 To arrange procurement or manuacturing and distri"ution o
organic and chemical ertilizers, seeds, pesticides etc
E To undertae rural electriication programmers, lit irrigation
programmers, small h#dro power pro4ects etc 1or the attainment o
the main o"4ects there is several incidental or ancillar# o"4ects as
per the registered "#e-laws
SHARE CAPITAL#
The authorized share capital o the Co-operative or the present is
rupees & crores, made up o>
$ ':,:::JA=class share o Rs 9::B- each Rs $, ::, ::,:::
' ':,::: J
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Act and Rules to "ecome a mem"er o a Co-operative societ#
and are residing in the area o operation o the Co-operative
=C= class mem"ership is open to Central and /tate government
+* Pai" ,) Ca)ita-#
Em)-yee.#At present a"out ': emplo#ees are woring in the head oice,
"raches and the production units
Rai"c Ser/ice.#
1inancial assistance to armers or selecting the arm machineries 3roviding mo"ile worshops
3roviding original spare parts
3roviding the product at reasona"le rate
6o o5em"ers
Class o/hares
6o o/hares
/hare alue Amount
$::E A :' 9:: $9,E$,9::
%. < $:: +:,&::
$ C +:&
$::: ,&$,',:::
&$' ,.&,'9,'::
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3rovides timel# ater sales services
7nsures suppl# o high *ualit# products at considera"l# low rate
'? purchase "onus and transaction cost is allowed to armers who
purchase pump sets rom Raidco
Acting as agents o the !overnment departments in properl#
implementation o various pro4ects related to drining water
suppl# schemes, minor irrigation pro4ects
3rovides e2pert technical consultation services or site veriication
and suita"le pump sets
Raidco has "een a supplier o ood items or maing
Aravanapa#asam in /a"arimala
Bra!c0e. a!" U!it.#
In order to sell its own products and maret the products o other
leading "rands, Raidco has opened "ranches and spare parts showrooms
through out the state The ollowing are the "ranchesB showrooms o the
Raidco
Ma!,(act,ri!1 U!it #
$ Rai"c C,rry P2"er Factry3 Ma/i-ayi3 $a!!,r>
Raidco Curr# 3owder 1actor# esta"lished in 8anuar# ':::
Chill# 3owder,Turmeric powder, coriander powder, chicenBmeat masalas,
puttu podi, appam podi, whole wheat atta, pa#asam mi2 are the main
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products o this actor# The products are mared under the "rand name
1amil# which "ecame an instant hit in the domestic maret within a short
period This actor# o"tained I/0 %::' certiicate in 8ul# '::$ It is the
irst curr# powder manuacturing Fnit in Kerala getting the I/0 %::'
certiicate
' Rai"c P,m) .et Ma!,(act,ri!1 U!it3 $a!4i5"e3 a!" Pa-a55a"#
arious t#pe o pump sets or domestic, industrial and
agricultural purpose, copra Driers, Ru""er Rollers, 3add# innowers,
3add# thrashers, 3ower 3lough, Coconut de-husers are the main products
manuactured at this actor# This actor# has got I/0 %::' certiicate in
Decem"er ':::
6* Rai"c R,77er R--er Ma!,(act,ri!1 U!it.3 $a!!t0,mc0a-3
$a!!,r#
Ru""er Rollers or the use o ru""er cultivators or converting rawlate2 into ru""er sheets are manuactured at this Fnit In addition to this
steel urniture, power plough, oundation "olts, hose clips, !I "arrel nipple
are also manuactured at this actor#
+ Rai"c Fr,it Prce..i!1 U!it3 Matta!,r3 $a!!,r>
This is the irst processing Fnit started "# Raidco in theMear$%&.
3ineapple slice Tit"its, 8uice s#rups and s*uashes, 3ineapple mi2ed ruit
8ams, 5ango, tender mango, lime, garlic, Amla picles are the main
products o this Fnit 3ineapple products have a vide range maret in
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!u4arath, 5aharashtra /tates These products have "een ver# well accepted
"# 6orth Indians
Ser/ice Ce!ter.#
Raidco has made ela"orate arrangements or service o machines sold
or distri"uted "# it Oualiied, e2perienced and well-trained service
personnel are engaged to provide customer satisaction in service Raidco
has opened service centers at the ollowing places
$ Raidco Agricultural orshop cum /ervice Centre,
Kannothumchal,
Kannur
' Raidco /ervice Centre, Kollam
Raidco /ervice Centre, Cheruvathur
1rom the a"ove worshops, Raidco undertaes repair N services o
all t#pes o electric motors, Diesel engines, and 3etrolBKerosene engine
3ump sets, 3ower Tillers, Tractors, spra#ers and rewinding wors, o
electric motors, spra# paintings etc at reasona"le charges
Ser/ice at Bra!c0e.#
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Raidco has set up mo"ile worshops "ased at Kannur, Thrissur and
Thiruvananthapuram to e2tend services to the armers at their site
itsel These units are e*uipped with re*uired tools and *ualiied and
e2perienced technicians to carr# out the repairs at the site
M7i-e Ser/ice Cam)ai1!.#
Raidco arranges service campaigns at various locations at
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rates are ver# competitive considering the *ualit# o the materials used
The# have introduced a scheme or suppl#ing steel urniture to the
!overnmentB Ouasi !overnmentB
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COMPANY PROFILE
Name ( t0e Cm)a!y # RAIDCO CURRY POWDERFACTORY
E.ta7-i.0e" i! # 9:;3 $ANNUR DISTRICT'$ 7AT +E:::: $':: 99':::::: $+:: E++::::::
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RAIDCO CURRY POWDER FACTORY3 MAVILAYI
SALARY %WAGES ADMINISTRATION STAFFS
S-*!* NAME OF
POST
NOS SALARY%
WAGES PAID
TOTAL
$ 1actor# manager $ $'9::$' $9::::::
' 8rcler (!)-
storeBdispatch
$ $'9::$' $9::::::
8rcler (!)-
accounts
$ %:::$' $:.:::::
+ Attender $ 9.::$' E%E::::9 atchman (C) ' $:::$' &':::::
E 0ice assistant
(C)
$ 9::$' +':::::
& 0ice assistant
(C)
$ %::$' '+::
E'+:::::
31 contri"ution &&:::::
7/I contri"ution $9:::::
71 N L1 +9::::
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RAIDCO CURRY POWDER FACTORY3 MAVILAYI
SALARY %WAGES MANUFACTURING STAFFS
/l6o 6A57 01 30/T 60/ /ALARMB
A!7/ 3AID
T0TAL
$ 3LA6T /F37RI/0R $ &E::$' %$'::::
' 7L7CTRICIA6 $ .&::$' $:++::::
1ILT7R $ &.::$' %E::::
+ F6/KILL7D 0RK7R 99::$' $%.:::::
9 CA/FAL 0RK7R/
(576)
$9 $:::$' 9+::::::
E CA/FAL 0RK7R/
(LADI7/)
$ %::$' $::++::::
& CA/FAL 0RK7R/
(OFALITM)
$ +9::$' 9+:::::
. CA/FAL 0RK7R/
(OFALITM A//I/TA6T)
$ '9::$' ::::::
31 C06TRI
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RAIDCO CURRY POWDER FACTORY3 MAVILAYI
SALARY %WAGES MAR$ETING STAFFS
/L60 6A57 01 30/T 60/ /ALARMBA!7/
3AID
T0TAL
$ /AL7/ 011IC7R $ .9::2$' $:':::::
' /AL7/
R73R7/76TATI7
(F/)
' 9::2$' $':::::
/AL7/
R73R7/76TATI7
' 9:::2$' $'::::::
+ DRI7R/ ' $'92:2$' %::::::
+++:::::
$ 31 C06TRI
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$ /ALARM BA!7/ &+::::::
' 57DICAL ALL0A6C7 ':::::
F6I10R5 ALL0A6C7 $'::::
+ 3RI6TI6! N/TATI06ARM 9::::::
9 RAT7/ NTA7/ 9:::::E T7L73067 CAR!7/ .::::::
& PENSES
$ A!7/ B /ALARM '9%::::::
' F6I10R5 ALL0A6C7/ $':::::
A/I6! ALL0A6C7/ $9::::
+ 7L7CTRICITM CAR!7/ +9::::::
9 !767RAL /7T 7376/7/ 9:::::
E 1ACT0RM CL7A6I6! CAR!7/ 9:::::
& LA
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$ C06/F5A
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RAIDCO CURRY POWDER FACTORY3 MAVILAYI
FINANCIAL E>PENSES
$ I6T7R7/T 06 6CDC L0A6 $:,::,:::::
' I6T7R7/T 06 1I7D D730/IT ,.:,::::: I6T7R7/T 06 CA/ CR7DIT ABC
A6D /TA11 /7C D730/IT
9,::,:::::
$.,.:,:::::
RAIDCO CURRY POWDER FACTORY3 MAVILAYI
MAR$ETING E>PENSES
$ A!7/B /ALARM E%%:::::
' TA /TA11 $::::::: CARRIA!7 0FTARD/ $::::::::
+ /AL7/ 3R050TI06 7376/7/ 9:::::::
9 730RT 7376/7/ E:::::::
E 7ICL7 7376/7B R73AIR/ 9:::::::
& /A
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ORGANIATION STRUCTURE OF PURCHASE
DEPARTMENT
60
CHAIRMAN
MANAGING DIRECTOR
FACTORY MANAGER
PURCHASE OFFICER
JUNIOR CLER$HROUGH OIL
DRIVER
BOARD OF DIRECTORS
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PURCHASE DEPARTMENT
The purchase o raw materials o right *ualit# is the responsi"ilit# o
the purchase department 3urchase oicer is the head o the purchase
department o Raidco Curr# 3owder 1actor# 3urchase department is
responsi"le or all the purchase related to actor# which includes raw
materials 5achine parts, new machines etc The purchase s#stem starts
rom the intend in the prescri"ed ormat given "# the respect department
according to their re*uirement As per I/0 norms the supplier o rawmaterials should "e an authorized supplier The management committee in
the management review meeting gives the authorization 3urchase
department is responsi"le or the timel# suppl# o all item re*uired in the
actor# It should also ind new suppliers, raw materials maret, and spea
reason or each item, comparative stud# o price and *ualit# and present
maret scenario
S,rce ( Ra2 materia-.>-
S-* N Materia- S,rce
$ Chill# Karnataa and !untoor (A3)
' Coriander Ra4asthan and Tamilnadu
Turmeric /elam (Tamilnadu)
+ heat 3un4a"
9 /pices 3urchase rom local maret
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Prce",re (r ),rc0a.e#&
Raidco 1amil# Curr# 3owder 1actor# ollows procedure or
purchasing the raw materials
$ 3urpose>
To esta"lish the procedure or purchase
' /cope >
7nsure purchase o right materials and components
Responsi"ilit# and Authorit#>
3urchase oicer is responsi"le or the purchase activit#+ 3rocedure>
a) All raw materials are classiied into ' categor# A and
a) Re*uirements or approval o products
") O5/ re*uirements
F,!cti!. ( ),rc0a.e De)artme!t#&
The unctions o purchase department are as ollows,
hat to purchaseU
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hen to purchaseU
ow much to purchaseU
At what price to purchaseU
1rom where to purchaseU
To perorm the unction eectivel# the purchase department ollows
the ollowing procedures
a) Receiving purchase re*uisitions
") 72ploring the sources o suppl# and choosing supplies
c) 3reparation and e2ecution o purchase order
d) Receiving and e2pecting materials
e) Checing and passing "ills o pa#ment
M"e ( )ayme!t#&
5inimum one month credit period is availa"le "# Raidco amil# Curr#
3owder 1actor# to mae necessar# pa#ment to its supplier
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ORGANISATION STRUCTURE OF PRODUCTION
DEPARTMENT
66
BOARD OF DIRECTORS
CHAIRMAN
MANAGING DIRECTOR
FACTORY MANAGER
PRODUCTION IN CHARGE
ELECTRICIAN
% TECHNICIAN
FILTER
PLANT
SUPERVISORS
S$ILLED
WOR$ERS
UNS$ILLED
WOR$ERS
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PRODUCTION DEPARTMENT
3roduction is a series o process deals with the concept and
techni*ue, mental and ph#sical sill o crat man and consists o
changing the shape, size and properties o materials and ultimatel#
converting them in to more useul articles 3roduction management tells
how to manager direct human eorts in a production environment
3roduction ma# "e deined as ;an organized activit# o transorming
raw-material into inished products
3roduction means conversion o raw materials in to inished goods
7icient production department helps the organization to move
according to demand The actor# is placed where production taes
place /o the "est la#out o the actor# must "e selected in order to
avoid "ottle necs and distraction in production process
3roduction management is concerned with planning organizing,
directing and controlling the production s#stem, so as to produce goods
o desired *ualit# at minimum cost and at the right time It involves
decisions maing concerned with production process in order to produce
goods or services according to the speciications o the *ualit# at
minimum cost and as per demand schedule
F,!cti!. ( Pr",cti! De)artme!t#&
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3roduction area includes various stages o operations until
dispatching and this dispatching largel# "ased on the production capacit#
o the irm The Raidco curr# powder 1actor# has set up a well-Vdeined
production department under a production in charge and a plant
supervisor As a ood industr#, the production area must "e clean and
h#gienic as per ACC3 and I/0 re*uirements The operation in the
production area is carried out as per production plan Raw materials
must "e moved operation wise to each machine, plant supervisors does
the allocation o wor and he will ensure that the materials will "e
allocated to each machine or achieving production plan
Pr",cti! )-a!#&
3roduction department plans monthl# production activities This
production plan is "ased on the report o mareting department
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WOR$ FLOW MODEL OF RAIDCO CURRY POWDER
69
Raw materials romarious sources
Oualit#checing
!o down Cleaning 3olishing(heat)
Roasting
!rindingIn grinding machine $
!rindingIn grinding machine $$
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PRODUCTION PROCEDURES#&
Raw materials used
CHILLY POWDER#&
9 C0i--y )2"er#&
The compan# purchases the chill# powder so there is no grinding in
the production o chill#
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Ater testing the *ualit# o chill# powder, it will put into the siter
machine The chill# powders are sited "# using 9:: microns serve
Ater siting it goes to *ualit# control la" to test *ualit# o the inished
goods
6 Pac5i!1 #&
The *ualit# tested chill# powder pac in $::gm, '9:gm and 9::gm
and pouches in 11/ pacing machine (1orm 1illed /elling 5achine) H $ g
and 'g are pacing manuall#
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9 T,rmeric P2"er#&
Raidco Curr# powder actor# purchase the turmeric powder /o there
is no grinding process
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CORIANDER POWDER#&
73
RA 5AT7RIAL(0L7 /3LIT C0RIA6D7R)
CL7A6I6!
R0A/TI6!
!RI6DI6!
/I1TI6!
3ACKI6!
I6/37CTI06
I6/37CTI06
I6/37CTI06
I6/37CTI06
I6/37CTI06
7I!T C7CKI6!
1I6I/7D !00D/ /T0R7
D7/3ATC
I6/37CTI06
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9 C-ea!i!1 #&
At irst coriander cleans well orers remove e2traneous materials
lie stone, dust dirt etc Cleaning, process is done manuall# 9-E worers are
doing this process
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Checing the weight o pouches as per sampling plan
SAMBAR POWDER#&
75
R0A/TI6!
!RI6DI6!
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9 Mi=i!1#&
The raw materials coriander, dhal, enugree are mi2ing in the irst
stage 5i2ing is done manuall#
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The material rom the siter is paced in $::gm pouches 11/
pacing is using or pacing sam"ar powder $g and 'g are paced
manuall#
; Wei10t c0ec5i!1#&
Checing the weight o pouches as per sampling plan
CHIC$EN MASALA#&
77
R0A/TI6!
!RI6DI6!
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9 Mi=i!1#&
Coriander, cloves, starwaise, enal, pepper dried union, cardamom,
mace, curacoins, seeds are mi2ed well "# the worers These raw materials
are put in to the trolle# and mi2ed well These are mi2ing in a particular
ratio Two la"ours are engaged in mi2ing process
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Pac5i!1#&
Ater checing the *ualit# o products the silted products are paced
in to pouches o $::gm, '::gm etc using 11/ machine and 9::gm, $g
N'g paced manuall#
; Wei10t c0ec5i!1#&
Checing the weight o pouches as per sampling plan
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MEAT MASALA#&
80
R0A/TI6!
!RI6DI6!
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9 Mi=i!1#&
The raw materials lie coriander, garlic, dried onion, maize and
mustard are mi2ed together manuall# Two or three la"ours are woring on
it
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The material rom the siter is paced in $::gm, '::gm and '9:gm
"# using 11/ pacing machine 9::gm, $gm, 'g, are paced manuall#
; Wei10t c0ec5i!1#&
Checing the weight o pouches as per sampling plan>
RASAM POWDER#&
9 Mi=i!1#&
82
R0A/TI6!
!RI6DI6!
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The raw materials coriander, cumin seeds, turmeric powder, dhal,
pepper, red chillies are mi2ing together manuall# Two or more la"ours are
engaged in mi2ing process
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; Wei10t C0ec5i!1#&
Checing the weight o pouches as per sampling plan
PIC$LE POWDER#&
9 Mi=i!1#&
84
R0A/TI6!
!RI6DI6!
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The raw materials red chill#, enugree, are mi2ed together manuall# Two
la"ours are engaged in doing this process
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Checing the weight o pouches as per sampling plan
PEPPER POWDER#&
9 Gri!"i!1#&
hole 3epper is putting in to the grinding machine The pepper
powder is collected "# one la"our and the other la"our is operating the
machine
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sieve are using or siting the pepper powder 0ne la"our is woring under
siter machine
6 Pac5i!1#&
The sited pepper powders are paced in pouches "# 11/ pacing
machine $::gm, '9:gm pacing is done using 11/ machine
+ Wei10t c0ec5i!1#&
The pepper powder weight is checing using sample plan
ATTA#&
87
RA 5AT7RIAL(7AT)
CL7A6I6!
30LI/I6!
!RI6DI6!
R0A/TI6!
/I1TI6!
I6/37CTI06
I6/37CTI06
I6/37CTI06
I6/37CTI06
I6/37CTI06
3ACKI6!
7I!T C7CKI6!
1I6I/7D !00D/ /T0R7
I6/37CTI06
D7/3ATC
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9 C-ea!i!1#&
1irst o all the worers clean the raw materials (wheat) and the#
remove the e2traneous materials lie stone, dust dirt etc our or ive
worers are doing this process
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Ater checing the *ualit# o sited atta are paced to manuall# $g
and 9:: gm pouches are paced manuall# and then the# pac it into '9g
"ags or suppl#
; Wei10t& c0ec5i!1#&
Checing the weight o pouches as per sampling plan
PUTTU PODI#&
90
RA 5AT7RIAL/ (RIC7)
A/I6!
/0CKI6!
!RI6DI6!
R0A/TI6!
/I1TI6!
I6/37CTI06
I6/37CTI06
3ACKI6!
7I!T C7CKI6!
1I6I/7D !00D/ /T0R7
I6/37CTI06
D7/3ATC
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9 Wa.0i!1#&
At irst rice washes manuall# + to 9 worers are doing this process
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APPAM PODI
92
RA 5AT7RIAL/(RIC7)
A/I6!
/0CKI6!
!RI6DI6!
R0A/TI6!
/I1TI6!
I6/37CTI06
I6/37CTI06
3ACKI6!
7I!T C7CKI6!
1I6I/7D !00D/ /T0R7
I6/37CTI06
D7/3ATC
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9 Wa.0i!1#&
At irst washes manuall# to + worers are doing this process
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Checing the weight o pouches as per sampling plan
TYPES OF MACHINES#&
There are mainl# . t#pes o machines involved in process The# are>
a !rinding 5achine > 1or grinding purpose" ullers machine > Fsing or polishing the wheatc /iter machine > 1or sieving purposed 3acing 5achine > 1or pacing purpose
e 3re- cleaner > Fsing or cleaning the coriander Roaster > Roasting the masalas ingredientsg 5i2er > 5asalas mi2ingh Triple stage mill > 1or grinding coriander
Pr",cti! met0"-1y#&
The production methodolog# ollowed "# this compan# is
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'::&-:. E%+E 5T
'::E-:& E9.:: 5T
LAYOUT#&
Raidco Curr# 3owder 1actor# ollows )rce.. Lay,t In process
la#out all machines perorming similar t#pe o operations, are grouped at
one location or one department in this t#pe o la#out
P2er#&
1actor# has 3 connection Fnder this the# have to pa# '9:::
minimum with a limited unit up on it the# have to pa# on unit Bpaise
0rdinar# companies have to pa# 9:::: Rs per month or power
Mai!te!a!ce#&
3reventive maintenance schedule should "e prepared and
implemented /uita"le chec list is prepared or the maintenance It is
carried out on the "asis o intimation received rom the production
department 1ast action is taen or "readown maintenance so that it
should not aect the production and "rea down chart shows the detail o
maintenance
Pr",cti! ca)acity#&The installed production capacit# o this actor# is ':: toners per
month
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RAIDC0 is primaril# encaged in producing curr# powder and waste
rom the core product o its production o curr# powder
1ollowing are some o the step taen "# the compan# to eliminate the
waste>-
$ The irst is waste elimination involves the identiication o the *ualit#
o the waste to "e eliminated The comple2it# increases as and when
the amount o the waste to "e eliminated increases
' Ater the identiication o the *uantit# o waste, the compan# adoptan# one o the two option>
- To dispose the waste through dispose container
- To produce the "est products rom the waste
Fsuall# the companies adopt the second option, as its contri"ution to
the production compan#
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97
5A/ALA/
R0A/TI6!
!RI6D
I6!
-
Si(ti!1 Sie/e* me.0 K ( Rete!ti!Chill# 9::X $:
Coriander 9:: X $:
Appam 3odi 9:: X $:
3uttu 3odi &$: X $:
5asalas &$: X $:
Turmeric :: X $:
3icle 3owder 'mmS $:
ORGANISATION STRUCTURE OF STORESDEPARTMENT
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STORES DEPARTMENT
/tores in charge is the head o the stores department o the actor#
and he is responsi"le to eep the raw materials inished goods and other
items in the respective godown sael# The important unction o stored
112
CHAIRMAN
MANAGING DIRECTOR
FACTORY MANAGER
STORE IN CHARGE
CASUAL WOR$ERS
BOARD OF DIRECTORS
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Department is material purchase the raw material comes into their godown
"ased on purchase order Ater receiving the materials the stored department
will prepares J!ood Received 6ote=
/tores department also release re*uired items or respective
departments whenever it demands The stores departments should eep
minimum stoc level or all items the raw materials lie spices, pacing
materials, electrical and mechanical spare parts, stationar# items etc
henever the stoc level reaches its minimum value it would report the
matter to the purchase department to ulill the needs The purchasedepartments purchase the item and transer it to the store department
3roduction and 5aintenance department should report their re*uirements in
J!ood Re*uisition 6ote= to the stores department Ater getting this note
the stores department issue the items with J!oods issue 6ote= It should
also release inished goods to the dispatch department whenever /uppl#
orders come rom dealers
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Item. i!c-,"i!1 i! .tre.#&
1ollowing are the items include in the stores o Raidco Curr# 3owder
1actor#
$) Raw materials lie spices, coriander etc
') 3acing materials
) Consumer stores
+) Consumer spares
Ware0,.e.#&
There are our dierent warehouses in the actor# The# are@
$) Large materials warehouse
') Temperature and humidit# controlled warehouse or minor spices and
ood products
) Two pacaging materials warehouses located in the various areas
The entire godown is ept in accordance with ood materials storage
standards 1umigation is done using allowed chemicals In the godown
"# the authorized agenc# lie warehousing cooperation o Kerala All
godowns are ept in accordance with ACC3 and 31A regulations
!odown eeper is responsi"le to maintain all the documents including
stoc register and stoc incoming and outgoing documents separatel# or
various categories o items included in stores as raw materials lie
spices, coriander etc, pacing materials, consumer stores and consumer
spares
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DESPATCH DEPARTMENT
Despatch department o the actor# is responsi"le or the despatch o
inished goods to various declares stretch across Kerala as per the direction
rom the mareting department The despatch department should deliver
the re*uired items at the previousl# decided destination without an# dela#
The# should called acnowledgement or the receipt o items in good
condition or the dealers The# should control the compan#=s own vehicles
and its sta is consultation with actor# manager The# should also mae
decisions on the preerence deliver# o goods And also the cop# o the
vehicles through which it should travel The# should also arrange parcel
services or deliver# o goods
This department is responsi"le to eep pacing details, "ill details o
various parties@ it should assure the vehicle contains the pacing slip, "ill,copies and sales ta2 declaration or chec posts The# should issue gate
pass re*uired or vehicle As in an# case, department should contact
declares and parcel services and report da# to da# aairs to actor#
manager
Although RAIDC0=s %:? o share are government shares, "ut it is
woring as a co-operative sector Compan# is targeting E crore sales in
coming #ears to recover the present condition
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ORGANISATION STRUCTURE OF
PERSONNEL DEPARTMENT
116
BOARD OF DIRECTORS
CHAIRMAN
MANAGING DIRECTOR
FACTORY MANAGER
MANAGERS
CLER$S
ATTENDER
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PERSONNEL DEPARTMENT
De(i!iti! ( Per.!!e- Ma!a1eme!t#
It is the dut# o management which deals with the eective control and
use o manpower as distinguished rom source o power
According to 7dwin
The administration department is responsi"le or the wage and
salar# calculation The salar# given to the emplo#ees are according to the
Kerala /tate Rules In LD cler grade emplo#ees are given a pa# scale o
Rs'%9B- in the pro"ation period and oten that the# will get Rs .:B-
additional and .? dearness allowance Apprentice trainees will "e given a
stipend o Rs $:%:B-
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The wage given to the casual worers are according to the 1actories
ages Act The men and women worers are given an amount o Rs $::B-
and Rs %:B- per da# The drivers are given an amount o Rs$'9B- per da#
Em)-yee.#
$+ permanent emplo#ees and 9+ casual worers are woring in
Raidco Curr# 3owder unit Among the $+ permanent sta, $: mem"ers are
oice sta and production sta 9+ casual worers include ': gents and +
ladies Among this + o them are ITI apprentice trainees
Pr/i"e!t F,!"#
The main deduction rom the salar# is provident und The provident
und deduction rom the salar# is at the rate o $'? Another deduction
rom the salar# is at the rate o $'? or pension "eneit 1rom this amount
.? will "e or pension und
B!,.#
The compan# emplo#ees will "e given a "onus at the rate o .?
The rate o "onus will "e given up ':? in the proita"le #ears
Tra!.(er#
Transers are o three t#pes, 3unishment transer, re*uested transer
and general transer 3unishment transer is practiced as a disciplinar#
action Re*uested transer is perorming according to the re*uest o the
emplo#ees and the general transer is normall# perormed in April and
5a#
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Recr,itme!t a!" P-aceme!t#
The placement o an emplo#ee is done "# head oice 1or
recruitment, the compan# gives advertisement in newspaper Ater that, the
applicants will have written tests According the mar o"tained in the
written test, the applicants will "e called or an interview Through this
interview the applicants are selected or 4o" The new emplo#ees will have
a pro"ation period up to $ #ear The recruitment also made rom the
educational institution lie Industrial Institute
Trai!i!1# The compan# undertaes a continuous training schedule The
compan# gives on- the 4o" training or its emplo#ees All management
stas are put under training particular su"4ects has to "e su"mitted a report
to the actor# manager a"out the training
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irst su"mitted to the administration department The administration
department allots leave with sanction o actor# managers The
administration department will eep a leave register o emplo#ees and
#earl# leave statements
Di.ci)-i!ary acti!#
The compan# will undertae some disciplinar# action in case o aults
rom the emplo#ees The disciplinar# action includes loss o pa# and
suspension
Retireme!t#
The age o retirement is 9. #ears At the time o retirement the
emplo#ees will "e given provident und and pension und are deducted
rom his salar#
A--2a!ce#
The compan# gives a medical allowance o Rs $:::B- The
production worers will get Rs ::B- as uniorm allowance and Rs ':B- as
washing allowance
Ta= Payme!t#
The administration department will "e lia"le to pa# "uilding ta2 in
0cto"er and proessional ta2 in ever# E months to concerned authorit# This
department is also responsi"le or the renewal o actor# license in 0cto"er
The administration department is responsi"le to su"mit a hal #earl# returns
report and annual returns to the actor#=s inspector=s oice, at Kannur
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ORGANISATION STRUCURE OF MAR$ETING
DEPARTMENT
122
BOARD OF DIRECTORS
CHAIRMAN
MANAGING DIRECTOR
FACTORY MANAGER
MAR$ETING DEPARTMENT
MAR$ETING MANAGER
AREA MANAGER
SALES OFFICER
SALES E>ECUTIVE
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MAR$ETING DEPARTMENT
5areting is important and necessar# "ecause it taes all around as
ever# da# has a ma4or eect on our econom# and it is crucial to the survival
and success o irms and individuals /uccessul mareting provides the
promise o an improved *ualit# o lie "etter service and even more
peaceul world The e# to success o mareting is adopting the customers
view point In simple term mareting means all the process re*uired rom
the point o production rom the point o production to the point o
consumption
5areting is comprehensive term and it includes all resources and a
set o activities necessar# to direct and acilitate the low o goods and
service rom producers to consumers in the process o distri"ution
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De(i!iti!#
American 5areting Association deines mareting as the process o
planning and e2ecuting the consumption, pricing, promotional, distri"uting
o ideas, goods and services to e2change that satis# individuals and
organizational o"4ectives
RAIDCO FAMILY CURRY POWDER#
Raidco 1amil# Curr# 3owder unit has ver# good mareting and sales
department The# are doing mareting all over Kerala in a s#stematic wa#
and also planning to maret their products in gul customers also5areting Department woring is in good s#stematic wa# that gives them
good result Raidco has the mareting area all over the Kerala through
dealer networ Compan# has district wise representatives Fnder this
the# have Talu wise area distri"utors
O74ecti/e.#
The primar# o"4ective o Raidco is to give ma2imum satisaction to
the consumers "# giving *ualit# products 0ther o"4ectives are@
Creation o goodwill "# selling *ualit# product at reasona"le
price
Reducing the cost
Increasing the consumption o goods
Increase the proit through customer satisaction
7nsuring the growth o the organization
D,tie. ( Mar5eti!1 Ma!a1er>
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It is the dut# o the mareting manager to now the maret trend to
test maret "eore "ul production
e ensures receipt o good *ualit# products to the consumer as and
when re*uired
Another unction is to suppl# good *ualit# products at reasona"le
price
/ince this unit deals with ood products It is the dut# o mareting
manager to store products with "etter h#giene
e is responsi"le or the transportation o products to the dealer or
this the# have two trucs
3acaging is one o the essential services o modern mareting is
another unction o mareting manager
e is also engaged in mareting o products rom the ruit
processing unit in 5attanur
Mar5eti!1 Prce",re# The compan# supplies the goods according to the order placed "# the
respective dealer through prescri"ed ordering orm
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The sales representative o Raidco is responsi"le to su"mit monthl#
sales report to this department the compan# "ears the e2pense o delivering
the goods to dealer=s go downs
Cm)etitr.#
Raidco has a large num"er o competitors /ome o the names o
competitors are listed "elow
7astern Curr# 3owder
5elam Curr# 3owder
/aras Curr# 3owder
5angala Curr# 3owder
Dinesh Curr# 3owder
Tra!.)rti!1#
Transporting means ph#sical movement o goods or material rom the
point o origin to the point o consumption The transportation widens the
maret increases the mo"ilit# o capital and la"our This unit has two trucs
to deliver the product to the dealers the right time
E=)rti!1#
Raidco 1amil# Curr# 3owder Fnit get e2porting license in '::E
8une 6ow the compan# e2ports their product to the !ul Co-operative
Council countries (!CC) The# are mainl# e2porting all t#pe o curr#
powder, masalas, pa#asam mi2 and also "iri#ani rice The product o
Raidco is e2porting in the ollowing !CC countries
Fnited Ara" 7mirates (FA7)
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3roduct is an# thing the "u#er can get an e2change o mone# The
manuacturer must understand the needs and wants o consumers and must
design the product accordingl#
Pr",ct P-icy#3roduct 3olic# is an important element in mareting It is the
medium through which the irm attains the irm attains the o"4ectives It
includes the ollowing aspects
$) Pr",ct Mi=#
3roduct mi2 is the complete list o the products which is oered
or "u#ers 1or an organization there ma# "e dierent product line "ut it has
line and one product mi2
') Bra!"i!1#
3roduct
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3roduct 3acaging is the process o designing and products in the
container, cover, wrapper or a product It includes the designing and
producing container lie "ottle, tin, 4ar, cover "ag etc
O74ecti/e. ( )ac5i!1#
3romotion
3rotection
Convenience
Transportation
Identiication
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circumstances such as cost o"4ect o the compan# mareting mi2, demand
consumption and demand conditions etc
3rice is the onl# source o revenue o an organization 3rice means
e2change value o goods and services e2pressed in terms o mone#
Factr. i!(-,e!ci!1 Price#
9 I!ter!a- Factr.#
Cost 0"4ectives
5areting mi2
0rganizational actors
3roduct lie c#cle
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consumers, thus providing time and place utilit# Thus, channel o
distri"ution means the set o mareting intermediaries through which the
goods low rom the producer to consumer In short, it is the outlet to let out
goods to inal consumers
5ost producers do not sell their goods directl# to ultimate users
There ma# "e intermediaries constitute a mareting channel also called
trade channel There are several channels through which it is possi"le to
have these curr# powders actories products to "e mareted These levels
which e2ist "etween the manuacturers and end users can "roadl# divided in
to our$) 3roducer Consumer (Direct mareting)
') 3roducer Retailer Consumer (0ne level Channel)
) 3roducer Distri"utor Retailer Consumer(Two level Channel)
+) 3roducer Distri"utor wholesaler RetailerConsumer (Three
levels Channel)
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DISTRIBUTION NETWOR$
Mar5eti!1 C0a!!e-#
Raidco have a wide variet# o products which are mareted through
the dealer=s networs The compan# has district wise area representatives
Fnder this representatives the# have Tal wise area distri"utors suppl# the
products to the retailers The compan# has ive sales oicers located in
Kannur, Calicut, Kotta#am, and Trivandrum The compan# its dealer,
which comes around +:? mem"ers In Kannur and Kasargod District the#
have clearing and orwarding agent or mareting The Compan# adopting
132
Direct
Mar5eti!1
C!.,mer.
Re1i!a- G "2!
Pa-a55a"
$ttayam
Tri/a!"r,m
Ma-a),ram
Di.tri7,tr.
Retai-er.
C!.,mer.Di.tri7,tr.
Retai-er.
C!.,mer.
FACTORY
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JDirect to Retailer= s#stem in a#anad District on e2perimental "asis The
sales representatives are responsi"le to su"mit monthl# sales to mareting
department
The compan# supplies the goods according to the order placed "#
the respective dealer through prescri"ed orm
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$) T cmm,!icate#
Communication is the "asis o all mareting eorts /o the main
o"4ective o promotion is to communicate that is to inorm the customers o
prospective products a"out the availa"ilit# eatures and uses o the irm=s
product
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immediatel# "# mareting management 1eed"ac is collected through
*uestionnaires
PRICE LIST OF RAIDCO FAMILY PRODUCT
S-*
N*Item. Pac5e"
',a!tityM*R*P* R.
$ Chill# 3owder $:: gm $'::
' Chill# 3owder ':: gm '%::
Chill# 3owder 9:: gm 9E::
+ Chill# 3owder $ g $::::
9 Chill# 3owder ' g $&9::
E Chill# 3owder 9 g +:9:
& Coriander 3owder $:: gm $E9:
. Coriander 3owder 9:: gm +:::
% Coriander 3owder $ g $9':: $: Coriander 3owder ' g ::::
$$ Coriander 3owder 9 g &+:::
$' Turmeric 3owder $:: gm $$::
$ Turmeric 3owder '9: gm 'E9:
$+ Turmeric 3owder 9:: gm 9$::
$9 Turmeric 3owder $ g $::::
$E Turmeric 3owder ' g $%9::
$& Turmeric 3owder 9 g +.:::
$. /am"ar 3owder $:: gm $E::
$% Chicen 5asala $:: gm $E9:
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': 5eat 5asala $:: gm $E9:
'$ 3uttu podi 9:: gm $E::
'' 3uttu podi $ g '%::
' Appam podi 9:: gm $E:: '+ Appam podi $ g '%::
'9 hole heat Atta 9:: gm $&::
'E hole heat Atta $ g '::
'& Regular Atta 9:: g $9::
'. Regular Atta $ g '&9:
'%
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SYSTEM DEPARTMENT
E=i.ti!1 Sy.tem#
Compan# has e2isting s#stem o computerized material control
s#stem in the actor#
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Im)rta!ce ( t0i. .y.tem
Compan# needs a s#stem method inside the actor# "ecause the
e2isting s#stem is a time consuming tas since all data to "e entered
manuall# /o to reduce this pro"lem compan# is seriousl# thining to adopt
the s#stem as soon as possi"le
F,!cti!a- S)eci(icati!>
$) alidit# o user entering to the s#stem
') Registration o worers
) The complete list o worers +) age calculation o worers
9) Details o goods received
E) !ood re*uisition rom production unit
&) Details o all process that happen in production unit
.) Dail# production detail
%) 5onthl# production detail
$:) /ales detail
A"ove all the details should "e stored in the data"ase
SWOT ANALYSIS
STRENGTH#
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9 G" 8,a-ity )r",ct.#
Raidco provides good *ualit# products with a much reasona"le
price
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is the unavaila"ilit# in the maret
') The suppl# o Raidco ood products is ver# poor Raidco
ood products are not availa"le in the maret regularl#
"ecause o poor channel o suppl#
) 3eople are not aware o Raidco ood products "ecause o
lac o advertisement
+) 7astern, 5elam, 5angalaY etc are the tight competitors
o Raidco Curr# 3owder
9) Raidco have wea distri"ution channel
E) Raidco Curr# 3owder has less maret share
&) 3roper la#out is not ollowed "# Raidco
.) Lac p technological advances That is Raidco doesn=t have new
technolog# The# have old machines and the# are not unctioning
properl#
SUGGESTIONS
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$ The compan# should produce products according to the demand
conditions
' Research and Development department should improve their
eectiveness
Advertising must "e given more importance Raidco=s products
advertisements should "e given in T, newspapers etc
+ 5odernization has to "e implemented to cope up with the
technological developments
9 5anagement- emplo#ees= relation should "e riendlier
E Advertise a"out Raidco ood product in the local newspapers, visualmedias and women=s magazines lie anitha, !rihalashmi etc
& The compan# should tr# suppl#ing products to margin ree and some
part o the tas o ood products distri"ution should "e given to the
organizations lie ;Kudum"asree etc
. 3ut more eorts in suppl#ing Raidco ood products in local shops
% Raidco 1amil# needs to appoint ver# eicient agenc# to suppl# their
3roducts
$:7nsure that the Raidco 1amil# products are regularl# availa"le to the
consumers
CONCLUSION
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The stud# has mainl# tried to go in to the various operations o the
various departments o the Raidco Curr# 3owder 1actor# The operation o
the various departments has its own specialties The inrastructure o the
compan# is ver# good and also all the emplo#ees in the organization
Raidco Curr# 3owder 3roducts retail outlets have ailed in
creating consumer awareness 3eople have come to now a"out Raidco
Curr# 3owder products rom advertisements through newspapers,
magazines, T etc A large ma4orit# o the persons have good opinion
regarding Raidco Curr# 3owder 3roducts All the customers are satisiedwith the price and the *ualit# o the Raidco Curr# 3owder
ith all the good inrastructure and development al prospects the
compan# can achieve a lot 4ust "# putting a little eort in their activities
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BIBLIOGRAPHY
222*11-e*cm
Mar5eti!1 Ma!a1eme!t? & A* Vi!"
JMar5eti!1 Ma!a1eme!t? P0i-i) $t-er
http://www.google.com/http://www.google.com/
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