increasing competitiveness through passenger engagement and relationships

Increasing competitiveness

through passenger engagement and

relationships

Delivering infotainment to meet passenger needs

QUIZ! 3 truths about on-board passenger

experience & social media

FACT #1 ”These days passengers can

easily access the internet anywhere through their smart phones - also on

board a train”

True or False?

FACT #1 ”These days passengers can

easily access the internet anywhere through their smart

phones - also on board a train”

True or False?

FACT #2 ”On board Wi-Fi is a stable

and solid add on that creates high passenger

satisfaction”

FACT #2 ”On board Wi-Fi is a stable and solid add on that for

sure creates high passenger satisfaction”

Accepted or Rejected?

FACT #” ”On board Wi-Fi is a stable and solid add on that for sure creates high passenger satisfaction”

FACT #2 ”On board Wi-Fi is a stable and solid add on that for

sure creates high passenger satisfaction”

FACT #3 ”Passengers can easily use

social media on board a train”

FACT #3 ”Passengers can easily use

social media on board a train”

Pass or Fail?

FACT #3 ”Passengers can easily use social media on board a train”

FACT #3 ”Passengers can easily use

social media on board a train”

Pass or Fail?

ADMIT IT!

ADMIT IT!

What to do?

A reality

Make sure to imagine online concepts that works in offline mode

Surprise your passengers!

Build concepts that fulfills the need of entertainment but works in offline mode

Do not create illusions! Create clever work arounds to keep passengers satisfied and add value!

THANK YOU! Jesper Bang-Olsen, CEO Aporta Digital,

jb@aportadigital.com