indu subaiya turning a pilot into success sxsw 15

\\ INDU SUBAIYA, HEALTH 2.0@BLUETOPAZ \\ SXSW 15

PILOT Turning A

PILOT Into

success

1.03%

1.61%

2.18%

4.36%

0%

0.5%

1%

1.5%

2%

2.5%

3%

3.5%

4%

4.5%

5%

2011% 2012% 2013% 2014%

!!Billions!of!d

ollars!($

)!Digital Health Funding By Year


adaptable technology

user experience

data drives-decisions


“Vida @ Duke and MD Anderson”

“UCLA is working with UCSF, Duke, Partners on Diverse Pilots”

“Mayo Pilot Adds Fitbit Data to Heart Patient App”

“Leading Medical Journal Publishes Wellframe-Enabled Cardiac Rehab Pilot Clinical Trial”

“14 Hospitals Piloting HealthKit”

“UnitedHealthCare Piloting Rewards App”

“BSBC of MA and American Well’s New Pilot Program Makes Virtual Doctors’ Visits a Reality”


EVIDENCE

DATA

DATA

HIGH QUALITY PILOTS

LOW QUALITY PILOTS

DATA

EVIDENCE

EVIDENCE

EVIDENCE

DATA

DATA

HIGH QUALITY PILOTS

LOW QUALITY PILOTS

DATA

EVIDENCE

EVIDENCE


PILOT Why Do A

PILOT ???


INNOVATORS

Test New Ideas

Gain Credibility in the MarketplaceValidate Your Product

Go To Market

Some Innovators In Our Network:


HEALTH CARE ORGANIZATIONS

See New Emerging Technology

Solve an IT or Clinical Problem

Save/Make Money

ACO

To ‘Spice’ Up Offerings

Some Hosts In Our Network:


WHAT SOLUTIONS AREHC ORGS LOOKING FOR

PHRs/Patient PortalsTreatment AdherenceMedication Management Interoperability Data/Analytics Identity Management

Privacy and SecurityExplanation of BenefitsUnderserved CommunitiesPatient-Generated Health DataCare Coordination

*Surveyed 50 health care organizations, Including:


TOTAL NUMBER OF PRODUCTS BY SEGMENT IN HEALTH 2.0 SOURCE


0" 100" 200" 300" 400" 500" 600" 700"

Clinical"Trials"Search"&"Recruitment"

Privacy"&"Iden@ty"

Gaming"

Financial"Management"

B2BFRevenue"Collec@on"&"Management"

B2BFDecision"Support"Analy@cs"

Data"U@lity"Layer"

Search"

Provider"Search"

Coaching"&"Advisory"Services"

Personal"Health"Assessment"&"Diagnos@c"Tes@ng"

Professional"Knowledge"Exchanges"

B2BFAdministra@ve"Tools"

Pa@entFProvider"Communica@on"

Pa@ent"Communi@es"

B2BFClinician"Workflow"

Wellness"

Content"

SelfFManagement"Tools"&"Trackers"

!!#!Products!(n)!

Health!2.0!Products!by!Category,!Oct!2013>!Sep!2014!

TOTAL NUMBER OF PRODUCTS BY SEGMENT IN HEALTH 2.0 SOURCE


TURNING A PILOT INTO SUCCESS

Start Find a Pilot Partner IRB

Implementation & Recruitment

Disseminate Results

Pilot Complete