indu subaiya turning a pilot into success sxsw 15

\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15

PILOT Turning A

PILOT Into

success

1.03%

1.61%

2.18%

4.36%

0%

0.5%

1%

1.5%

2%

2.5%

3%

3.5%

4%

4.5%

5%

2011% 2012% 2013% 2014%

!!Billions!of!d

ollars!($

)!Digital Health Funding By Year

\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15

\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15

adaptable technology

user experience

data drives-decisions

\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15

\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15

\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15

“Vida @ Duke and MD Anderson”

“UCLA is working with UCSF, Duke, Partners on Diverse Pilots”

“Mayo Pilot Adds Fitbit Data to Heart Patient App”

“Leading Medical Journal Publishes Wellframe-Enabled Cardiac Rehab Pilot Clinical Trial”

“14 Hospitals Piloting HealthKit”

“UnitedHealthCare Piloting Rewards App”

“BSBC of MA and American Well’s New Pilot Program Makes Virtual Doctors’ Visits a Reality”

\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15

EVIDENCE

DATA

DATA

HIGH QUALITY PILOTS

LOW QUALITY PILOTS

DATA

EVIDENCE

EVIDENCE

EVIDENCE

DATA

DATA

HIGH QUALITY PILOTS

LOW QUALITY PILOTS

DATA

EVIDENCE

EVIDENCE

\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15

PILOT Why Do A

PILOT ???

\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15

INNOVATORS

Test New Ideas

Gain Credibility in the MarketplaceValidate Your Product

Go To Market

Some Innovators In Our Network:

\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15

HEALTH CARE ORGANIZATIONS

See New Emerging Technology

Solve an IT or Clinical Problem

Save/Make Money

ACO

To ‘Spice’ Up Offerings

Some Hosts In Our Network:

\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15

WHAT SOLUTIONS AREHC ORGS LOOKING FOR

PHRs/Patient PortalsTreatment AdherenceMedication Management Interoperability Data/Analytics Identity Management

Privacy and SecurityExplanation of BenefitsUnderserved CommunitiesPatient-Generated Health DataCare Coordination

*Surveyed 50 health care organizations, Including:

\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15

TOTAL NUMBER OF PRODUCTS BY SEGMENT IN HEALTH 2.0 SOURCE

\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15

0" 100" 200" 300" 400" 500" 600" 700"

Clinical"Trials"Search"&"Recruitment"

Privacy"&"Iden@ty"

Gaming"

Financial"Management"

B2BFRevenue"Collec@on"&"Management"

B2BFDecision"Support"Analy@cs"

Data"U@lity"Layer"

Search"

Provider"Search"

Coaching"&"Advisory"Services"

Personal"Health"Assessment"&"Diagnos@c"Tes@ng"

Professional"Knowledge"Exchanges"

B2BFAdministra@ve"Tools"

Pa@entFProvider"Communica@on"

Pa@ent"Communi@es"

B2BFClinician"Workflow"

Wellness"

Content"

SelfFManagement"Tools"&"Trackers"

!!#!Products!(n)!

Health!2.0!Products!by!Category,!Oct!2013>!Sep!2014!

TOTAL NUMBER OF PRODUCTS BY SEGMENT IN HEALTH 2.0 SOURCE

\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15

TURNING A PILOT INTO SUCCESS

Start Find a Pilot Partner IRB

Implementation & Recruitment

Disseminate Results

Pilot Complete

\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15

Start Find a Pilot Partner IRB

Implementation & Recruitment

Disseminate Results

Pilot Complete

TURNING A PILOT INTO SUCCESS

\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15

“It Takes Contacts to Make Contracts”

Leverage start-up resources

Educate Market

Utilize Industry Partners

FIND A PILOT PARTNER

CHAPTER

\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15

WHEN ON YOUR OWN

ITClinical

Executive Level

CIO/CTOCMO

CMIO CEO

Innovation Center

\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15

WHAT HC ORGS ARE LOOKING FOR

Company Stability

Workflow

Quick Failure

Measurable Results

Flexibility with IT Infrastructure

\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15

WHO PAYS FOR IT?

\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15

Start Find a Pilot Partner IRB

Implementation & Recruitment

Disseminate Results

Pilot Complete

TURNING A PILOT INTO SUCCESS

\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15

IRB (Institutional Review Board) approves,

monitors, and reviews biomedical and

behavioral research conducted on humans.

START WORKING ON IRB

\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15

Start early

Be proactive about following up

Have a quick turn around on any requests

Re-use and recycle

………YESTERDAY

\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15

Start Find a Pilot Partner IRB

Implementation & Recruitment

Disseminate Results

Pilot Complete

TURNING A PILOT INTO SUCCESS

\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15

Customer Service is Key

Fit In Your Host’s Workflow

IMPLEMENTATION & RECRUITMENT

\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15

THE STRUGGLE IS REAL

• Recruitment is slow • Make sure you have a role in determining how your product is introduced to the user

\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15

CASE STUDY

\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15

Start Find a Pilot Partner IRB

Implementation & Recruitment

Disseminate Results

Pilot Complete

TURNING A PILOT INTO SUCCESS

\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15

SPREAD THE NEWS

\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15

Start Find a Pilot Partner IRB

Implementation & Recruitment

Disseminate Results

Pilot Complete

TURNING A PILOT INTO SUCCESS

\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15

PILOT PILOT complete

\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15

PILOT SUCCESS STORIES

Over

480

meetings arranged

$165Mventure capital funding

www.pilothealthtechnyc.com

\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15

Funding & Technical Assistance

Legal ResourcesPrivacy and Security

Underserved Communities

RESOURCES

www.pilothealthtechnyc.com

http://www.oncpilotchallenge.com/

\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15

CONTACT US

INDU SUBAIYA CEO & Co-Chairman

indu@health2con.com

ALICIA DAVISChallenge Manager

alicia@health2con.com

JENNIFER DAVIDChallenge Manager

jenniferd@health2con.com

GRAEME OSSEY

Sr. Program Managergraeme@health2con.com