increasing competitiveness through passenger engagement and relationships
DESCRIPTION
This presentation encourages readers to undertake a future-oriented perspective of on-board experience and shows how to meet passengers needsTRANSCRIPT
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Increasing competitiveness
through passenger engagement and
relationships
Delivering infotainment to meet passenger needs
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QUIZ! 3 truths about on-board passenger
experience & social media
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FACT #1 ”These days passengers can
easily access the internet anywhere through their smart phones - also on
board a train”
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True or False?
FACT #1 ”These days passengers can
easily access the internet anywhere through their smart
phones - also on board a train”
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True or False?
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FACT #2 ”On board Wi-Fi is a stable
and solid add on that creates high passenger
satisfaction”
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FACT #2 ”On board Wi-Fi is a stable and solid add on that for
sure creates high passenger satisfaction”
Accepted or Rejected?
FACT #” ”On board Wi-Fi is a stable and solid add on that for sure creates high passenger satisfaction”
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FACT #2 ”On board Wi-Fi is a stable and solid add on that for
sure creates high passenger satisfaction”
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FACT #3 ”Passengers can easily use
social media on board a train”
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FACT #3 ”Passengers can easily use
social media on board a train”
Pass or Fail?
FACT #3 ”Passengers can easily use social media on board a train”
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FACT #3 ”Passengers can easily use
social media on board a train”
Pass or Fail?
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ADMIT IT!
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ADMIT IT!
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What to do?
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A reality
Make sure to imagine online concepts that works in offline mode
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Surprise your passengers!
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Build concepts that fulfills the need of entertainment but works in offline mode
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Do not create illusions! Create clever work arounds to keep passengers satisfied and add value!